how to grow your mobile opt-in list

Coupons Loyalty Promotions Insights

How to Grow Your Mobile Opt-In List

www.funmobility.com

Mobile Promotion Software

• Consumers: Way ahead of marketers in mobile adoption

• Mobile’s 9 Unique Benefits for Marketers

• A Framework for Mobile Promotion and Loyalty

• Text to Join vs. Mobile Web Opt-ins

• EZ Opt-In: The fastest way to grow your mobile loyalty list

• Integrating mobile opt-ins with multi-channel marketing

• After the opt-in: mobile promotion ideas

• Q&A

Topics We’ll Cover

Consumers have adopted mobile faster than marketers

St. Peter’s Basillica Pope Benedict 2005

St. Peter’s Basillica Pope Francis 2013

The average consumer…

…engages with their smartphones 2 hours and

21 minutes per day for a total of 380 million hours a day.

…looks at their phone an average of 150 times

daily for a total of 25 billion daily screen views.

Source: emarketer, T-Mobile

Source: Tomi Ahonen book The Insider's Guide to Mobile

Mobile Has 9 Unique Benefits for Marketers

1. Mobile is first personal mass medium

2. Always Connected

3. Always Carried

4. Built-in Payment Channel

5. Available at Creative Impulse

6. Has Most Accurate Audience Info

7. Captures Social Context of Consumption

8. Enables Augmented Reality

9. Offers Digital Interface (to real world)

Driving mobile acquisition

Creating engaging mobile content

Driving measurable conversions

Specialized technical & creative knowledge

Integration into multi-channel marketing

Different compliance requirements

New consumer expectations and desires

Mobile Brand Engagement: Today’s #1 Marketing Challenge

But marketers must effectively engage consumers on mobile to stay relevant.

A framework for mobile success:

GROWENGAGECONVERTMEASURE

Grow, Engage, Convert and Measure Your Mobile Audience

GROWmobile opt-ins and

brand loyalty

ENGAGEwith branded,

interactive mobile content

CONVERTwith mobile coupons, offers

and geo promotions

MEASUREwith audience reports,

data and insights

Why You Need to Make Mobile Opt-ins A Priority

• 97% of SMS messages sent are read, vs 20% of emails (Source: Digital Marketing Association)

• On average, SMS messages are read within 5 seconds Source: Ofcom

• SMS has an average response rate of 26% vs 5% email (Source: Mobile Data Association)Source: Mobile Data Association

5x better reach

34,500x faster

5x more conversions

Two Basic Mobile Opt-In Methods

1. Text to Join

Two Basic Mobile Opt-In Methods

2. Mobile Web Page

Introducing EZ Opt-In : The simplest, fastest way to drive legal mobile opt-ins

Welcome Tap enter phone # Consent Thank You

Benefits of EZ Opt-In

Mobile landing page that creates a branded opt-in experience.

Compliant with TCPA

Can integrate with email, SMS or social.

Put on your employee’s phones as a bookmark.

Create a dedicated kiosk next to registers with a simple tablet device.

Mobile Opt-Ins Put your Brand in your customer’s hand

Re-market to your customers every month

70% of Consumers want to receive special offers direct to their phone

The window for building your mobile opt-in database is open now – you need to sign your customers up before your competition

You can be in your customer’s “pocket” just like the big box competitors.

Email

SMS Passbook Loyalty Lists

Email

SMS

Loyalty Email Text Passbook/Geo-

notifications

Identify channel preference for existing opt-ins and enhance

marketing effectiveness“turn email opt-ins into mobile opt-ins”

Integrating Mobile Opt-Ins with Multi Channel Marketing


notifications

Digital and Social Social Mobile Ads Digital Ads


Twitter

FaceBook

Mobile Ads

YouTube

Digital and Social

“89% of people use their mobile

devices to access the web”~Google

Enhance your ability to turn an online presence into remarketing opportunities.


notifications


Print and In-store Receipts Signage Direct Mailers Inserts Magazine & Newspaper


Receipt

Signage

Print

Direct Mailer

Print and In Store

Add Mobile promotions to traditional print promotions

Email

SMS Passbook

Loyalty Lists


Twitter

FaceBook

Mobile Ads

YouTube

Receipt

Signage

Print

Direct Mailer

Print and In Store

Digital and Social


notifications


Print and In-store Receipts Signage Direct Mailers Inserts Magazine & Newspaper

3 Easy steps to receive mobile offers: \

Putting EZ Opt-In on a Dedicated Tablet

The web app will install and look just like a web page.

Depending on your device, you may be prompted to add an icon to your device’s Home Screen for easy access.

Connect to Wi-Fi Load the Link Follow the PromptMake sure your tablet is set to your store’s Wi-Fi internet connection.

Under internet settings, select your network and then enter your network password.

After the Opt-In:

Mobile Promotion Ideas

Give Branded Mobile Engagement “Gifts”

Spinners, sliders and matchers give you an good, fun reason to engage with your audience.

Let your customers “win” your mobile coupons – they might value them more!

Scratcher Spinner Matcher

Use Surveys to Understand Your Audience

Mobile surveys can give you insights into customer profile, preference, style and habit.

Mobile surveys are portable and easy to engage with.

Integrate mobile surveys into your email and digital promotions.

Offer mobile coupons as a reward for participation.

Use Exclusive Mobile Offers to Build Value in Mobile List Participation

Mobile coupons let you test what offers work best for your mobile opt-in list.

Not everything has to be a discount: offers that drive conversions are your goal.

Use mobile coupons to drive both foot traffic and online site visits.

Timed Offers to Can Drive Urgency and Prevent Fraud

Timed offers enable to consumer to decide when the redemption window opens.

This can be combined with offer expiration reminders to drive a sense of urgency.

Timed coupons are tied to individual devices, preventing screen capping and fraud.

Start Time Countdown Clock

Mobile opt-ins enable you to drive foot traffic to your store with every promotion.

Promote products and services that only you offer.

Target offers by time of day, “doorbusters”

Offer mobile coupons, then remind customers when they are about to expire.

Use your knowledge of local events to promote your brand and products

Mobile Promotions Enable Local Marketing – Whether You Have 5 or 500 Locations

Connecting one on one with your customers through the power of mobile will enhance your brand and drive real results

If you’re a retail or online marketer: one-time setup + small fee per opt-in.

If you’re an agency or reseller, you can license and resell EZ Opt-in and other FunMobility mobile promotion features to your customers on a white label basis.

For more information, visit www.funmobility.com or email [email protected]

Last Slide Before Q&A

Thank You

http://www.funmobility.com/

mailto:[email protected]