how to implement social search optimization (sso) strategy

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© Digital Vidya Social Search Optimization Bootcamp www.digitalvidya.com Bootcamp How to Implement Social Search Strategy?

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© Digital Vidya

Social Search Optimization

Bootcamp

www.digitalvidya.com

BootcampHow to Implement Social Search

Strategy?

© Digital Vidya

How to win in this new paradigm?

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How to win in this new paradigm?

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Be Visible on Relevant Social Media Channels

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Groups

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What are the Best Practices?

• Who are they?

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• What’s in for them?

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Best Practices on Blog

• Patience + Passion• Consistency: Post/Day or Post/Week• SEO Plugin

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• Always ‘Text + Photo/Video/PPT’• Enable Sharing (RT, FB Like, FB Share,

Digg)• Catchy Title• Engage through Comments

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www.digitalvidya.com

Forums & Groups

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Best Practices on Forum

• Listen before you Speak!• Serve before you Promote• Be Consistent

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• Build Relationships• Signature for Links

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Best Practices on Flickr

• Title• Description with Hyperlinks• Tags

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• Use Sets• Pro Account for Analytics

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Best Practices on SlideShare

• Impressive Start• Less of Text, More of Pictures• Keep it Short

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• Embed Video when Appropriate• Final Slide: Call to Action• Links at the Center• Title, Description, Tags• Profile Description & Link

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© Digital Vidya

Best Practices on YouTube

• Keep it Short (< 5 Mins)• Enough Reasons to Create Video (inc PPT):

Background Music is Imp!• Annotations & Connections btw Videos

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• Annotations & Connections btw Videos• Catchy Title• Final Frame: Call to Action

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© Digital Vidya

Best Practices on Facebook

• Be Interesting & Creative!• Engage & Build Relationships• Be Consistent

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• Share Content using Links• Use Applications!• Have Fun

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Best Practices on LinkedIn

• Desire to Stay Connected is the Key!• Be Professional!• Relevancy is Must

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• Be Consistent• Use Applications• Ask n Answer Questions• Status Updates can do wonders!

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© Digital Vidya

Best Practices on Twitter

• Listen before you Speak!• Follow Relevant People• Publish Useful Content - Be Creative!

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• Include Keywords & Hash Tags• Use bit.ly• Engage with Others!

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Be Available through Google Places

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Inspire your Customers to Write About You

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Inspire Your Employees To Do The Same

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Keep Releasing Latest Info about Your Products/Services

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Integrate Social Media with Web Presence

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Opportunity of Integration

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Produce Content Beyond Text Stories

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Do keyword optimization across various channels including on Twitter, Facebook

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Continue to Build Credibility

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Keep Strengthening Your SEO Presence

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Keep Listening

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Tonality is Important

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The Mantra for Success!

Be Visible Be Relevant Be Credible

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Be Social

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Thank You!

Want to leverage Social Media for your Business?Join us in our next BootcampJoin us in our next BootcampJoin us in our next BootcampJoin us in our next Bootcamp

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Join us in our next BootcampJoin us in our next BootcampJoin us in our next BootcampJoin us in our next Bootcamp

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