how to make sure your personal brand doesn't suck
TRANSCRIPT
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Adworkers.com
UWM Ad Club Meeting - March 31, 2015
how to Make sure your personal brand doesn’t suck
Laura Gainor Executive Director United Adworkers
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about laura gainor
Executive Director, United Adworkers Milwaukee’s Premier Advertising Club !Social Media & Digital Marketing Consultant !LinkedIn.com/in/LauraGainor @LauraGainor - @UnitedAdworkers
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about united adworkersPremier advertising club in Milwaukee. !Speaker events, networking opportunities, student mentor program, Milwaukee 99 Awards Show, agency tours and more! !Student membership is FREE! So why not? ADWORKERS.com
2015 membership card designed by Kelsey Barnowsky & David Zimmerman
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Adworkers.com
career experience
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developed branding & launched business
my career today
college & internship opportunities networked to get jobs in cLT
utilized social media to get a job in MKEasked to come to gMR to lead social team
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Launch Your Career. It starts with you and your brand.
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google your name
❖ Employers ARE going to search for your name.
❖ What are the top results?
❖ What pictures or content is included?
❖ Do you have content shared that showcases your expertise?
❖ What should you delete?
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Adworkers.com
build your online presence
personal be aware of
what you post
strong visuals
videosblog
content
professional networking
@useyourname
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where do you start?
❖ What is my brand?
❖ What are my goals?
❖ How can my expertise help others?
❖ How do I want to represent myself?
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brand your channels
❖ Use your name as the username.
❖ If your name is too common, use a middle initial.
❖ Do not use numbers or __.
❖ Use the same photo.
❖ Good quality, non-pixellated.
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know your audience
❖ Who are you trying to engage with?
❖ What is your voice on each specific channel?
❖ How are you engaging with your contacts?
❖ What is the quality of the content you’re sharing? Frequency?
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What is “content”?
❖ Share articles and advice from experts/publications you admire in your field.
❖ Showcase recent projects.
❖ Blog about topics that showcase your thought leadership.
❖ Provide book reviews on Amazon and similar sites.
❖ Post photos.
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constantly grow your network
❖ After you meet someone, connect with them on LinkedIn.
❖ Send a hand-written note.
❖ Follow industry experts on Twitter.
❖ Engage with contacts on a regular basis.
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UWM STUDENT personal branding
successes
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linkedin profile
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twitter profile + content shared
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showing interest in the industry
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participate & engage in opportunities
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how will you differentiate yourself?
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paper resume vs. virtual resume
❖ Go beyond the paper resume.
❖ How can you creatively present your portfolio/resume?
❖ Take advantage of the FREE Adworkers student membership. Ask for advice from professionals.
❖ Showcase your skills and expertise virtually.
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Provide Ideas During the interview
❖ Do your research before going into an interview.
❖ What are some of their current projects they’re working on?
❖ Prepare a virtual resume and include a few idea slides for the company you’re interviewing with.
❖ But DO NOT insult any work.
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application example
‹#›
STRATEGIC SOCIAL IDEATION | RECOMMENDATIONS
August 17, 2013
https://www.slideshare.net/secret/pKoMnStPq0XU7T
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Ready for a challenge?
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#HireMe 7 day Challenge
❖ What if you had 7 days to create a compelling virtual resume/presentation?
❖ We need an #AdworkersBlogger.
❖ You are challenged to submit a creative application, due on Tuesday, April 7, 2015.
❖ How will you differentiate yourself?
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#HireMe 7 day Challenge
❖ Send your submission any way you’d like.
❖ One (1) person will be chosen to be an #AdworkersBlogger.
❖ Remember, it doesn’t have to just be a presentation. Think outside the box.
❖ Good luck!
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thank you!
lauragainor.com - adworkers.com [email protected]
@lauragainor - @Unitedadworkers linkedin.com/in/lauragainor