how to increase ctr
TRANSCRIPT
![Page 2: How to Increase CTR](https://reader036.vdocument.in/reader036/viewer/2022062420/55d18b77bb61eb746f8b4683/html5/thumbnails/2.jpg)
CTR = Clicks / Impressions
Top clickable formats:● Rewarded● Video ads● Interstitial● Native● Banners
![Page 3: How to Increase CTR](https://reader036.vdocument.in/reader036/viewer/2022062420/55d18b77bb61eb746f8b4683/html5/thumbnails/3.jpg)
Best CTR during start and on win screen
![Page 4: How to Increase CTR](https://reader036.vdocument.in/reader036/viewer/2022062420/55d18b77bb61eb746f8b4683/html5/thumbnails/4.jpg)
Banner is on the game screen, not in the menu
![Page 5: How to Increase CTR](https://reader036.vdocument.in/reader036/viewer/2022062420/55d18b77bb61eb746f8b4683/html5/thumbnails/5.jpg)
Account the ad relevance
![Page 6: How to Increase CTR](https://reader036.vdocument.in/reader036/viewer/2022062420/55d18b77bb61eb746f8b4683/html5/thumbnails/6.jpg)
Refresh Rate
![Page 7: How to Increase CTR](https://reader036.vdocument.in/reader036/viewer/2022062420/55d18b77bb61eb746f8b4683/html5/thumbnails/7.jpg)
Give the user control
![Page 8: How to Increase CTR](https://reader036.vdocument.in/reader036/viewer/2022062420/55d18b77bb61eb746f8b4683/html5/thumbnails/8.jpg)
Avoid the auditory burnout● Find the best location for ads (banners - win
screen, video - pauses between levels)● Watch out for miss taps● Use frequency capping● Diversify the ads