How To Launch anArtisan Food Business

• Idea Stage

• Name & Logo

• Getting Started

• Key Focuses

• Good Practices

• Useful Links

Overview

• What gap am I filling?

• Profitability?

• Story?

• USP's?

• Logistics?

• Formalities?

Idea Stage

• First Step to Creating a brand identity- a distinguishable name and logo

• Black and white

• Easy to remember, pronounce, and spell

• Can you get the trademark?

Name & Logo

• Don't leave your job initially

• Look for good deals / alternatives to build your business & get creative

• Don't overspend, bank loans are difficult to get!

• Trust your gut instincts

• Ask for help!

Getting Started

• Base your actions on clear results & key things

• Set big targets and then break them down into goals

• Be willing to make sacrifices

• Find your strengths and weaknesses

• Test test test!

• Don't be stubborn and keep an open mind

• Problem solving and positive attitude

• Be nice!

Key Focuses

• Collaboration

• Negotiation

• Book Keeping

• Business plan?

• Jump in the deep end

Good Practices

• Books

– Start It Up; Luke Johnson

– Packed – The Food Entrepreneur’s Guide; Tessa Stuart

• Also recommended: Monique Borst’s Start Up Food Business Boot Camp

• Go to your local library or business centre

Useful Links