how to make sure your social is making a splash, beverly jackson, yahoo! - social fresh east 2014
TRANSCRIPT
![Page 1: How to Make Sure Your Social is Making a Splash, Beverly Jackson, Yahoo! - Social Fresh EAST 2014](https://reader038.vdocument.in/reader038/viewer/2022102323/554cde04b4c905cc488b505f/html5/thumbnails/1.jpg)
Own ing Your B rand ’s Conve rsa t i onSoc ia l F resh Eas t 2014P R E S E N T E D B Y B e v e r l y W . J a c k s o n J u l y 1 8 , 2 0 1 4⎪
![Page 2: How to Make Sure Your Social is Making a Splash, Beverly Jackson, Yahoo! - Social Fresh EAST 2014](https://reader038.vdocument.in/reader038/viewer/2022102323/554cde04b4c905cc488b505f/html5/thumbnails/2.jpg)
2 Yahoo Confidential & Proprietary
![Page 3: How to Make Sure Your Social is Making a Splash, Beverly Jackson, Yahoo! - Social Fresh EAST 2014](https://reader038.vdocument.in/reader038/viewer/2022102323/554cde04b4c905cc488b505f/html5/thumbnails/3.jpg)
3 Yahoo Confidential & Proprietary
MISSION
“Making the world’s daily habits inspiring and entertaining”
• MOBILE• SOCIAL• NATIVE• VIDEO
![Page 4: How to Make Sure Your Social is Making a Splash, Beverly Jackson, Yahoo! - Social Fresh EAST 2014](https://reader038.vdocument.in/reader038/viewer/2022102323/554cde04b4c905cc488b505f/html5/thumbnails/4.jpg)
4 Yahoo Confidential & Proprietary
Experiences, Events and Engagement• You all expect more ways to…–EXPLORE–DISCOVER–LAUGH–ENGAGE–UNITE–CREATE
• And WE deliver!
![Page 5: How to Make Sure Your Social is Making a Splash, Beverly Jackson, Yahoo! - Social Fresh EAST 2014](https://reader038.vdocument.in/reader038/viewer/2022102323/554cde04b4c905cc488b505f/html5/thumbnails/5.jpg)
5 Yahoo Confidential & Proprietary
![Page 6: How to Make Sure Your Social is Making a Splash, Beverly Jackson, Yahoo! - Social Fresh EAST 2014](https://reader038.vdocument.in/reader038/viewer/2022102323/554cde04b4c905cc488b505f/html5/thumbnails/6.jpg)
6 Yahoo Confidential & Proprietary
![Page 7: How to Make Sure Your Social is Making a Splash, Beverly Jackson, Yahoo! - Social Fresh EAST 2014](https://reader038.vdocument.in/reader038/viewer/2022102323/554cde04b4c905cc488b505f/html5/thumbnails/7.jpg)
7 Yahoo Confidential & Proprietary
![Page 8: How to Make Sure Your Social is Making a Splash, Beverly Jackson, Yahoo! - Social Fresh EAST 2014](https://reader038.vdocument.in/reader038/viewer/2022102323/554cde04b4c905cc488b505f/html5/thumbnails/8.jpg)
8 Yahoo Confidential & Proprietary
![Page 9: How to Make Sure Your Social is Making a Splash, Beverly Jackson, Yahoo! - Social Fresh EAST 2014](https://reader038.vdocument.in/reader038/viewer/2022102323/554cde04b4c905cc488b505f/html5/thumbnails/9.jpg)
9 Yahoo Confidential & Proprietary
![Page 10: How to Make Sure Your Social is Making a Splash, Beverly Jackson, Yahoo! - Social Fresh EAST 2014](https://reader038.vdocument.in/reader038/viewer/2022102323/554cde04b4c905cc488b505f/html5/thumbnails/10.jpg)
10 Yahoo Confidential & Proprietary
![Page 11: How to Make Sure Your Social is Making a Splash, Beverly Jackson, Yahoo! - Social Fresh EAST 2014](https://reader038.vdocument.in/reader038/viewer/2022102323/554cde04b4c905cc488b505f/html5/thumbnails/11.jpg)
11 Yahoo Confidential & Proprietary
![Page 12: How to Make Sure Your Social is Making a Splash, Beverly Jackson, Yahoo! - Social Fresh EAST 2014](https://reader038.vdocument.in/reader038/viewer/2022102323/554cde04b4c905cc488b505f/html5/thumbnails/12.jpg)
12 Yahoo Confidential & Proprietary
![Page 13: How to Make Sure Your Social is Making a Splash, Beverly Jackson, Yahoo! - Social Fresh EAST 2014](https://reader038.vdocument.in/reader038/viewer/2022102323/554cde04b4c905cc488b505f/html5/thumbnails/13.jpg)
13 Yahoo Confidential & Proprietary
![Page 14: How to Make Sure Your Social is Making a Splash, Beverly Jackson, Yahoo! - Social Fresh EAST 2014](https://reader038.vdocument.in/reader038/viewer/2022102323/554cde04b4c905cc488b505f/html5/thumbnails/14.jpg)
14 Yahoo Confidential & Proprietary
![Page 15: How to Make Sure Your Social is Making a Splash, Beverly Jackson, Yahoo! - Social Fresh EAST 2014](https://reader038.vdocument.in/reader038/viewer/2022102323/554cde04b4c905cc488b505f/html5/thumbnails/15.jpg)
15 Yahoo Confidential & Proprietary
![Page 16: How to Make Sure Your Social is Making a Splash, Beverly Jackson, Yahoo! - Social Fresh EAST 2014](https://reader038.vdocument.in/reader038/viewer/2022102323/554cde04b4c905cc488b505f/html5/thumbnails/16.jpg)
16 Yahoo Confidential & Proprietary
![Page 17: How to Make Sure Your Social is Making a Splash, Beverly Jackson, Yahoo! - Social Fresh EAST 2014](https://reader038.vdocument.in/reader038/viewer/2022102323/554cde04b4c905cc488b505f/html5/thumbnails/17.jpg)
17 Yahoo Confidential & Proprietary
![Page 18: How to Make Sure Your Social is Making a Splash, Beverly Jackson, Yahoo! - Social Fresh EAST 2014](https://reader038.vdocument.in/reader038/viewer/2022102323/554cde04b4c905cc488b505f/html5/thumbnails/18.jpg)
18 Yahoo Confidential & Proprietary
![Page 19: How to Make Sure Your Social is Making a Splash, Beverly Jackson, Yahoo! - Social Fresh EAST 2014](https://reader038.vdocument.in/reader038/viewer/2022102323/554cde04b4c905cc488b505f/html5/thumbnails/19.jpg)
19 Yahoo Confidential & Proprietary
![Page 20: How to Make Sure Your Social is Making a Splash, Beverly Jackson, Yahoo! - Social Fresh EAST 2014](https://reader038.vdocument.in/reader038/viewer/2022102323/554cde04b4c905cc488b505f/html5/thumbnails/20.jpg)
20 Yahoo Confidential & Proprietary
![Page 21: How to Make Sure Your Social is Making a Splash, Beverly Jackson, Yahoo! - Social Fresh EAST 2014](https://reader038.vdocument.in/reader038/viewer/2022102323/554cde04b4c905cc488b505f/html5/thumbnails/21.jpg)
21 Yahoo Confidential & Proprietary
![Page 22: How to Make Sure Your Social is Making a Splash, Beverly Jackson, Yahoo! - Social Fresh EAST 2014](https://reader038.vdocument.in/reader038/viewer/2022102323/554cde04b4c905cc488b505f/html5/thumbnails/22.jpg)
22 Yahoo Confidential & Proprietary
![Page 23: How to Make Sure Your Social is Making a Splash, Beverly Jackson, Yahoo! - Social Fresh EAST 2014](https://reader038.vdocument.in/reader038/viewer/2022102323/554cde04b4c905cc488b505f/html5/thumbnails/23.jpg)
23 Yahoo Confidential & Proprietary
![Page 24: How to Make Sure Your Social is Making a Splash, Beverly Jackson, Yahoo! - Social Fresh EAST 2014](https://reader038.vdocument.in/reader038/viewer/2022102323/554cde04b4c905cc488b505f/html5/thumbnails/24.jpg)
24 Yahoo Confidential & Proprietary
![Page 25: How to Make Sure Your Social is Making a Splash, Beverly Jackson, Yahoo! - Social Fresh EAST 2014](https://reader038.vdocument.in/reader038/viewer/2022102323/554cde04b4c905cc488b505f/html5/thumbnails/25.jpg)
25 Yahoo Confidential & Proprietary
![Page 26: How to Make Sure Your Social is Making a Splash, Beverly Jackson, Yahoo! - Social Fresh EAST 2014](https://reader038.vdocument.in/reader038/viewer/2022102323/554cde04b4c905cc488b505f/html5/thumbnails/26.jpg)
26 Yahoo Confidential & Proprietary
![Page 27: How to Make Sure Your Social is Making a Splash, Beverly Jackson, Yahoo! - Social Fresh EAST 2014](https://reader038.vdocument.in/reader038/viewer/2022102323/554cde04b4c905cc488b505f/html5/thumbnails/27.jpg)
27 Yahoo Confidential & Proprietary
![Page 28: How to Make Sure Your Social is Making a Splash, Beverly Jackson, Yahoo! - Social Fresh EAST 2014](https://reader038.vdocument.in/reader038/viewer/2022102323/554cde04b4c905cc488b505f/html5/thumbnails/28.jpg)
28 Yahoo Confidential & Proprietary
![Page 29: How to Make Sure Your Social is Making a Splash, Beverly Jackson, Yahoo! - Social Fresh EAST 2014](https://reader038.vdocument.in/reader038/viewer/2022102323/554cde04b4c905cc488b505f/html5/thumbnails/29.jpg)
29 Yahoo Confidential & Proprietary
![Page 30: How to Make Sure Your Social is Making a Splash, Beverly Jackson, Yahoo! - Social Fresh EAST 2014](https://reader038.vdocument.in/reader038/viewer/2022102323/554cde04b4c905cc488b505f/html5/thumbnails/30.jpg)
30 Yahoo Confidential & Proprietary
![Page 31: How to Make Sure Your Social is Making a Splash, Beverly Jackson, Yahoo! - Social Fresh EAST 2014](https://reader038.vdocument.in/reader038/viewer/2022102323/554cde04b4c905cc488b505f/html5/thumbnails/31.jpg)
31 Yahoo Confidential & Proprietary
![Page 32: How to Make Sure Your Social is Making a Splash, Beverly Jackson, Yahoo! - Social Fresh EAST 2014](https://reader038.vdocument.in/reader038/viewer/2022102323/554cde04b4c905cc488b505f/html5/thumbnails/32.jpg)
32 Yahoo Confidential & Proprietary
![Page 33: How to Make Sure Your Social is Making a Splash, Beverly Jackson, Yahoo! - Social Fresh EAST 2014](https://reader038.vdocument.in/reader038/viewer/2022102323/554cde04b4c905cc488b505f/html5/thumbnails/33.jpg)
33 Yahoo Confidential & Proprietary
![Page 34: How to Make Sure Your Social is Making a Splash, Beverly Jackson, Yahoo! - Social Fresh EAST 2014](https://reader038.vdocument.in/reader038/viewer/2022102323/554cde04b4c905cc488b505f/html5/thumbnails/34.jpg)
34 Yahoo Confidential & Proprietary
![Page 35: How to Make Sure Your Social is Making a Splash, Beverly Jackson, Yahoo! - Social Fresh EAST 2014](https://reader038.vdocument.in/reader038/viewer/2022102323/554cde04b4c905cc488b505f/html5/thumbnails/35.jpg)
35 Yahoo Confidential & Proprietary
![Page 36: How to Make Sure Your Social is Making a Splash, Beverly Jackson, Yahoo! - Social Fresh EAST 2014](https://reader038.vdocument.in/reader038/viewer/2022102323/554cde04b4c905cc488b505f/html5/thumbnails/36.jpg)
36 Yahoo Confidential & Proprietary
![Page 37: How to Make Sure Your Social is Making a Splash, Beverly Jackson, Yahoo! - Social Fresh EAST 2014](https://reader038.vdocument.in/reader038/viewer/2022102323/554cde04b4c905cc488b505f/html5/thumbnails/37.jpg)
37 Yahoo Confidential & Proprietary
![Page 38: How to Make Sure Your Social is Making a Splash, Beverly Jackson, Yahoo! - Social Fresh EAST 2014](https://reader038.vdocument.in/reader038/viewer/2022102323/554cde04b4c905cc488b505f/html5/thumbnails/38.jpg)
38 Yahoo Confidential & Proprietary
![Page 39: How to Make Sure Your Social is Making a Splash, Beverly Jackson, Yahoo! - Social Fresh EAST 2014](https://reader038.vdocument.in/reader038/viewer/2022102323/554cde04b4c905cc488b505f/html5/thumbnails/39.jpg)
39 Yahoo Confidential & Proprietary
![Page 40: How to Make Sure Your Social is Making a Splash, Beverly Jackson, Yahoo! - Social Fresh EAST 2014](https://reader038.vdocument.in/reader038/viewer/2022102323/554cde04b4c905cc488b505f/html5/thumbnails/40.jpg)
40 Yahoo Confidential & Proprietary
![Page 41: How to Make Sure Your Social is Making a Splash, Beverly Jackson, Yahoo! - Social Fresh EAST 2014](https://reader038.vdocument.in/reader038/viewer/2022102323/554cde04b4c905cc488b505f/html5/thumbnails/41.jpg)
41 Yahoo Confidential & Proprietary
![Page 42: How to Make Sure Your Social is Making a Splash, Beverly Jackson, Yahoo! - Social Fresh EAST 2014](https://reader038.vdocument.in/reader038/viewer/2022102323/554cde04b4c905cc488b505f/html5/thumbnails/42.jpg)
42 Yahoo Confidential & Proprietary
![Page 43: How to Make Sure Your Social is Making a Splash, Beverly Jackson, Yahoo! - Social Fresh EAST 2014](https://reader038.vdocument.in/reader038/viewer/2022102323/554cde04b4c905cc488b505f/html5/thumbnails/43.jpg)
43 Yahoo Confidential & Proprietary
![Page 44: How to Make Sure Your Social is Making a Splash, Beverly Jackson, Yahoo! - Social Fresh EAST 2014](https://reader038.vdocument.in/reader038/viewer/2022102323/554cde04b4c905cc488b505f/html5/thumbnails/44.jpg)
44 Yahoo Confidential & Proprietary
![Page 45: How to Make Sure Your Social is Making a Splash, Beverly Jackson, Yahoo! - Social Fresh EAST 2014](https://reader038.vdocument.in/reader038/viewer/2022102323/554cde04b4c905cc488b505f/html5/thumbnails/45.jpg)
45 Yahoo Confidential & Proprietary
![Page 46: How to Make Sure Your Social is Making a Splash, Beverly Jackson, Yahoo! - Social Fresh EAST 2014](https://reader038.vdocument.in/reader038/viewer/2022102323/554cde04b4c905cc488b505f/html5/thumbnails/46.jpg)
46 Yahoo Confidential & Proprietary
![Page 47: How to Make Sure Your Social is Making a Splash, Beverly Jackson, Yahoo! - Social Fresh EAST 2014](https://reader038.vdocument.in/reader038/viewer/2022102323/554cde04b4c905cc488b505f/html5/thumbnails/47.jpg)
47 Yahoo Confidential & Proprietary
![Page 48: How to Make Sure Your Social is Making a Splash, Beverly Jackson, Yahoo! - Social Fresh EAST 2014](https://reader038.vdocument.in/reader038/viewer/2022102323/554cde04b4c905cc488b505f/html5/thumbnails/48.jpg)
48 Yahoo Confidential & Proprietary
![Page 49: How to Make Sure Your Social is Making a Splash, Beverly Jackson, Yahoo! - Social Fresh EAST 2014](https://reader038.vdocument.in/reader038/viewer/2022102323/554cde04b4c905cc488b505f/html5/thumbnails/49.jpg)
CES – Make Some Noise
49 Yahoo Confidential & Proprietary
• Yahoo trended on Twitter in 3 countries on Tuesday – Including 24 hours in San Francisco
• Marissa Mayer and Katie Couric trended on Twitter in New York
• The much-anticipated launch of Yahoo News Digest trended on Twitter in San Francisco
![Page 50: How to Make Sure Your Social is Making a Splash, Beverly Jackson, Yahoo! - Social Fresh EAST 2014](https://reader038.vdocument.in/reader038/viewer/2022102323/554cde04b4c905cc488b505f/html5/thumbnails/50.jpg)
CES: Key Conversation Topics
50 Yahoo Confidential & Proprietary
• Product announcements were the strongest driver of conversations, generating 56% of total mentions– Aviate was the most-discussed announcement– The tech community responded well to the launch of Yahoo News Digest; tech bloggers
shared commentary around how Yahoo is seeking to reinvent how users consume news
![Page 51: How to Make Sure Your Social is Making a Splash, Beverly Jackson, Yahoo! - Social Fresh EAST 2014](https://reader038.vdocument.in/reader038/viewer/2022102323/554cde04b4c905cc488b505f/html5/thumbnails/51.jpg)
51 Yahoo Confidential & Proprietary
SXSW: Controlling the Noise
Comedy
Food
Partners
Kathy Savitt
Tech
Screen
Sports
HONY
Music
Brazos Hall
Products
Flickr
Yahoo SXSW
0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000
![Page 52: How to Make Sure Your Social is Making a Splash, Beverly Jackson, Yahoo! - Social Fresh EAST 2014](https://reader038.vdocument.in/reader038/viewer/2022102323/554cde04b4c905cc488b505f/html5/thumbnails/52.jpg)
• “Meanwhile, Yahoo is offering attendees help
with making their Cannes stay just a bit easier.
For VIPs, Yahoo is offering the so called “Yahoo
Purple Service,” which is a concierge service that
gives the lucky few amenities such as local
transportation, someone to run errands and make
last-minute dinner reservations and even delivery of
forgotten essentials such as phone chargers.
But Yahoo didn’t forget the non-VIPers. Its providing
plenty of Yahoo-branded Pedicabs that can help
attendees trek up and down la Croisette.”
Source: WSJ, CMO Today 6/1/6/14
52 Yahoo Confidential & Proprietary
Cannes: Breaking Through The Clutter
![Page 53: How to Make Sure Your Social is Making a Splash, Beverly Jackson, Yahoo! - Social Fresh EAST 2014](https://reader038.vdocument.in/reader038/viewer/2022102323/554cde04b4c905cc488b505f/html5/thumbnails/53.jpg)
53 Yahoo Confidential & Proprietary
From CES to Cannes • Product Launches
– Digital Magazines, Yahoo News Digest, Aviate, Unified and Native Advertising
• Event Activation– VIP Concierge Service, Tech Mix, comedy shows, concerts
• Thought Leadership Keynotes– CES, SXSW, Internet Week, Digital NewFronts, WHCD
• Client Meetings and Presentations– More than 1,200 client/partner meetings
• Influencer Marketing– A-list celebrities, global tastemakers and influencers
![Page 54: How to Make Sure Your Social is Making a Splash, Beverly Jackson, Yahoo! - Social Fresh EAST 2014](https://reader038.vdocument.in/reader038/viewer/2022102323/554cde04b4c905cc488b505f/html5/thumbnails/54.jpg)