how to install remarketing with google tag manager
TRANSCRIPT
![Page 1: How to install Remarketing with Google Tag Manager](https://reader034.vdocument.in/reader034/viewer/2022042608/55c3a00abb61ebee558b482a/html5/thumbnails/1.jpg)
![Page 2: How to install Remarketing with Google Tag Manager](https://reader034.vdocument.in/reader034/viewer/2022042608/55c3a00abb61ebee558b482a/html5/thumbnails/2.jpg)
REMARKETING
![Page 3: How to install Remarketing with Google Tag Manager](https://reader034.vdocument.in/reader034/viewer/2022042608/55c3a00abb61ebee558b482a/html5/thumbnails/3.jpg)
![Page 4: How to install Remarketing with Google Tag Manager](https://reader034.vdocument.in/reader034/viewer/2022042608/55c3a00abb61ebee558b482a/html5/thumbnails/4.jpg)
WHAT IS REMARKETING?
Remarketing = Retargeting by AdWords
![Page 5: How to install Remarketing with Google Tag Manager](https://reader034.vdocument.in/reader034/viewer/2022042608/55c3a00abb61ebee558b482a/html5/thumbnails/5.jpg)
WHAT IS RETARGETING?
![Page 6: How to install Remarketing with Google Tag Manager](https://reader034.vdocument.in/reader034/viewer/2022042608/55c3a00abb61ebee558b482a/html5/thumbnails/6.jpg)
TYPES OF RETARETING
site-wide (general) dynamic
![Page 7: How to install Remarketing with Google Tag Manager](https://reader034.vdocument.in/reader034/viewer/2022042608/55c3a00abb61ebee558b482a/html5/thumbnails/7.jpg)
SITE-WIDE REMARKETING
All Pages Trigger
Google AdWords
RemarketingTag
![Page 8: How to install Remarketing with Google Tag Manager](https://reader034.vdocument.in/reader034/viewer/2022042608/55c3a00abb61ebee558b482a/html5/thumbnails/8.jpg)
DYNAMIC REMARKETING
dataLayer
Trigger
Google AdWords
RemarketingTag
dataLayer.push({’event': fireRemarketingTage,'google_tag_params': { 'ecomm_prodid': prodid, 'ecomm_pagetype': 'product', 'ecomm_totalvalue': totalvalue } });
Installation:- manual- Plugin- DOM-Scraping
Google Merchant
Center Feed
![Page 9: How to install Remarketing with Google Tag Manager](https://reader034.vdocument.in/reader034/viewer/2022042608/55c3a00abb61ebee558b482a/html5/thumbnails/9.jpg)
Too fast?Watch the video here:
http://youtu.be/WRHEjz5s2VE