how to jump-start your b2b content marketing program with video
TRANSCRIPT
1©2015 Skyword
Jump-Start Your B2B Content Marketing Program with Video
2©2015 Skyword
Andrew ReinboldContent Marketing DirectorAnthem, Inc.
Taylor Pepe Senior Content StrategistSkyword, Inc.
3©2015 Skyword 3©2015 Skyword
• Intro• B2B Video • Challenges• Anthem, Inc. Case Study• Moderated Discussion
Agenda
4©2015 Skyword
1.5 Billion
5©2014 Skyword
6©2014 Skyword
7©2014 Skyword
8©2015 Skyword
So what’s holding you back?
9©2015 Skyword
1. It’s expensive!2. Time consuming3. Difficult to produce4. Hard to manage 5. Limited bandwidth
10©2015 Skyword
57% purchase decisions made before a customer ever contact sales. f the B2B purchase decision is made before a customer ever contacts sales
http://www.executiveboard.com/exbd/sales-service/the-end-of-solution-sales/index.page
Source: Corporate Executive Board
11©2015 Skyword
We need to find a new way to speak to employers
12©2015 Skyword
58% of business decision makers use video to research business purchases
Source: Demand Gen Report (DGR) “ B2B Content Preferences Survey: Mobile-Optimized Content with Visual Appeal Catches the Attention of B2B Buyers” June 25, 2014
13©2015 Skyword
5/26/15 13
add variety to your communication
Add variety to your communication
#BusinessofBenefitsThis video shows an employer how to increase employee engagement in their health & well-being.
14©2015 Skyword
5/26/15 14
Health insurance is complex, and the ACA has created many new options. An idea like private exchanges requires in-depth education.
Explain complex idea thru video
15©2015 Skyword
Blog Build
Infographics
Videos
White Paper
Hashtag Campaign
16©2015 Skyword
• 26,900 page views since January• Double+ time spent on site• 2:13 minutes average time on site
17©2015 Skyword
“Video is an effective form of communication that needs to be integrated into each and every aspect of your existing marketing efforts.” – James Wedmore
Discussion
18©2015 Skyword
Are you ready to elevate your brand’s story with video?
855.759.9673
www.skyword.com