how to maximize roi on your corporate marketing events
TRANSCRIPT
5 Ways to improve ROI of
yourCorporateMarketing
Events
Let’s start at the beginning
Why are we doing this event?
GloryBecause someone told us toTo increase or brand and
reputationTo educate our audienceTo get more leadsTo make a sale
What is ROI?A performance measure used to evaluate the efficiency of an investment or to compare the
efficiency of a number of different investments. To calculate ROI, the benefit (return) of an investment is
divided by the cost of the investment; the result is expressed as a percentage or a ratio.
Gross Profit – Marketing InvestmentMarketing Investment
Customer Lifetime Value – Marketing Investment
Marketing Investment
Profit – Marketing Investment – *Overhead Allocation – *Incremental Expenses
Marketing Investment
http://www.marketingmo.com/campaigns-execution/how-to-calculate-
roi-return-on-investment/
What would Yoda Say?
Who is our Audience
Tip OneGet delegates at the right point in their buying journey
Tip TwoBetter targeting of
Delegates
Get the people you want and who want you!
Make it relevant.
Marketing Personas
With personas, businesses can be more strategic in catering to each audience, internalize the customer that they are trying to attract, and relate to them as human beings.
Marketing Personas
Marketing Personas
Source: http://useragent.metapede.com/2011/01/27/personas/
Become an expert in customers problems – not
your solutions!
Tip 3
Make it easy to register
Make it easy to Administer
Tip Four
Ensure they actually attend
Tip Five
Follow Up
Lead Nurturing
http://offers.hubspot.com/fascinating-event-marketing-stats
Next steps
Our experienced team are looking forward to discussing your requirements for your next event with you.
Catriona Stephenson
Product Manager
Phone: +44 (0)114 2794990
Email – [email protected]
Website: www.symphonyem.co.uk