how to market and sell your expertise to a company by heinihm

HEINI HULT-MIEKKAVAARA CAREER SERVICES ACADEMIC ARCHITECTS AND ENGINEERS IN FINLAND – TEK

HOW TO MARKET AND SELL YOUR EXPERTISE TO A COMPANY

TAMPERE UNIVERSITY OF TECHNOLOGY 9.12.2014

ON THE AGENDA

How to market and sell my expertise to a company_TUT/TEK_Heini Hult-Miekkavaara_2014-12-09

LET’S GET PHILOSOPHICAL: •  REALISE YOUR COMPETENCE •  REALISE YOUR CAREER DREAMS •  REALISE WHAT EMPLOYERS NEED

LET’S GET PRACTICAL: •  HOW TO WRITE A CV AND COVER

LETTER •  HOW TO LEAVE DIGITAL FOOTPRINTS

ON THE AGENDA

GETTING PHILOSOFICAL – YOU NEED TO KNOW WHAT YOU’RE SELLING

FOCUS YOUR PROFESSIONAL PROFILE!

1. REALISE YOUR

COMPETENCE

2. REALISE YOUR DREAMS

3. REALISE THE NEEDS OF EMPLOYERS


REALISING YOUR COMPETENCE

•  WHAT HAVE I DONE (WORK/STUDIES/HOBBIES)?

•  HOW HAVE I DONE THINGS? •  WHERE HAVE I DONE THINGS? •  WHAT HAVE I ACHIEVED?

à  TAKE A CONCRETE TASK/PROJECT AND GO THROUGH IT IN DETAIL

à REPEAT AS MANY TIMES AS NEEDED


REALISING YOUR COMPETENCE

•  WHAT DO I THINK I’M GOOD AT? •  WHAT DO OTHERS THINK I’M GOOD AT? •  WHAT IS EASY FOR ME? •  ASK FOR FEEDBACK!


REALISING YOUR DREAMS


SIMPLE QUESTIONS TO ASK YOURSELF

3 How to market and sell my expertise to a company_TUT/TEK_Heini Hult-Miekkavaara_2014-12-09

1. WHAT GIVES ME THE KICKS?


2. IS THERE SOMETHING IN COMMON WITH THE THINGS THAT GIVE ME THE KICKS?


3. HOW DO I WANT TO CHANGE THE WORLD?


REALISING THE NEEDS OF EMPLOYERS



1.  WHAT IS THE COMPANY SAYING ABOUT ITSELF?

2.  WHAT ARE PEOPLE/MEDIA SAYING ABOUT THE COMPANY?

3.  WHAT IS HAPPENING IN THE WORLD THAT WILL AFFECT THE COMPANY?

REALISING THE NEEDS OF EMPLOYERS

INFORMATIONAL INTERVIEWS – USE YOUR NETWORKS


T H E P O W E R O F W E A K L I N K S


HOW CAN SOMEONE ELSE BENEFIT FROM MY COMPETENCE?


GETTING PRACTICAL – MY MARKETING TOOLS


WHY DO I NEED A CV (AND A LINKEDIN PROFILE)?

1. THE BACKBONE OF MY PROFESSIONAL PROFILE 2. MARKETING LETTERS


LEONARDO DA VINCI HAD THE

WORLD’S FIRST CV IN 1448

LEONARDO’S CORE COMPETENCE: •  THROWING ROCKS •  DESIGNING LIGHTWEIGHT

BRIDGES •  SCULPTURE (DURING

PEACE TIME)

HTTP://THEUNDERCOVERRECRUITER.COM/HISTORY-OF-CV-INFO/



A CV AND COVER LETTER ARE MEANT TO GET YOU TO JOB INTERVIEWS

•  GIVE ENOUGH INFORMATION •  DON’T LEAVE OUT ANYTHING

ESSENTIAL •  BE FOCUSED AND TARGETED

FOCUS

•  WHAT IS THE MOST IMPORTANT THING I WANT TO SAY IN MY CV AND COVER LETTER?

•  WHAT DO I WANT THE

READER TO REMEMBER ABOUT MY CV AND COVER LETTER?


FOCUS!

A GOOD JOB APPLICATION DOES THE THINKING FOR THE READER

•  NEVER ASSUME THE READER KNOWS EXACTLY WHAT YOU MEAN

•  TITLES AND POSITIONS MEAN DIFFERENT THINGS IN DIFFERENT ORGANISATIONS

•  SOMETHING MUNDANE TO YOU CAN BE SOMETHING SPECIAL TO SOMEONE ELSE!


REMEMBER – YOU ARE NOT THERE YET TO ANSWER QUESTIONS OR GIVE MORE INFORMATION


NO PAIN

NO GAIN

- WRITE A PAIN LETTER


WHAT DO I HAVE TO OFFER? WHICH ASSETS DO ACADEMIC RESEARCHERS HAVE?


GOING FROM UNIVERSITY TO A COMPANY

•  Find elements in your research work and university/academic surroundings that resonate with business companies –  project work –  results orientation –  seeking funding/applying for grants –  virtual teams –  global teams and customers


•  Ensure the reader that you can do more than ”just” research; teaching, supervising, managing, leading, product development, projects done in collaboration with companies…

•  How do you interact/communicate with others? Do you eg. negotiate with funders, are you leading a research project or do you supervise others’ work? What sort of ”outside” contacts do you have?



•  Be specific with your achievements so that the employer understands that you get things done and would be a good investment for the company.

•  Help the reader understand what impact your work has on a larger scale, and how it relates to the big picture in your field.

•  Be concrete!



•  Write in a language that even others than fellow researchers understand.



WORK EXPERIENCE IN A NUTSHELL

MY TASKS AND RESPONSIBILITIES CONCRETELY:

•  WHAT I DID •  WHAT I ACHIEVED •  THE BIG PICTURE


THE SCALE OF THINGS!

I WROTE FIVE ARTICLES

I ORGANISED 50 WORKSHOPS

THERE WERE 500 PARTICIPANTS

I WAS IN CHARGE OF A BUDGET OF 50 000

THERE ARE 5 M END USERS


WHAT ABOUT PUBLICATIONS?


HAVE THEM ON A SEPARATE APPENDIX, DON’T CRAM YOUR CV WITH THEM.

1. I KNOW WHAT I CAN DO 2. I KNOW WHAT I WANT TO DO 3. I KNOW HOW TO HELP YOU


THIS WILL IMPRESS ANY EMPLOYER:

THIS WILL BLOW THE ROOF OFF:

I KNOW WHY I’M APPLYING

FOR THIS JOB


AND MOST OF ALL – I KNOW WHAT I WANT TO ACHIEVE


TARGET YOUR JOB SEARCH!


1.  APPLY TO POSITIONS AND COMPANIES THAT REALLY INTEREST YOU

2.  TAILOR YOUR CV AND APPLICATION FOR THE POSITION AND COMPANY

1. THE SPECIFIC POSITION AND TASKS 2. THE ORGANISATION: PRODUCTS, SERVICES, PROCESSES 3. THE BRANCH, ECOSYSTEM à HOW AND WHERE DO I WANT TO MAKE A CHANGE?


WHAT IS IT ABOUT THE EMPLOYER

THAT INTERESTS ME?

AT THIS POINT IN TIME - AND IN THE

FUTURE


MAKE SURE YOUR PROFESSIONAL PROFILE IS FOCUSED AND SHOWS

à IN YOUR CV AND COVER LETTER à ON YOUR DIGITAL FOOTPRINT (IN

SOCIAL MEDIA)


LEAVE DIGITAL FOOTPRINTS



330 000 000 FLIES CAN’T BE WRONG


•  TWITTER •  SLIDESHARE •  STACKOVERFLOW •  RESEARCHGATE •  GITHUB •  SUPERCELL PLAYER COMMUNITY…

WHO DO YOU WANT TO BE ASSOCIATED WITH? WHERE WILL YOU BE FOUND AND YOU WILL FIND OTHERS?

MINGLE WITH THE RIGHT CROWD


RECRUITING IN SOCIAL MEDIA

I KNOW WHAT TO SELL AND HOW TO SELL IT WHEN I KNOW:

1. WHAT I CAN DO

2. WHAT I WANT TO DO

3. WHAT THERE IS A NEED FOR


WWW.TEK.FI/EN/CAREERSERVICES


WWW.TEK.FI/URAPALVELUT WWW.TEEKKARINTYOKIRJA.FI

THANK YOU!

@heinihm

how to market and sell your expertise to a company by heinihm

Career

employers need

leonardos core competence

career dreams

professional profile

linkedin profile

t h e p o w e r o f

im good

marketing tools