how to motivate or pay your brand ambassadors
TRANSCRIPT
How To Motivate (or Pay) Your Brand Ambassadors
Who Am I?
www.SimpleCrew.com www.CrewFire.com
Student Brand ManagerAccount Executive
Cash vs. Non-Monetary
Intrinsic Motivation
Motivation Crowding Theory
“...extrinsic motivators such as monetary incentives or punishments can undermine intrinsic motivation.”
Non-Monetary
• Recognition• Free Product• Discounts• Giveaways• College Credit• Guest List Tickets• Events
Monetary
• Hourly• Unit Basis• Affiliate Basis• Conversion Basis
Community Building
• More fun• Better work• Shared learning• Hi-fidelity feedback
Helpful Tools:
Amplify Your Voice on Twitter and Facebook
Brand Ambassador and Street Team Management
www.CrewFire.com
www.SimpleCrew.com