how to listen online
DESCRIPTION
A workshop from the Oklahoma Governor's Conference on Tourism, Oct 19, 2009, about how to use a variety of basic listening tools like Google Alerts, Twitter Search and Facebook Insights to listen to what people are saying online.TRANSCRIPT
How to Listen Online
Sheila Scarborough
Tourism Currents
What We’ll Cover
Listening services = searching for online discussions Google Alerts, Google Blogsearch, Alltop Twitter Search & Facebook Insights Social Seek, Social Mention Paid services: Radian6, Techrigy
What you’re listening for (keywords) How to respond to what you hear
The 800-pound Google Gorilla
Google Alerts – the basic listening tool to have alerts emailed to you Set up an account with Google Do test searches first Then set up your Alerts At first, "As It Happens" is too frequent. Try daily.
Google Blog Search Just searches blogs
The 800-pound Google Gorilla
Always something new coming up Specialized search
Images – http://images.google.com Video – http://video.google.com Groups and forums – http://groups.google.com Google Book (and magazine) Search
http://books.google.com Google Scholar (beta) for academic works
http://scholar.google.com
Keep an eye on Bing
Microsoft + Yahoo! = money and effort poured into their search engine
I love me some Alltop.com
Alltop – an “online magazine rack” of “all the top” sites and blogs
Great for finding quality sites and blogs on numerous topics http://travel.alltop.com http://rural.alltop.com
Searching on Twitter
Search through people’s tweets for keywords http://search.twitter.com http://search.twitter.com/advanced http://search.twitter.com/operators
Hashtags – like #OTIA09 Continuous search on a dashboard
TweetDeck demo
Facebook Insights on Business/Fan Pages
Other Listening
Free services Social Seek: socialseek – download it, enter
search terms Social Mention: socialmention – enter search
terms on the site Paid services
** Radian6 Techrigy
Better searches, better listening
Know your important keywords Name of attraction/destination Name of major attraction AT your destination
Where to go for keyword ideas? Google AdWords keyword tool (most useful)
https://adwords.google.com/select/KeywordToolExternal
Google search-based keyword tool: http://www.google.com/sktool/#
They’re talking about my town; now what? (@SeattleMaven video)
(Photos courtesy Seattle Tourism)