how to increase exhibitor revenue
TRANSCRIPT
Agenda
• Why companies exhibit at events ?• If there are benefits, why companies are
hesitating to exhibit at events?• What can Event Organizers do to convince
companies to exhibit?• How OnMyMobile Event App will be relevant
here?
Why companies exhibit at events[1] ?
• To collect quality leads• To create awareness about their products• To Build Partnerships• To See Current Clients• To Network With Industry Colleagues and Vendors• Because of Competition• To Support Industry or Association• To See Many Buyers At One Time
Why companies exhibit at events[2] ?
• To sell what they offer to visitors. • To sell what they offer to other exhibitors.• To Establish industry positioning.• To Meet people who are otherwise hard to meet.• To Introduce new products to the market.• To do market research.• To find new employees. • To find new dealers, representatives, and distributors. • To Conduct business meetings.• To Scope out the competition. • To Get media exposure.• To Share Expertise.
why companies are hesitating to exhibit at events?
• Confusing environment found in large shows• Excessive frequency of trade shows• High and rising costs of participation• Trade shows require at least two days and probably
more time.• Travelling / Transporting products to trade shows can
be costly.• There will probably be quite a bit of competition at all
shows.• Uncertainty over results
What can Event Organizers do to convince companies to exhibit?
• Provide event background• Highlight Visitor profile• Proof of visitors• Marketing efforts taken to attract attendees• Last year exhibitor testimonials• Explain how will you connect them with relevant visitors• Post about the problems visitors will be having• Last year visitor testimonials• Provide media exposure• Allow them to share expertise
How OnMyMobile Event App will help[1]?
• OnMyMobile Event App will keep reminding the decision maker about the event by sending relevant notifications.
• OnMyMobile Event App shows key information about event like Schedule, Speakers, Exhibitors, Sponsors and Attendees Profile.
• OnMyMobile Event App allows target exhibitors to make connections with potential attendees.
• OnMyMobile Event App will allow exhibitors to go through potential attendees expectation from the event.
• OnMyMobile Event App allows target exhibitors to share the event information with other decision makers.
How OnMyMobile Event App will help[2]?
• OnMyMobile Event app allows target exhibitor to explore last year event gallery.
• OnMyMobile Event App allows target exhibitors to explore last year attendees quotes.
• OnMyMobile Event App allows target exhibitors to explore last year exhibitor quotes.
• OnMyMobile Event App allows target exhibitors to explore last year knowledge sessions.
• OnMyMobile Event App allows target exhibitors to explore last year exhibitors media exposure.
