how to make the switch to conversation-driven sales
TRANSCRIPT
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How to Make the Switch to Conversation-Driven Sales
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The sales landscape has shifted.
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With the rise of real-time messaging and the on-demand economy…
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With the rise of real-time messaging and the on-demand economy…
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Buyers have come to expect a new type of experience — one where conversations happen on their terms (not yours).
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But you can’t provide that type of experience using the old approach to sales & marketing.
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Just look at today’s benchmark conversion rates for B2B sales:
Lead-to-Opportunity
13% (avg. time to conversion: 84 days)
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Just look at today’s benchmark conversion rates for B2B sales:
Lead-to-Opportunity
13% (avg. time to conversion: 84 days)
Opportunity-to-Deal
6% (avg. time to conversion: 18 days)
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So, how do we turn it around? How do we adapt?
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It’s the process of having real-time, one-to-one conversations in order to capture, qualify, and connect with your best leads.
QUALIFYCAPTURE CONNECT
?
Visitor Lead Opportunity Customer
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This same conversation-driven approach can be applied to Sales. Here’s how it works…
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Conversation-Driven Inbound Sales
3 Steps for Adopting
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STEP 1Replace lead forms with conversations.
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STEP 1Replace lead forms with conversations.
STEP 2Target your website’s
high-intent pages.
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STEP 1Replace lead forms with conversations.
STEP 2 STEP 3Target your website’s
high-intent pages. Schedule demos 24/7.
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3 Steps for Adopting
Conversation-Driven Outbound & Account-Based Sales
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STEP 1Set up personalized welcome messages for target accounts.
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STEP 1Set up personalized welcome messages for target accounts.
STEP 2Connect outbound email to real-time messaging.
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STEP 1Set up personalized welcome messages for target accounts.
STEP 2 STEP 3Connect outbound email to real-time messaging.
Get alerts whenever prospects visit your site or open email.
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Want to learn more about conversation-driven sales?
Click here to read our in-depth post.
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See why thousands of businesses are using Drift to generate CQLs and close deals faster.