How to Make Friends and Influence Students Lorelei Sterling, Evening Access Services/Reference Librarian Lisa Burgert, Reference Librarian Alejandra Nann, Electronic Resources & Serials Librarian

Overview    

Where are you? Why should you care? Who is using it? Pinterest Instagram Facebook Twitter What we did

Tweet

Comments and Questions #CARL14

You are already online.

Whether you like it or not there is already an online presence and messages about your library.

•  Whether you have an official message or not, an online conversation exists about your library.

90% of online 18-29 yo adults

use social networking sites

Student Survey

Discussion Break

Tweet to #CARL14

•  Where are you with Social Media? •  How do you engage your students? •  What is not working at your library?

Pinterest

Librarians and Pinterest

“Librarians are still debating how they should be using it to reach patrons and peers. Right now, no one seems to have a definite answer, which is why more libraries and librarians need to embrace and experiment with this new social media platform.”

Zara Wilkinson “How Pinteresting! An Introduction to Pinterest”

How to Pin

New York Public Library

UNLV Architecture Studies Library

Instagram

•  Mobile app (iOS and Android) •  App Store, Google Play, and Windows Phone Store

•  150 million users and growing •  Ranked 3rd in Social Media •  “IG user”

Image:  Brian  Auer  

Instagram Tabs

Instagram Tabs

Promoting Instagram

•  Follow other campus departments/partners •  Use popular hashtags – #tbt (Throwback Thursday) – #fbf (Flashback Friday) – #photooftheday

•  Statigram

Engage Students

•  Create hashtags •  Free apps to enhance Instagram – Photogrid/Instacollage/Instaframe –  InstaRepost

•  Contests  

 

Discussion Break

Tweet to #CARL14

•  How do you see the new social media (e.g. instagram and pinterest) working for your library?

•  What is the most successful social media post your library has come up with?

Facebook in Review

Facebook Content

•  Initial 30 day Campaign to build audience •  Monthly contests •  Supporting conversations with the University •  Integrating Facebook with library workshops

Facebook Insights

“Experiment; If something works, keep it. If not, let it go.” Nancy Dowd

“Social Media: Libraries are posting, but is anyone listening?”    

Copley Library Facebook Page

Twitter

Are you LISTENING?  

“The most important question …is “Are you listening on Twitter?”” “Even if an academic library posts not a single tweet about his or her library, if Twitter is being ignored all together then a golden opportunity to connect with members of the library community is going to waste.”

Steven Bell “Students tweet the darndest things about your library…and why

you need to listen”

 

Twitter

Retweet, Reply, React

How we did it

•  Moved past the conversation

•  Social Media Committee •  Created plan •  Interacted with other

organizations on campus

•  Attended campus-wide events

•  Links on homepage, LibGuides

•  Bookmarks, workshop brochures

•  Student Survey

Social Media Committee

•  Picking the right people •  Creating subcommittees •  Student involvement •  Passwords, scheduling, and resources

Social Media Committee Tools

•  SharePoint •  Dropbox •  Other possible tool: wiki  

Discussion Break

Tweet to #CARL14

•  What problem are you looking to solve?

•  What solution has been the most exciting?

Resources •  Arruda, W. (2013, August 27). Three elements of an effective social media

strategy. Forbes. Retrieved from http://www.forbes.com/sites/williamarruda/2013/08/27/three-elements-of-an-effective-social-media-strategy/

•  Baggett, S. B., & Williams, M. (2012). Student behaviors and opinions regarding the use of social media, mobile technologies, and library research. Virginia Libraries. 58(1), 19-22.

•  Bell, S. (2012). Students tweet the darndest things about your library – and why you need to listen. Reference Services Review. 40(2), 217-220. doi:10.1108/00907321211228264

•  Brenner, J., & Smith, A., (2012, August 5). 72% of online adults are social networking site users. Pew Research Internet Project. Retrieved from http://www.pewinternet.org/2013/08/05/72-of-online-adults-are-social-networking-site-users/

•  Burkhardt, A. (2010). Social media: A guide for college and university libraries. College & Research Libraries News. 71(1), 10-24. Retrieved from http://crln.acrl.org/content/71/1/10.full.pdf+html

More Resources •  Chan, C. (2012). Marketing the academic library with online social network advertising.

Library Management. 33(8/9), 479-489. doi:10.1108/01435121211279849 •  Davis, H. (2013, January 24). Why 2013 is the year you need to get serious about

Tumblr. Forbes. Retrieved from http://www.forbes.com/sites/ciocentral/2013/01/24/why-2013-is-the-year-you-need-to-get-serious-about-tumblr/

•  Del Bosque, D., Lief, S.A., & Skarl, S. (2012). Libraries atwitter: trends in academic library tweeting. Reference Services Review. 40(2), 199-213. doi:10.1108/00907321211228246

•  Dowd, N. (2013). Libraries are posting, but is anyone listening? Library Journal. 138(10), 12.

•  Duggan, M., & Brenner, J., (2013, February 14). The demographics of Social Media Users- 2012. Pew Research Internet Project. Retrieved from http://www.pewinternet.org/2013/02/14/the-demographics-of-social-media-users-2012/

•  Duggan, M., & Smith, A., (2013, December 30). Social Media Update 2013. Pew Research Internet Project. Retrieved from http://www.pewinternet.org/2013/12/30/social-media-update-2013/

More Resources •  Hoffman-Gola, C. (2011). Leveraging internet communication tools and an

audience response system in a credit IL course. In Hollister, C.V., Best practices for credit-bearing information literacy courses. Chicago: Association of College and Research Libraries.

•  Malczewski, B. (2013, May 1). Why social media isn’t working for your library. Retrieved from http://publiclibrariesonline.org/2013/05/why-social-media-isnt-working-for-your-library/

•  Mathews, B. (2011, July 6). Why does my library use social media. The Ubiquitous Librarian. Retrieved from http://chronicle.com/blognetwork/theubiquitouslibrarian/2011/07/06/why-does-my-library-use-social-media/

•  Messner, K. (2012, July). Very Pinteresting! School Library Journal, 24-27. •  Ramsay, M. (2010, October 11). Social media etiquette: A guide and checklist

to the benefits and perils of social marketing. Database marketing & customer strategy management. 17(3/4), 257-261. doi.org/10.1057/dbm.2010.24

End of Resources •  Polger, M.A., & Okamoto, K. (2013). Who’s spinning the library?

Responsibilities of academic librarians who promote. Library Management. 34(3), 236-253. doi:10.1108/01435121311310914

•  Stoeckel, S. & Sinkinson, C. (2013, Summer). Social Media. Tips and Trends Instruction Technology Committee. Retrieved from http://www.ala.org/acrl/sites/ala.org.acrl/files/content/aboutacrl/directoryofleadership/sections/is/iswebsite/projpubs/tipsandtrends/2013summer.pdf

•  Wasike, J. (2013). Social media ethical issues: role of a librarian. Library Hi Tech News. 30(1), 8-16. doi:10.1108/07419051311320922

•  Wilkinson, Z. (2013). Oh, how Pinteresting! An introduction to Pinterest. Library Hi Tech News. 30(1), 1-4. doi:10.1108/07419051311320904

•  Zwilling, M. (2013, August 17). 7 steps to productive business use of social media. Forbes. Retrieved from http://www.forbes.com/sites/martinzwilling/2013/08/17/7-steps-to-productive-business-use-of-social-media/

Contact Information

Alejandra Nann Electronic Resources and Serials Librarian ajsnann@sandiego.edu 619-260-7724

Lorelei Sterling Evening Access Services/Reference Librarian loreleis@sandiego.edu (619) 260-7761  Lisa Burgert Reference Librarian lburgert@sandiego.edu 619-260-4695