how to integrate social media into your marketing strategy
DESCRIPTION
Most businesses realise that Social Media is now an essential part of any marketing strategy, although many don't realise it is not the only element of marketing! But how do you integrate it with the traditional forms of advertising, such as print, radio and TV? And should you move away from these traditional marketing methods? In this highly practical webinar, Ollie Walsh from www.micromarketing.ie will explore: - what is social media marketing and how it can have a tangible impact on your bottom line - how to maximise your time and resources in terms of so called 'old' and 'new' media - based on the above, how to maximise the return on social media marketing.TRANSCRIPT
Get a Business Online Webinar Series
How to Integrate Social Media into your Marketing Strategy
Presenter: Ann Halloran
Managing Director: In-Tuition Established 1989
Supporting individuals and business owners
though
• Digital Marketing Programmes
• Mentoring
Resource site:
http://www.get-a-business-online.com
http://www.practical-management-skills.com
Presenter: Ollie Walsh M.B.S
Managing Director:
• Micromarketing
• Meterlogix
• InventionServices.eu
How to Integrate Social Media into your Marketing Strategy
What do I do?
• Micromarketing: international
marketing consultancy specialising in strategic planning for start up, micro and small businesses
• Meterlogix: an energy management business operational in Ireland and UK
• Invention Services: an NPD company which has launched products in EU, and North America
The sudden and dramatic growth of Social Media has left companies scrambling to catch
up with ‘new media’
• The sudden and dramatic growth of Social Media has left companies scrambling to catch up with ‘new media’
• Due to this rush, businesses aren’t planning their use of Social Media correctly
• They are not targeting their market
How do you effectively target your market?
First, you have to know who your market is..
This requires:
Market Research • Secondary • Primary
Market Research
• Competitor Analysis
• Market Analysis
• Distribution Strategy
• Customer Analysis
• Market Size
• SWOT Analysis
• PEST Analysis
Information used for:
• Marketing Plans
• Product/Service Launches
• Geographical Expansion
• Market Segmentation
• Promotional Strategy
• Targeting your market
Promotional Strategy
• Advertising Plans
• Direct Marketing
• Exhibition Planning
• PR
• Branding
• Web Strategy
Web Strategies
• Social Media Marketing (SMM)
• Search Engine Optimisation (SEO)
• Pay Per Click (PPC)
• Content Management
Targeting Your Market
Involves:
• Knowing who they are
• Knowing where they are
• Knowing what media they use
• Presenting your business to them
• Integrating your marketing
Targeting Your Market
• Integrate these elements into your marketing strategy
Integrating Social Media Case Study
Project Overview
• Clonakilty Black Pudding was available for over 10 years in the UK
• Sales flat for that period
• My remit, work with CBP team to grow the sales
First Step: Identify/Segment the Market
• Irish ‘ex pats’ and ‘new pats’
• English
Second Step: Targeting them
“Old Media”
• - Print Ads
• - PR
• - In-store Promotions
• - Food Events – e.g. Taste of London
• - Sponsorship
New Media
• Website
• Social Media – organic and PPC
• Banner Ads
Result
67% Growth in Sales in 12 Months
Based on Integrating Social Media into the Marketing Strategy
