how to increase ticket revenue
TRANSCRIPT
How OnMyMobile Event App increases Event Revenue ?
Krishna [email protected]
Agenda
• Why people attend events• Takeaways for event attendees• Understanding people who can’t attend your
event• How to take event essence to people who
didn’t attend• How to monetize event essence ?
Why people attend events ?
• For networking• To gain knowledge about a topic• To know about recent innovations in a field• To explore business opportunities
Takeaways for event attendees
• Notes from attending various sessions.• Bunch of business cards of other attendees
they met• Brochures about various products exhibited at
event• Contact info of companies exhibiting at event• Discounts / Free trails of the products
exhibited at event.
Understanding people who can’t attend your event[1]
• Got stuck in imp customer meetings• Prior personal / professional commitments• Celebrating Local Festival• Sudden Health Issues• Unexpected travel to some other place• Couldn’t manage travel / accommodation plan• Didn’t find anyone he knows attending• Rumors / -ve messages regarding event venue
location
Understanding people who can’t attend your event[2]
• Willing to spend 1,000 INR to 10,000 INR for– 1000+ quality contacts of other attendees– 100+ relevant products details– 20+ hours of knowledge sessions
• Attending event physically will cost 5x the amount
• LinkedIn premium account will cost 10x the amount
• Hiring a sales team will cost 20x the amount
Can you sell your event to people who didn’t attend ?
• So you are saying people – Attend your event despite professional
commitments– Attend your event despite personal commitments– Spend money to attend your event– Need to spend lot more to get the same value as
attending your event– But will not buy your event essence if they can’t
attend your event !!
How to take event essence to people who didn’t attend
• Capture contacts of all attendees• Record all the knowledge sharing sessions• Videos of all products exhibited at the event• Scanned copied of product brochures• Details of the offers given by exhibitors• Package all these in a mobile app.
How to monetize event essence ?
• Sell the event essence through mobile app• People carry mobile phones all the times• People wont share mobile phones• People can access content from anywhere• People can access content anytime• OnMyMobile will help you to sell your event
essence.