how to make money from your popular content - serena appiah

How to

from an interview with Serena Appiah

WWW.BECOMEABLOGGER.COM

Make Money fromyour Popular

Content

Where do I start?


Build a RelationshipThe more you can develop agood connection with a brand,the more likely they’ll be tolisten to your ideas.


Use Google Analytics


Identify your three mostpopular posts. Look at them.Where could a brand fit intoit?

Know your top-performing content

Edit a post to include aspecific product.


Set up product giveaways.

Strategies you can do:

Approach brands aboutbuying advertising space onthat post.

Make a list of companies that you could reach out to.


Gathering your data from your GoogleAnalytics. (Page views, blog traffic, etc)

Identify brands

The more data you can show them, themore convincing your proposal will be.

Send a test message to seeif they’re interested.


Tell the brand that you havea great idea to promote theirproduct and bring them somenew customers.

Send a warm-upmessage

Do this if the brand gives apositive response.


Write a proposal

STAMPAPPROVAL

OF

Start with why you think your readers need this postand why your idea would make a good campaign.


Tips:STAMPAPPROVAL

OF

Start with why you think your readers need this postand why your idea would make a good campaign.Be specific.


Tips:STAMPAPPROVAL

OF

Start with why you think your readers need this postand why your idea would make a good campaign.Be specific.Come up with a unique hashtag to promote thecampaign.


Tips:STAMPAPPROVAL

OF

Start with why you think your readers need this postand why your idea would make a good campaign.Be specific.Come up with a unique hashtag to promote thecampaign. Hit them with statistics.


Tips:STAMPAPPROVAL

OF

Start with why you think your readers need this postand why your idea would make a good campaign.Be specific.Come up with a unique hashtag to promote thecampaign. Hit them with statistics. Give bullet points of what you will provide for them.


Tips:STAMPAPPROVAL

OF

Start with why you think your readers need this postand why your idea would make a good campaign.Be specific.Come up with a unique hashtag to promote thecampaign. Hit them with statistics. Give bullet points of what you will provide for them.Include a timeline to give an indication of when thecampaign will go live and how you’ll structure it.


Tips:STAMPAPPROVAL

OF

Start with why you think your readers need this postand why your idea would make a good campaign.Be specific.Come up with a unique hashtag to promote thecampaign. Hit them with statistics. Give bullet points of what you will provide for them.Include a timeline to give an indication of when thecampaign will go live and how you’ll structure it.Make sure you name a fee.


Tips:STAMPAPPROVAL

OF

Start with why you think your readers need this postand why your idea would make a good campaign.Be specific.Come up with a unique hashtag to promote thecampaign. Hit them with statistics. Give bullet points of what you will provide for them.Include a timeline to give an indication of when thecampaign will go live and how you’ll structure it.Make sure you name a fee.Final tip: offer to get on the phone with the brand to talkabout the campaign.


Tips:STAMPAPPROVAL

OF

Managing the Campaign


Put the word out before you’ve got everythinglocked in with the brand.


Select your influencers.


Send them a document with instructions.Include the guidelines for their post, how much you’ll paythem and when, instructions for submitting links to you, andyour contact details.


Select your influencers.


Be really clear about what you expect from their socialmedia posts.

Send them a document with instructions.Include the guidelines for their post, how much you’ll paythem and when, instructions for submitting links to you, andyour contact details.

Make sure they use the campaign hashtag.They should #ad so that viewers know they’re looking at sponsored content(this is a requirement across social media!).


Final Tips



Make sure it’s very clear what you’redelivering for the brand.Be aware of what their goals are.

Make sure you’re both on the same page.

how to make money from your popular content - serena appiah

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