how to help your employees help you attract...
TRANSCRIPT
5/21/2019
1
How to Help Your Employees
Help YOU Attract Talent
David Lee HumanNatureAtWork.com
5/21/2019
2
Kelley Johnson
Lisa McIlwain MaineHealth
HR Leader of the Year
Today
1. Why
2. What’s Working
3. First things first: Are you delivering a “referral-worthy” employee experience?
4. How to capture and tell stories that communicate your Employer Brand
5. How to help your employees do the same
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Today
1. Why
2. What’s Working
3. First things first: Are you delivering a “referral-worthy” employee experience?
4. How to capture and tell stories that communicate your Employer Brand
5. How to help your employees do the same
Referred candidates are 55%
faster to hire, compared with
employees sourced through
career sites.
(Source: HR technologist)
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Employee Referrals Have the
Highest ROI
(Source: CareerBuilder)
Employee referral programs can
save companies $3,000 or more per
hire!
(Source: Recruiter.com)
Referred Employees Stay Longer
(Source: FirstBird)
Employees who were hired
through referral programs
produce 25% more profit for their
companies than new hires hired
via other sources.
(Source: FirstBird)
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For More Stats: Page 2
1. Share stats with whomever needs to support you creating a more effective Employee Referral Program and Employer Branding Through Storytelling effort
2. Collect and analyze data re: number and quality of hire from different sources
3. Demonstrate the “internal argument” re: ROI
Today
1. Why
2. What’s Working
3. First things first: Are you delivering a “referral-worthy” employee experience?
4. How to capture and tell stories that communicate your Employer Brand
5. How to help your employees do the same
Today
1. Why
2. What’s Working
3. First things first: Are you delivering a “referral-worthy” employee experience?
4. How to capture and tell stories that communicate your Employer Brand
5. How to help your employees do the same
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Are You Getting the Fundamentals
Right?
1. Are you experimenting with different types of rewards to find out what work best for your people and various professions within your organization?
2. Are you continually communicating The Why and that recruiting is not a department (just like customer service)…it’s everyone’s responsibility?
3. Are you teaching employees how to “work their network” and share Employer Branding stories?
4. Are you sharing and celebrating ERP success stories and having employees share what they did that works?
Employee Referral Program Best Practices
Seven Brilliant Employee Referral Program Examples
The Top 20 Employee Referral Program Best Practices
The Complete List of Employee Referral Program Best Practices (Part
1 of 2)
The Complete List of Employee Referral Program Best Practices (Part
2)
What’s Working
What’s working for you?
1. Use the questions on the slides about the fundamentals to assess areas of improvement
2. Interview employees to find out what’s working and not working re: your ERP
3. Eagerly await the part of this presentation that focuses on storytelling
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Today
1. Why
2. What’s Working
3. First things first: Are you delivering a “referral-worthy” employee experience?
4. How to capture and tell stories that communicate your Employer Brand
5. How to help your employees do the same
Today
1. Why
2. What’s Working
3. First things first: Are you delivering a “referral-worthy” employee experience?
4. How to capture and tell stories that communicate your Employer Brand
5. How to help your employees do the same
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“Though there have been some slight
ebbs and flows, less than one-third of U.S.
employees have been engaged in their
jobs and workplaces during these 15
years… Employee engagement has barely
budged in years.”
Source: Worldwide Employee Engagement Crisis by
the Gallup Organization
Are You Delivering a Referral-
Worthy Employee Experience?
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Source: TLNT.com
https://www.tlnt.com/how-hr-can-save-us-from-employee-
engagements-epicfail/
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“How do we create a more referral-
worthy work experience?”
1. Conduct “Referral Worthiness” interviews
2. Different departments and professions
3. Especially your A-List Talent
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Today
1. Why
2. What’s Working
3. First things first: Are you delivering a “referral-worthy” employee experience?
4. How to capture and tell stories that communicate your Employer Brand
5. How to help your employees do the same
Today
1. Why
2. What’s Working
3. First things first: Are you delivering a “referral-worthy” employee experience?
4. How to capture and tell stories that communicate your Employer Brand
5. How to help your employees do the same
The Difference Stories Make The Difference Stories Make
“I saw a really cool movie with
dinosaurs…you should see it.”
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The Difference Stories Make
Don’t Sell Features. Tell Stories
Features
1. Lots of opportunity for professional development
2. High integrity company
3. Get to make a difference; your voice matters
4. Great leadership
5. Organization that is making the world a better place
Make Those Real Through
Storytelling
• “So for instance…”
• “Here’s an example…”
• “This is what it’s like working here…”
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Feature vs. Example vs. Story You can do this!
• Why you love where you work; what makes it a great place to work
• Why you are proud of your employer
• The good that your organization does in the world—whether for your customers, clients, or patients, or in your community
Features
1. Lots of opportunity for professional development
2. High integrity company
3. Get to make a difference; your voice matters
4. Great leadership
5. Organization that is making the world a better place
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“You will be part of an organization that
makes the world a better place.”
Amanda O’Brien
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“This story is really
about the farmers…
They have this back
breaking work.
They’re kind and
patient...
We’re losing Maine
farms every year,
because there’s no
glory there.”
One of the farmers said I saved his business…
There was this crazy drought…
Because of the early spring cash he got for his
rhubarb, he was able to put in an irrigation system for
his strawberries. He said without that, he never could
have kept his crop alive….
Those are the things that make you want to keep doing
it.”
One of the farmers said I saved his business…
There was this crazy drought…
Because of the early spring cash he got for his
rhubarb, he was able to put in an irrigation system for
his strawberries. He said without that, he never could
have kept his crop alive….
Those are the things that make you want to keep doing
it.”
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Safety
Integrity
Accountability
Professionalism
Respect
Composure
Adria Horn VP of Workforce Development
How Do You Gather Stories?
Pg. 11 & 12
1. Use handouts for categories of stories to capture
2. Start interviewing employees
3. Capture good storytellers with the best stories on video
4. Ask employees to be on the lookout
5. Learn to tell compelling stories
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Today
1. Why
2. What’s Working
3. First things first: Are you delivering a “referral-worthy” employee experience?
4. How to capture and tell stories that communicate your Employer Brand
5. How to help your employees do the same
Today
1. Why
2. What’s Working
3. First things first: Are you delivering a “referral-worthy” employee experience?
4. How to capture and tell stories that communicate your Employer Brand
5. How to help your employees do the same
For Follow-Up Webinar and Resources and…
Email: [email protected] LinkedIn: www.linkedin.com/in/davidlee-maine Phone: 207-571-9898