Insights from millions ofoutbound emails sent out by

QuickMail.io users

How to become anemail outreach jedi

Harnessing cold email theRIGHT way = increase in

B2B sales

Awesome cold emails vs. spam

-Personable & human

-Offers real value

-Robotic and generic

-No value to the recipient

-Relevant -Wastes everyone's time

Good email Spam

Is your product truly awesome?Then it's your duty to let people know!

There are just 2 secrets toabsolutely killing it with

cold email

And yet they're not commonly practiced.

1. Build INSANELY GREATprospect lists

This is (hand down) the single most importantsuccess factor.

Don’t take the shotgun approach. QualityALWAYS trumps quantity.

When you have quality, then you can increasequantity.

2. Build bridgesFind commonalities between you and your

prospect and build on this.

Just because you're sending a cold email doesn'tmean you have to be cold.

Highlight commonality and move into the IN zoneas quickly as possible. (People will have a hard

time relating to you if you're a stranger.)

Play to loseFormal

Talk to manyBeautiful

Me me meToo soon

ColdComprehensiveToo much text

ConfusingHigh commitment

Play to winConversational

Talk to onePlain textBenefits

One step at a timeWarm

MysteriousConcise

ClearLow commitment

If you want bonus points,remember...

So, what's a good replyrate, anyway?

75-100 percent: You are doing amazingly, keep it up

50-75 percent: You are doing fantastic

40-50 percent: You are doing great

20-40 percent: The zone you should be in

10-20 percent: Low results

5-10 percent: Poor results, something needs to change.

Under 5 percent: Rubbish, you need to seriously review what’s going on.

Let's talk tactics vs.strategies for a sec

You can generate an infinite number of tactics from strategies.Sometimes, though, it helps to learn some tactics too (to view

email templates that generate good results, for example).

Just remember that all tactics have a window of time where theywork, because once everyone's using them, they stop working.

Be a student of strategies, not tactics, for better long-term value.

Here are some highperforming emailtemplates (+50%)

Note: These are not BS guesses I've made up, either -- these aretemplates that have actually been proven to work.

Subject: Welcome to the [INDUSTRY] community / a question

Hey {{company}}, I was hoping to chat to someone about a simple way tomanage [THE PAIN YOU SOLVE]. Is that you?

My company, [YOUR COMPANY NAME], provides an intuitive, hasslefree way to manage [THE PAIN YOU SOLVE] - designed to [BENEFIT].

Would you be interested in a quick call?

[YOUR NAME] [YOUR EMAIL]

[YOUR WEBSITE][YOUR PHONE NUMBER]

Book a time to talk (link)

Subject: Quick Question About Your Newsletter

Hi {{firstname}}, My name is [YOUR NAME], I’m a [PROFESSION]. I cameacross you on LinkedIn and saw you worked on the newsletter for

[Company].

I was wondering if you'd ever considered using [YOUR PRODUCT] inyour newsletter? They're really terrific for increasing open rates and get

shared a lot.

Here's a recent example of mine for you: [YOUR PRODUCT EXAMPLE]

Do you think this might be something you'd be interested in? Thanks abunch!

[YOUR NAME] [YOUR SITE]P.S. If you’re not the correct person to talk to about this, who should I

contact instead?

Subject: Who is the person at your company in charge of Sales?

Hi {{firstname}}, My name is [YOUR NAME] and I'm the new Director ofSales at [COMPANY].

I hope I'm not bothering you. Could you please refer me to the person incharge of sales at your company?

Thanks for your time,

[YOUR NAME][YOUR PHONE][YOUR EMAIL]

Subject: [PROFESSION] needed

Hello {{firstname}}, [YOUR COMPANY] is looking for a [PROFESSION]to interview for a book we're publishing, entitled “[BOOK TITLE]” (there

is no cost to you).

If this sounds like something you might be interested in, please let meknow by replying to this email, and I will send you the interview

questions via email.

Thanks, [YOUR NAME]

[YOUR COMPANY][YOUR SITE]

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Crafted by QuickMail.io, a tool that helps you send outbound emails at scale andschedule follow-ups