how to market to generation m(obile)
TRANSCRIPT
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How to Market to Generation M(obile)
Submitted By: Group 4
Devendra RajputNidhi Verma
Prerna PalTarun Yadav
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Mobile is a Daily Necessity
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For Businessman like me, This habit is an
opportunity
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Mobile is Perfect Platform to reach young Customers
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But.. Response to Mobile Advertisement
Good Bad
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Different in different Markets
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• 90% brands Going for Mobile• With 25% of overall budget• Click through rate of 10 times!!!• Spending of $19Bn by 2011
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•Targeted Ads•Good Future
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Will Customer Accept..
At company level, It will Depend on:• Level of mobile technology and penetration• Regulatory Constraints• Market
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Is that enough ?
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What influences them ?
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Utility
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Personal Attachment
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Privacy concerns
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Consumer Innovativeness
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Social Influence
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Permission - based marketing
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Attitudes towards Mobile Communications
Versus
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But why not these influencers ??
Mobile plans
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But what about its implications for Marketers ??
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Value ??
Permission to send adsMe Company
What do customers get in exchange ?????
1.
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2. Permission and Privacy
3.
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Give me functionality
4.
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