how to improve the user experience of the bmw connecteddrive system
TRANSCRIPT
How to Improve the User Experience of the BMW ConnectedDrive System
Casper Kessels
01/2016
Market Analysis
Ideation Phase
Prototype
Evaluation
User Survey
Services and Apps
4
10
15
11
13
16
Real Time Traffic InformationConciergeOnline EntertainmentRemote ServicesInternetNone
Intelligent Parking
4
21
3
5
11
Rear View CameraParking AssistantSurround ViewPark Distance ControlNone
Intelligent Driving
6
2
3
23 2
7
6
Traffic Jam AssistantActive Cruise ControlSteering and Lane Control AssistantActive ProtectionLane Departure WarningLane Change WarningDriving AssistantNone
What ConnectedDrive features do 25 participants have in their car?
Most Used Features
Real Time Traffic Information
Park Distance Control
Rear View Camera
Head-Up Display
Remote Services
High Beam Assistant
Surround View
Speed Limit and Info
Online Entertainment
Lane Change Warning
Selective Beam
Internet
Active Cruise Control
Steering and Lane Control Assistant
Lane Departure Warning
Driving Assistant
Concierge
Parking Assistant
Traffic Jam Assistant
Active Protection
Side View
Night Vision
0 3 6 9 12
Most Liked Features
Real Time Traffic Information
Head-Up Display
Park Distance Control
Rear View Camera
High Beam Assistant
Speed Limit and Info
Remote Services
Surround View
Selective Beam
Lane Change Warning
Online Entertainment
Active Cruise Control
Lane Departure Warning
Concierge
Internet
Parking Assistant
Traffic Jam Assistant
Steering and Lane Control Assistant
Active Protection
Driving Assistant
Side View
Night Vision
0 3 6 9 12
Market ComparisonComparison of Services and Apps
Realtime traffic information
Concierge Remote services
Online entertainment
Internet Teleservices Send info to car BMW Routes
BMW x x x x x x x x
VW/Audi x x x x x x x x
Mercedes x x x x x x x x
Toyota/Lexus x x x x x x x x
Volvo x x x x x x
GM/Cadillac x x x x x x x
Nissan/Infiniti x x x x x x x x
Jaguar/Land Rover
x x x x x x
Tesla Motors x x x x x x
Comparison of Driving AidsSurround view Autonomous
ParkingRemote parking Adaptive Cruise
ControlLane detection +
steeringDriver Monitoring Active protection
BMW x x x x x x x
VW/Audi x x x x x x
Mercedes x x x x x x
Toyota/Lexus x x x x x x
Volvo x x x x x x
GM/Cadillac x x x x x
Nissan/Infiniti x x x x x x
Jaguar/Land Rover x x x x x x
Tesla Motors x x x x x
Comparison of Vision AidsHUD Traffic sign reader Night vision High beam assistant Selective beam
BMW x x x x x
VW/Audi x x x x x
Mercedes x x x x x
Toyota/Lexus x x x x
Volvo x x x x
GM/Cadillac x x x x
Nissan/Infiniti x x x
Jaguar/Land Rover x x x
Tesla Motors x x
Future of Connected Cars
Market Analysis
Ideation Phase
Prototype
Evaluation
Ideation Phase
“1 in 4 car accidents in the USA is caused by distraction by smartphone usage”
“The BMW brand stands for one thing: sheer driving pleasure. Sporting and dynamic performance
combined with superb design and exclusive quality.”
–National Safety Counsel, 2014
–BMW Brand Mission Statement
Personal AssistantTake away as many duties as possible from the driver
User Experience
Voice interaction
Ubiquitous
Synchronisation with driver’s devices
Full implementation in the car
Pattern recognition
Key FeaturesWhen Driving
Smartphone Analysing notifications
Answering emails
V2X communication
Driving guide
Public transportation
Monitoring car metrics
When Car Is Parked
Auto adjusting settings
Home automation
Maintenance
Driverless parking
Market Analysis
Ideation Phase
Prototype
Evaluation
User scenario of man driving to work Features: • Home automation • Patter recognition • Route planner • Sending/reading messages • Fuel management • Paying for services • Public transportation • Calendar/location sync with colleague
Video
Market Analysis
Ideation Phase
Prototype
Evaluation
Evaluation• 2 focus groups: 5 experienced drivers (A) and 5 tech savvy
people (B)
The Feature That Is Most Liked By Participants
0
1
2
3
Paying for services Sending messages Traffic monitoring Looking for petrol station Driverless parking Analyzing incoming messages
Group A Group B
The Feature That Is Most Disiked By Participants
0
0,75
1,5
2,25
3
Check contact's schedule Monitoring car metrics Auto adjusting settings Looking for petrol station Paying for services None
Group A Group B
The Feature That Participants Think Takes Over the Most Distracting Task
0
1
2
3
4
Traffic monitoring Reading and analyzing messages Sending messages
Group A Group B
100%
Yes No
30%
70%
Yes No
Would you use the personal assistant? Do you think voice interaction as only way of interaction is suitable?
–Johnny Appleseed
“Type a quote here.”