how to help your content get discovered · get discovered @melissehinkle melisse hinkle head of...
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How to Help Your Content Get Discovered
@melissehinkle
Melisse Hinkle
Head of Content and Social Media, North America
Cheapflights
Nobody really cares.
How will you get discovered?
Solid infrastructure
A multi-channel approach
Knowing your peeps.
Knowing yourself.
Finding your niche.
Diversifying, but staying focused.
Assuming everyone is impatient.
Optimizing and targeting.
Putting quality first.
@melissehinkle