LINE OF BUSINESS 1

How-To Guide on LinkedIn

Table Of Contents

2Social Media

•LinkedIn Statistics & Demographics •What can LinkedIn do for Me? •Step 1: Setting up Your Profile •Basic Info •Tips on What to Write for each Section •Tips on a Great Profile •Other Sections you Can Add•Step 2: Connect•Join Groups•Recommendations & Endorsements•Post an Update•Profile Stats •LinkedIn Visualization

LinkedIn Statistics

• 101,000,000 members worldwide • 70% of LinkedIn members are aged 25-54 • The industry sector with the largest presence is IT followed by

Finance• 95% Are College Educated, 37% Are Post-Grads• LinkedIn Is Ranked #1 For A25-54 HHI $150K+ (Index 338)• 24% Have A Portfolio Value of $250K+

• 56% Have An Account With An Online Brokerage• 60% Have An Account With An Offline Brokerage

3Social Media

What Can LinkedIn Do for Me?

Establish & control your professional profile

Connect with clients, colleagues, vendors & prospects

Stay top of mind with your connections and network

Build credibility with recommendations & endorsements

Join and participate in groups to network & prospect

Showcase your expertise and knowledge 4Social Media

5

Step 1: Setting Up Your Profile

Make a GREAT 1st Impression•Upload a professional headshot•Connect your profile to your company page when prompted•Create a headline of what you do with keywords people search for

•Your headline will show with your picture to others in the news feed

•List your last few jobs and responsibilities to build credibility•Complete the Summaries & Specialties Sections of your Profile•Join Groups on LinkedIn to match your industry•Add any associations you belong to & personal interests•For more info on how to create a great profile, click here: •And for a video:

Social Media

Basic Information

Your headline will be seen with your name, this is your chance to let people know what you do in one phrase.

6Social Media

Tips on What to Write for Each Section

Personalize your Profile

7Social Media

8

Tips on a Great Profile

Secure your Vanity URL 1. Edit Profile 2. Click “Customize your public

profile URL”3. Choose your real name as

your URL4. Add this to your email

signature and any social sites your on Customize the Websites on

your profileAdd any landing pages (up to 3 other sites)Make your Profile Viewable to Everyone

Visit LinkedIn’s Training Center for more details on how to set up a profile: http://learn.LinkedIn.com/profiles/

Social Media

Overview Sections

Certifications Languages Patents Publications Skills

ApplicationsBlog Link Box.net Files Creative Portfolio Display E-Bookshelf Events Google Presentation Huddle Workspaces Lawyer Ratings Legal Updates My Travel Polls Projects and Teamspaces Real Estate Pro SAP Community Bio SlideShare Presentations Tweets WordPress

Optional Sections you can add to your profile

9

You can connect to our blog when it’s up through WordPress, or show people what’s on your reading list with E-Bookshelf. Click for more: http://www.linkedin.com/static?key=application_directory&trk=hb_side_apps

Social Media

Step 2: Connect

• Connect w/Colleagues first to build up your connections• Under Companies, Search for Webster Bank & Webster

Financial• Connect with your Business Partners & Investors• Connect with Prospects • Join relevant Groups on LinkedIn to exchange ideas and

information• How to Find People

• Type the person’s name in the search bar

• Upload your email contacts through the Add Connections• Once you find someone you know, click Add to my Network

10Social Media

Join & Participate in Groups

Step 1: Find Groups• Go to Profile Groups to find relevant groups

• Search keywords under Group Directory• Click on Groups You May Like to browse• Create your own group to spark conversation and network• Once you join or create a group, participate in the conversation

Step 2: Participate• After joining a group, add value to the conversation & participate

• Great source of leads or access to industry knowledge

Social Media 11

Build Credibility with Recommendations & Endorsements

Social Media 12

• The most powerful form of social marketing is when someone else sells your product for you

• Recommendations and Endorsements showcase your credibility to the world

• To get a Recommendation or Endorsement, try giving them out first

• Recommendations & Endorsements are shared in the LinkedIn news feed

• Go to Profile Recommendations to manage yours & ask or give one

• Click here to learn about Endorsements

• If you’re governed by FINRA, read this

Post a Status Update to Your LinkedIn Network to Stay Top of Mind• Update your LinkedIn network with a status update and let them

know what you’ve been working on, what news you recommend, or to spark conversation

• LinkedIn status updates are similar to Twitter & Facebook status updates

• You can push your tweets from LinkedIn to Twitter, or send your LinkedIn updates to your Twitter feed by installing an app

• LinkedIn now has the capability to @ mention someone like Twitter• You can also comment, like, or share other people’s updates

Social Media 13

View Your Profile Stats & Ask for Introductions

14

See who’s looking at your profile.

Located on the bottom right side of your Home page.

Social Media

The power of LinkedIn is in the connections of your connections.

See who you’re connected to and ask for introductions.

15

LinkedIn Visualization of my Network

Social Media

This is a visualization of my LinkedIn network and how everyone is connected. Get connected!

Thank you!

Dawn MeleskoSocial Media Community Manager

Webster BankO: (203) 741-4783

http://www.LinkedIn.com/in/dawnmeleskowww.twitter.com/dawnmelesko

Connect with Webster Bank

http://www.LinkedIn.com/company/webster-bank

blog.websteronline.com

http://twitter.com/WebsterBank

http://facebook.com/WebsterBank

http://youtube.com/WebsterFinancial

16Social Media