how to implement social search optimization (sso) strategy
TRANSCRIPT
© Digital Vidya
Social Search Optimization
Bootcamp
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BootcampHow to Implement Social Search
Strategy?
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How to win in this new paradigm?
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How to win in this new paradigm?
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What are the Best Practices?
• Who are they?
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• What’s in for them?
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Best Practices on Blog
• Patience + Passion• Consistency: Post/Day or Post/Week• SEO Plugin
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• Always ‘Text + Photo/Video/PPT’• Enable Sharing (RT, FB Like, FB Share,
Digg)• Catchy Title• Engage through Comments
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Best Practices on Forum
• Listen before you Speak!• Serve before you Promote• Be Consistent
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• Build Relationships• Signature for Links
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Best Practices on Flickr
• Title• Description with Hyperlinks• Tags
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• Use Sets• Pro Account for Analytics
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Best Practices on SlideShare
• Impressive Start• Less of Text, More of Pictures• Keep it Short
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• Embed Video when Appropriate• Final Slide: Call to Action• Links at the Center• Title, Description, Tags• Profile Description & Link
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Best Practices on YouTube
• Keep it Short (< 5 Mins)• Enough Reasons to Create Video (inc PPT):
Background Music is Imp!• Annotations & Connections btw Videos
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• Annotations & Connections btw Videos• Catchy Title• Final Frame: Call to Action
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Best Practices on Facebook
• Be Interesting & Creative!• Engage & Build Relationships• Be Consistent
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• Share Content using Links• Use Applications!• Have Fun
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Best Practices on LinkedIn
• Desire to Stay Connected is the Key!• Be Professional!• Relevancy is Must
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• Be Consistent• Use Applications• Ask n Answer Questions• Status Updates can do wonders!
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Best Practices on Twitter
• Listen before you Speak!• Follow Relevant People• Publish Useful Content - Be Creative!
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• Include Keywords & Hash Tags• Use bit.ly• Engage with Others!
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Do keyword optimization across various channels including on Twitter, Facebook
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The Mantra for Success!
Be Visible Be Relevant Be Credible
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Be Social
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Thank You!
Want to leverage Social Media for your Business?Join us in our next BootcampJoin us in our next BootcampJoin us in our next BootcampJoin us in our next Bootcamp
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Join us in our next BootcampJoin us in our next BootcampJoin us in our next BootcampJoin us in our next Bootcamp
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