how to mitigate the impact of the usps
DESCRIPTION
Currently, 15% of the 14 billion pieces of mail the USPS handles monthly are billing-related. Changes in the USPS are adding significant costs to the delivery of bills and even impacting the time to get paid.The additional costs and likely delays in payments will force businesses to modify financial models.Billtrust has assembled tips to mitigate the impact of the USPS changes.TRANSCRIPT
Improving Your Billing. Improving Your Business.
Mitigating the Impact of the USPS
Mitch RoseVP Marketing and Billing StrategyBilltrust
Improving Your Billing. Improving Your Business.
It’s not about the bill going out…. It’s about the cash coming in
Means to the END – Getting Paid!
Improving Your Billing. Improving Your Business.
US Postal Service In Dire Straits…
Businesses must transform their billing processes now to address the
changes that lie ahead: higher postage costs and slower mail times
Improving Your Billing. Improving Your Business.
Proactive Options
1. Shrink the country2. Aggressive move to eBilling3. Super Batching4. Be Postal Smart5. Get more out of your bill - TransPromo
Improving Your Billing. Improving Your Business.5
1. Shrink The Country
Improving Your Billing. Improving Your Business.
Mail Speed
Optimize mail speed based on location of bill recipient
Improving Your Billing. Improving Your Business.
2. Aggressive Move to eBilling
►Boost e-Adoption►Effective bill messaging►Multiple communication options►eBill tracking
eBilling
Now!
Improving Your Billing. Improving Your Business.
Email Fax
Biller Direct
e-Adoption Defined
Consolidated
Paper & postage disappear
Improving Your Billing. Improving Your Business.
Save TimeReduce Paper Clutter Efficient AP Process
Go Green Convenience - OnlinePromotional Offer
e-Adoption Messaging
Improving Your Billing. Improving Your Business.
Message On The Bill Bill Insert Special Letter
Ways To Communicate
Improving Your Billing. Improving Your Business.
Website Message
On Hold Message
Special Events
Customer Service Reps
Ways To Communicate
Improving Your Billing. Improving Your Business.
eBilling Adoption
Improving Your Billing. Improving Your Business.
eBilling Adoption
Improving Your Billing. Improving Your Business.
eBilling Tracking
Improving Your Billing. Improving Your Business.
3. Super Batching
Improving Your Billing. Improving Your Business.
Batching……Combining different bills destined for the same billing address into 1 envelope to reduce postage & envelope costs
Without BatchingCost Estimate
2x $.50
$ 1.00
InvoicesPer EnvelopeTotal Charges
INVOICE
ABC ELECTRICANYTOWN, USA
$15.26
INVOICE
ABC ELECTRICANYTOWN, USA
$15.26
With Batching
1x $.50$ 0.50
1x $.05$ 0.05
$ 0.55
InvoicePer EnvelopeFirst Bill Charge
Additional PagePer Page FeeExtra Pages Charge
Total Charges
INVOICE
ABC ELECTRICANYTOWN, USA
$15.26
INVOICE
ABC ELECTRICANYTOWN, USA
$15.26
Cost Estimate
Improving Your Billing. Improving Your Business.
Bullpenning……Holding bills below a dollar threshold for a specified number of days to reduce postage & materials costs
Without BullpenningCost Estimate
3x $.50
$ 1.50
InvoicesPer EnvelopeTotal Charges
INVOICE
ABC ELECTRICANYTOWN, USA
$15.26
INVOICE
ABC ELECTRICANYTOWN, USA
$475.99
With Bullpenning
1x $.50$ 0.50
1x $.05$ 0.10
$ 0.60
InvoicePer EnvelopeFirst Bill Charge
2 Additional Pages Per Page FeeExtra Pages Charge
Total Charges
Cost Estimate
Monday Tuesday Wednesday
INVOICE
ABC ELECTRICANYTOWN, USA
$125.47
INVOICE
ABC ELECTRICANYTOWN, USA
$15.26
INVOICE
ABC ELECTRICANYTOWN, USA
$125.47
Monday Tuesday Wednesday
INVOICE
ABC ELECTRICANYTOWN, USA
$475.99
< $250 < $250
Improving Your Billing. Improving Your Business.
Bullpenning Example
Improving Your Billing. Improving Your Business.
4. Be Postal Smart
►Multi Envelope►Bill Design►SmartTrak►Sorting►Address Management
Improving Your Billing. Improving Your Business.
Postal Smart: The Right Envelope
1-5 pages
6-12 pages
13-55 pages# 10
6 x 9
Flat
6 x 9’s save 65 cents on each envelope and are delivered faster
Improving Your Billing. Improving Your Business.
Postal Smart: Bill Design
Improving Your Billing. Improving Your Business.
Postal Smart: Focus on Mail Integrity
Permit #3Billtrust
Improving Your Billing. Improving Your Business.
Postal Smart: SmartTrak
Improving Your Billing. Improving Your Business.
Postal Smart: Zip Code Plus 4
Improving Your Billing. Improving Your Business.
Postal Smart: Address Cleansing
Improving Your Billing. Improving Your Business.
TransPromo
Get More Out of Your Bill…
Improving Your Billing. Improving Your Business.
The Case for Bill Marketing
►Bills are the most widely read customer documents that any enterprise produces
►95% percent of transactional documents are opened and read
►63% of customers prefer statements that include personalized, relevant offers
*Source: InfoTrends 2010
Improving Your Billing. Improving Your Business.
Example: Double Digit Sales Increase
Rockingham Electric
“By taking a strategic approach to the messaging we place in our bills, we have been able to achieve double-digit sales increases on key products.”
…Jim Pender, EVP and COO
Improving Your Billing. Improving Your Business.
Tips for Bill Marketing Best Practices
►Personalize!• e.g. Zip Code, Branch, Delivery Method
►Clear, prominently displayed, call to action►Use a theme
• e.g. Holiday, Seasonal, New Product
►Attractive graphics• In color, if delivered electronically
►Rotate copy regularly
Improving Your Billing. Improving Your Business.
Bill Messaging Options
Dynamic Bill Message Pre-Printed Inserts Inline with Print Job
Improving Your Billing. Improving Your Business.
Who is Billtrust?
►Billtrust is a leading Billing Service Provider►Technology Based►End to End Billing Solution►800+ Customers►99% Annual Customer Retention►PCI Level 1 Certified, SSAE 16 Audited
