how to manage your data growth smarter with data … · the first step is to develop data literacy...

© IDC An IDC InfoBrief, Sponsored byIDC #EUR145728119 1

An IDC InfoBrief, Sponsored by

IDC #EUR145728119

AuthorArchana Venkatraman

January 2020

HOW TO MANAGE YOUR DATA GROWTH SMARTER WITH DATA LITERACY


IN THIS INFOBRIEF, YOU WILL LEARN …

How unprecedented data growth represents a new

frontier requiring an urgent need for data literacy

Why data literacy is imperative to get the value

out of your storage and data

How data literacy helps organizations to

understand the value of data location optimization to yield cost savings and

boost data value

About the wide-reaching benefits of data literacy

and the steps to become a data-driven organization

1 2 3 4


WORLD DIGITALIZATION FUELS RAPID DATA GROWTH

IDC predicts an unprecedented onslaught of data and applications …

At the same time, the pressure to become data-ready has never been higher. Enterprises now see themselves as information companies first.2016

16ZB

201833ZB

2023

2025175ZB

Source: IDC FutureScape 2019, IDC Datasphere 2018

500 million new logical applications will be created — the same number created in the past 40 years. These applications will generate vast amounts of structured, semi-structured, and unstructured data.

A data-driven approach has yielded better return on our TV advertising investment.

Data is the only thing we produce.

CTO, price comparison website

SVP of technology, entertainment production label

In EMEA alone, data is estimated to grow fivefold to reach 48.3ZB


DATA EXPLOSION PUTS PRESSURE ON STORAGE COSTS

The cost to store and transmit data has

always been a concern, but in this era of explosive data growth

and pressure to become data driven, it has taken on increased importance.

Source: IDC European Multicloud Survey, 2019

We are able to assign only 4% of IT budgets to innovation today.Global bank CIO

reducing costs was a top storage-related priority

are under pressure to better manage budgetary constraints

As data grows, spending on storage and backup grows exponentially.

For 40%4 out of 10

Proportion of IT Budget Spent on Backup and Replication Growing

TODAY8%

21%69%

2%16%

81%

IN 12 MONTHS

10%–24% 5%–9% Less than 5%

© IDC An IDC InfoBrief, Sponsored byIDC #EUR145728119 5Source: IDC European Multicloud Survey, 2019

IT COST MITIGATION AND SMARTER DATA MANAGEMENT STARTS WITH DATA LITERACY

Limited visibility and literacy around data classification

PROBLEMS Poor data literacy has a costly impact

$6 in every $10

is spent on storing copy data.

of organizations spent most of their IT capacity on secondary data use cases such as backup, DR, and archiving.

ENTERPRISES RESORT TO TACTICAL APPROACH

Cold data Warm data Hot data

60%

10%

30%

• Copying, storing, archiving, and backing up both hot and cold data in the SAME WAY

• Lengthens time for backup and recovery

• Inhibits organization’s ability to derive value from data

• Results in cost inefficiency

More than a third

Lack of data literacy and use of stopgap tactical response to data management challenges lead to ...

poor performance, speed, and reliability of critical data, long, inconsistent backup and recovery, and cost inefficiency — all of which inhibits an organization’s ability to derive value from data

The first step is to develop data literacy — improving an organization’s competencies to manage and capitalize on data. Data literacy will help businesses better understand data types and access patterns, and place them strategically in the right storage infrastructure. It will illustrate the urgency and value of intelligent data management as a critical first step to becoming a data-driven enterprise.


JOURNEY TO IMPROVED DATA MANAGEMENT STARTS WITH DATA LITERACY

11%

89%

Data thrivers

Data resisters, survivors, responders

Only 11% of organizations are “DATA THRIVERS,” according to IDC research

“Where to start?” is the single most important decision to make in the data management journey, but most organizations are tactical — resulting in spiralling storage costs.

The first step is to develop data literacy — improving an organization’s competencies to manage and capitalize on data. Data literacy will help businesses better understand data types and access patterns, and place them strategically in the right infrastructure. It will illustrate the urgency for intelligent data management as the bedrock of any data-related investments.

TO BOOST DATA LITERACY:

Develop a culture to treat data as a valuable asset

Start with visibility — take a proactive data-first approach before investing in storage, cloud, or data management solutions, rather than being tactical, reactive, or ad hoc

Invest to train all employees in data literacy

Build a world-class technical foundation for data management


INSUFFICIENT ATTENTION TO DATA LITERACY COMES AT A PRICE

Source: Data Literacy: A Foundation for Succeeding in a Data-Driven World (IDC #US44930119)

Addition of more storage or migration to cloud archives without due diligence

Strategic data is hidden in archive

Primary storage is clogged with cold data

Expensive primary storage is not utilized

IT limits company productivity

Lost analytics

Cost of treating hot and cold data the same

Lack of access to the right information

Risk to security and compliance

Lost data-related opportunities

Long-term impact in organizational progress in AI, ML, and DL

of individuals have a strong understanding of data generated outside their immediate team

their data analysis does not have a strong influence on their decision making

PROBLEMS BIGGER PROBLEMS BIGGEST PROBLEMS

Time spent to prepare search and manage data80% Only 45%Half admit

Time spent to analyze data20%

Poor data management limits company productivity


BECOME DATA LITERATE WITH INTELLIGENT DATA MANAGEMENT AND DATA LOCATION OPTIMIZATION

Adopt intelligent data management and automated data tiering to place the right data on the right infrastructure

Concern for data location optimization is growing

LEGACY DATA MANAGEMENT INTELLIGENT DATA MANAGEMENT

Legacy data management tools don’t work. Time to evaluate new data management technologies.

2018 2019

30%

45%DATA

Hot Cold

Efficient

HIGH PERFORMANCESTORAGE

CHEAPERSTORAGE

90% of organizations relying on legacy data management find it unreliable and costly

Slow, difficult,expensive

DATA EXTRACTION

Hot

& C

old

DATA


OBJECT STORAGE DATA OPTIMIZATION BRINGS IMPORTANT BENEFITS

IDC European Multicloud Survey 2019; IDC Worldwide File- and Object-Based Storage Forecast, 2018–2022

OBJECT STORAGE INVESTMENT CONSIDERATIONS

70%

70%

59%

54%

48%

33%

20%

Multicloud capabilities

Rich portfolio (HW, SW, services)

Ability to support production workloads

Data access and support for file access protocols

Automated information life-cycle management (ILM)

Ability to eliminate NAS complexities

Data tiering to public cloud storage

The proliferation of next-generation workloads and data, especially unstructured data, requires organizations to look at more agile, cost-efficient, and scalable storage solutions for their data needs.

IDC forecasts scale-out object solutions to grow at 9% CAGR to 2022.

Enterprises today view object storage as a strategic investment rather than just a cheap-and-deep archiving option. They want to leverage modern object capabilities such as highly distributed architectures, global namespace for unified data management, and data services (such as erasure coding).

Using synergistic technologies that enable enterprises to move cold data to modern object platforms without heavyweight tools or proprietary agents can unleash many use cases such as:

Cloud applications leveraging object data natively

Data access in any format (including files)

A cost-efficient DR in the cloud option

Data footprint analytics across multistorage platforms

Assurance of instant data access at scale if inactive data turns active due to new use cases


MODERN ANALYTICS-DRIVEN DATA MANAGEMENT TOOLS HELP ACHIEVE DATA OPTIMIZATION

Getting the data location game right is critical but tricky without the right tools and strategies.

Data variety and silos mean it is impossible for humans to optimize data location for cost, availability, and reliability.

Data optimization using analytics and machine learning — to assess metadata, analyze access frequency, assign data value, and move it to the right tier — is necessary.

Organizations wanting to do more with less are optimizing data location for cost, availability, and reliability, using modern solutions for data costing, value assessment, and then automating the migration of data.

IDC data shows that data location optimization is the fastest-growing segment of the data services for hybrid cloud market. Intelligent placement of data accounts for about a third of the data location optimization services market, with data costing and value assessment accounting for two-thirds.


TAKE THE LEAD IN DEVELOPING THE RIGHT FOUNDATION TO BE DATA DRIVEN

BEYOND THAT, ASSESS WHETHER:

WHEN INVESTING, EVALUATE WHETHER THE PLATFORM:

Data Location Optimization and Intelligent Tiering Are Key to Success

Ushers in a modern approach to managing cold data without interfering with hot data platforms and access processes

Aligns with the company’s unified multicloud data management strategies

Mitigates risks in cloud adoption

Saves cost and optimizes primary storage

Delivers flexibility and speed of data access across any platform in the format a user chooses; today’s cold data can be tomorrow’s hot data, and tiering data to a cheaper storage alternative shouldn’t equate to never being able to access that data

Facilitates automation and a policy-driven, scalable approach to data management

Integrates with existing and preferable storage and cloud infrastructures

Maintains existing policies, workflows, and security parameters

It leverages emerging technologies such as AI and ML to provide recommendations for data placements and data management decisions

It has the hallmarks of a modern platform — software-defined, lightweight, engaging interface, integration with popular technologies, scalable, and reliable

It helps better understand data, access, and growth to improve capacity and performance planning, thereby helping to deliver a better data experience


KEY TAKEAWAYS

The zettabyte era and the pressure to capitalize on data represent a new frontier for enterprises. Linear thinking of growing storage capacity and taking an ad hoc tactical approach to data management will not suffice.

Take action now and recalibrate the traditional approach to data management.

When modernizing data management, remember three key things:

Focus less on finding alternatives to store data better/faster and focus more on finding intelligent alternatives to data management.

Use modern, next-generation cloud data management technologies that are lightweight and non-intrusive, and that demonstrate powerful return on investment.

Aim to deliver continuous insights as a service to business and achieve speed of intelligence for a competitive edge.

Take a data-centric view to IT investment and invest in proactive data management to deliver on data-focused mandates for the company.

Start with enterprisewide data literacy initiatives and progress to proactive data management. This can help to develop a foundation to become a data-driven enterprise. Without data literacy and intelligent data management, organizations risk the consequences of lost data-related opportunities.


KOMPRISE — RETHINKING DATA MANAGEMENT

Komprise Intelligent Data Management Puts Organizations in Control of Their Data

Unlock the full potential of an organization’s data

DYNAMIC DATA ANALYTICS: provides insights into what data is where and what is being accessed by whom

TRANSPARENT MOVE TECHNOLOGY: moves data with zero interference to apps, users, or hot data

DIRECT DATA ACCESS: gives organizations complete control over their data throughout its life cycle

BENEFITS

• Better understand your data to improve its management strategy

• Reduce costs: use cloud and low-cost alternatives for cold data

• Optimize storage: the right data is stored in the right location

• Achieve better overall performance: data is there when it’s needed

• Become data driven with access to the right data instantly


International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,100 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For 50 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world’s leading technology media, research, and events company.

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