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.Dr Nupur Gupta, MSWomen Wellness Expert

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What is a referral?

It is confirmation that my product and service is

worthy of a recommendation. It is a public declaration

that a customer believes in what I offer so much; they

want others to experience it.

It is an introduction to a potential new customer who

may later provide their own referral. Helping to

increase the bottom line and provide for greater

investment into the product and service.

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Referrals = Least Expensive & Most Effective

WHY?

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WHAT DOES RESEARCH SAY?

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Referral-Based Marketing

Statistics You

Need to Know

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65% of New Business Comes From Referrals

Referrals

Other

- Source: The New York Times

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People Are 4x More Likely to Buy

When Recommended By a Friend

- Source: Nielsen

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49% of consumers say friends & family are their top sources of brand awareness

Friends andFamily

Other

- Source: Jack Morton

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Offering a reward increases referral likelihood, but the size of the reward does not matter

- Source: American Marketing Association

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85% of fans of brands on Facebook

recommend brands to others.

- Source: Syncapse

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83% of consumers are willing to refer after a positive experience…

…yet only 29% actually do- Source: Texas Tech

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One of the best

sources of

business

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How to Identify Referrals?

New leads & Endless

business opportunities

& Become more profitable

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. . .

•Be incredibly responsive

•Look for opportunities

•Really get to know your customers

•Be warm, make eye contact & say

hello first

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Strategic referrals or by chance? How to remind your EXISTING happy CLIENTS?

Praised by your client (THEY ARE HAPPY)

When you hit a project milestone?

When you see an opportunity (Never loose it)

At the end of your assignment (best time to ask)

Follow Up (Even if project is over, give them a buzz

or email to be in touch)

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How to generate business by referrals?

Be Referrable – give your customer an

amazing experience, creating value, deliver on

client expectations

Develop & implement an Effective Referral

System

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How to develop a Referral System?

1. Target your dream customer (power partner) (ideal client) (best referrers)

Identify – repeat business

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How to develop a Referral System?

2. Educate referral sources

About your USP

Your ideal client

Equip them (shareable content)

Connect virtually (linkedin)

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How to develop a Referral System?

3. Ask for referrals

don’t feel intimidated

Polite & professional requests

Make a methodical system

Write in email signature (referrals

appreciated)

Client appreciation email (referral language)

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How to develop a Referral System?

4. Recognise your referrers to encourage more

referrals

clients, business friends, vendors

appreciate by phone or sms

Give gifts or discount coupon

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How to develop a Referral System for best results?

5. Measure referral marketing efforts

track your referrals,

identify best referral

source,

Improve company’s ROI

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10 COMMON MISTAKES

Not to ask for a referral

Asking only once

Suggesting instead of asking

Waiting until the sale has been completed

Focusing on their needs, not the clients

Not understanding the psychology of the referral

Not calling the referred prospect

Not helping the client give referrals

Not earning the referrals

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Think of ways to make yourself more referable?