How to Have Success in the Competitive Ice Cream Industry

The landscape of the ice cream industry has been changing with the introduction of concepts such as serve yourself frozen yogurt and the rise of mix-in gourmet ice cream. Marble Slab Creamery is one of the original high-quality mix to order ice cream shops, but franchisees must beware of becoming too comfortable in this highly competitive industry. To be successful, ice cream franchisees must find a right mix that helps adults relive their beloved ice cream shop visits of the past while providing children and teenagers with the newest trendy offerings.

Friendliness is Fundamental

When customers go out for ice cream, it is a treat and an indulgence. Customers may be looking to perk up after a hard day or celebrate after a great day. Whatever the motivation for stopping in, customers are looking to acquire a little bit of joy in the form of a tasty treat and a pleasant experience. The attitude of employees and staff at an ice cream shop has a profound impact on the customer perception of the entire experience.

Bond with the Customer

Ice cream shops attract children and families more than any other customer base. To strengthen the bond with these target customers, ice cream shops can offer children activities while in the store and make the store an enticing place to visit. In keeping with friendliness, employees should routinely be encouraged to go above and beyond to create a bond with customers and find out how to make the visit even better.

Brand Visibility and Familiarity

Since children form a large part of an ice cream franchise’s customer base, promoting the brand takes a little more creativity than with other target customer bases. Ice cream franchises can help to familiarize children in the area with the brand by cooperating with local schools and sponsoring or participating in children’s activities in the area. To be successful, ice cream franchisees should also be sure to engage in internet marketing efforts that give parents an incentive to take their children to Marble Slab Creamery instead of another local ice cream shop.

Rise Above the Competition

Ice cream franchises are widespread, so every franchisee will have to contend with local competition. To be successful, franchisees must understand the competition. Discreetly visiting local competitors is a great way to find out what a store is up against and what the competition may be doing better. Customers will often voice their opinions about what they love or dislike, so franchisees can keep an ear out and utilize these proclamations to learn about trends. Visiting a few local ice cream stores every month will help franchisees stay attuned to business flow and preferences in the area.

For more info on becoming a Marble Slab Franchisee, call 877-639-2361