MAKE

YOUR

BUSINES

S

TRUSTW

ORTHY!

MAKE

YOUR

BUSINES

S

TRUSTW

ORTHY!

ENTREPRENEURSHIP

101ENTREPRENEURSHIP

101

Today, most of the consumers have been cynical about businesses, marketing, and

media. They feel like everything about these industries have been deceitful and

false.

To make a connection to them, the first thing you have to do is to gain these trust builders to make your business set-up more professional, credible,

and, well, trustworthy.

Would you trust a doctor who’s not knowledgeable in the medical field?

The same goes in the business industry. You won’t buy from a salesman who seems

incompetent and not knowledgeable enough about his offerings. That would definitely sound

like a fraud.

EXPERTISE

So, you need…

EXPERTISE

And…

COMPETENCECOMPETENCE

Whether we like it or not, we all have this gut feeling that tells us whom we should or

should not trust, not only with the people we approach but also in businesses to buy from.

So, you must know how to build good rapport with your consumers.

COMPATIBILITY

This is why you need…

COMPATIBILITY

As much as we want to make our products perfect and flawless, it’s just

way too impossible.

Buyers do appreciate when sellers tell them honestly what the product can’t do. They also like it

when a seller tells them what product would suit them even if it means losing a sale.

Take for an example, a medical representative and a doctor.

The med rep should truthfully inform the doctor about the side effects of the medicine he/she is selling or

else lives will be put at risk.

CUSTOMER ORIENTATION

You also need...

CANDOR ANDCANDOR ANDCUSTOMER

ORIENTATION