how to market your event online with youtube
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HowToMarketYour
EventOnlineWith
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TableofContents
Introduc=on………………………………3
AddingVideoToYouTube………….4
YouTubeVideoManager……………5
EmbedonYourWebsite……………6
SharingYourVideo……………………7
Comments&Likes…………………….8
TrackingYourImpact…………………9
Adver=singYourVideo………………11
Conclusion…………………………………16
OnlineMarke=ngWithYouTube 2
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Introduc=on
HowToMarketYourEventOnlineWithYouTube 3
YouTubeis#1serviceforvideoontheinternet.Itboastsmorethan1billionuniqueuserseverysinglemonth.This
guidewillcover
- AddingvideotoYouTube
- Managingyourvideos
- Howtoembedonyourwebsite- Trackingyourimpactand
- Howtoadver=seonYouTube
EventCommercialsistheeasiestwaytodo
onlinemarke=ngwithvideobyautoma=callyaddingyour
onlinecommercialtoourYouTubeChannel.Thissimplifies
theprocesstoshareandembedonyourexis=ngwebsite
andtosharetoanumberofotherserviceslikeFacebook,
Twier&LinkedIn.
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AddingVideoToYouTube
ToaddvideotoyourYouTubepage
• LogintoyourYouTubeaccount• Choosethe"Upload"buon
– Thisbuonislocatedinthetopmiddleofthescreennexttothesearchbar
• Selectthevideofileyouwanttoupload – Onceselected,thefilewillbegintoupload
• Adddetailsaboutyourvideo4HowToMarketYourEventOnlineWithYouTube
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YouTubeVideoManager
5
TheVideoManagerpagewillallowyoutotrackand
manageyouruploadedvideos.Twothingsyoushould
alwaysdoare
- Addtagstoyourvideoand
- Selectacategoryforyourvideo
Doingthesetwothingswillimproveyourmarke=ngefforts
byexposingyourvideotoalarger,targetedaudience.
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EmbedOnYourWebsite
• YouTubemakesiteasytoembedyourvideoonyouronwebsiteorblog – Clickthe"Share"linkbelowthevideoand – Choosethe"Embed"op=on – Chooseyourpreferredvideodimensions – Copythecode – Pastethiscodeintoyourwebsite'sHTML
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SharingYourVideo
• AnaddedbenefitofuploadingyourvideotoYouTubeisthatitallowsfor
fastsharingto – Facebook,Twier,LinkedIn,Google+,Tumblr,Pinterest,Blogger,StumbleUpon,MySpaceandReddit
• Toshareyourvideotoanyofthesesocialnetworks – ClicktheSharelinkbelowthevideo – Chooseasocialnetwork – Followtheonscreeninstruc=ons
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Comments&Likes
• OnewaytoimproveyourresponseandengagementratesistoencourageYouTubecommentsandlikes – YouTubecommentsandlikesincreasetheviralityofyourmarke=ng
campaign – Theyalsoservetoincreasetheexposuretoyourpoten=alaudience
• Aneasywaytodrivecommentsandlikesistopostthefirstcommentaskingaques=onaboutwhatyourpoten=alaendeesarelookingforwardtoatyourevent
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TrackingYourImpact
• YouTubehasoneofthebestanaly=csdashboardsfortrackingyourusers'engagementwithyour
specificvideosandyourimpactoverall.
• WithYouTube'sAnaly=csDashboard,youcantrack:
– Totalnumberofvideoviews – Es=matedminuteswatched – Yournumberofsubscribers – Videolikes&dislikes – Numberofcomments – Viewerdemographics
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TrackingYourImpact(cont’d)
• ToaccessyourYouTubeAnaly=csDashboard – SignintoyourYouTubeaccount – Choosethedrop-downarrownexttotheUploadbuon – SelectAnaly=cstotakeyoutotheanaly=csforyour
YouTubechannel
– Selectthevideoyouwanttoviewtheanaly=csof
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Adver=singYourVideo
• YouTubemakesitveryeasytoadver=seyournewvideo
• YouTubeAdver=singisusuallyacosteffec=vemeansofincreasing
yourexposuretoyourpoten=al
audienceandcansubstan=ally
increaseyourengagementrates
– Forexample,a$30budgetforoneweekcouldresultinyourvideo
beingviewedanaddi=onal1,000to7,000=mesandyouradbeingseen
over100,000+=mes
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Adver=singYourVideo(cont’d)
• Toadver=seyourvideo: – GotoyourYouTubeVideoManager – Selectthevideoyouwanttoadver=se – ChoosetheupsidedowntrianglenexttotheEditbuon
– SelectPromote – Clickthe"CreateACampaign"buon – Selectyourbudget
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Adver=singYourVideo(cont’d)
• Toadver=seyourvideo(cont’d): – Selectyourcampaigndura=on
• Whileyoucantechnicallystartwithassmallasone(1)dollarforone(1)day,Irecommendatleast$10foroversevendays(i.e.oneweek)andmeasureyourresults
– ChooseyourAudience• WhilethedefaultisEveryone,yourvideoadver=sementwillgenerallybemoreeffec=veifyoufocusyouradver=sementonuserswhofityouraudienceprofile(e.g.inUnitedStates,interestedinbusinesseduca=on)
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Adver=singYourVideo(cont’d)
• Toadver=seyourvideo(cont’d): – CrayourAd
• Targetyouradver=sement'slanguagetoyouraudience'sprofileandcrathelanguageto
conveythebenefitsofwatchingyourvideo• Forexample,ifyouareadver=singalegaleduca=onconference,youmightchooseyourheadlinetobe"An:LegalInfoPros!"andthedescrip=onas,"Thepremiereeduca=onal&networkingeventforyou”
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Adver=singYourVideo(cont’d)
• Toadver=seyourvideo(cont’d): – ClickthenextbuonwhichwilltakeyoutoyourGoogleAdWordsaccount
– Confirmyouradver=singcampaign'sdetails
– WatchtheYouTubeviewscomein!
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Conclusion
• FollowingthesestepswillhelpyoutakeadvantageofYouTube
Adver=singasitisagreatwaytoimproveyouronlinemarke=ng
withvideo
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ASpecialOffer
Visithp://eventcommercials.com
togetafreepromo=onalYouTube
videoforyournextevent
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