how to optimize saas conversion with user centric analytics
DESCRIPTION
The difference between creating traffic sources and lead generation is the like the difference between Marketing and Sales - you have their attention, now what do you do with it? User-centric analytics can be what makes the difference between traffic and a potential conversion for your service.TRANSCRIPT
Optimizing SaaS Conversion
with
User-Centric Analytics by iridize
iridize.com
The road from Landing Page to
Checkout is long and winding.
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More so for SaaS services, which
are harder to relay and explain
to begin with.
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Imagine you could pin-point the
exact moment a user decides to
quit the purchasing process,
and change their mind.
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But wait. You can!
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The key to getting
ahead of your users
is in the way you
look at analytics.
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The standard Overview or
Content Drilldown is important
for traffic trends but it
doesn’t help with actual Lead
Generation.
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For that, you need a more
user-centric approach to your
metrics. A few user-centric
analytics to start you off:
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Here are a few user-centric
analytics to start you off:
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Micro-Conversions
The onboarding process is really a series of minor
conversion goals – micro-conversions – leading to
the final conversion you have set (purchase/
signup for service/become paying user). Define the
mini-conversions along the way and monitor them.
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Session Lengths
Shifts in a page visit lengths are
indicative of users’ engagement. A drop
in a user’s average session is usually not
a good sign. Get a better picture of how
long your users’ sessions are.
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Bounce Rate
While we’re on the subject of sessions –
Bounce Rates are a critical factor in user
lifecycle terms. Find out which pages a
user is leaving immediately, so you can
then investigate the “why”.
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Incomplete Actions
Probably the most important factor in user
engagement and customer onboarding
metrics – which actions are left incomplete.
If the instructions for a certain action are
not clear enough or the process is taking too
long – you need to know.
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Shift gears to a more hands-on
user-centric approach toward
analytics.
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Ask us more
about iridize’s
Predictive Analytics
and other
onboarding solutions.
Why Iridize Mobile? We Hope That Was Helpful!
Learn more about onboarding solutions at iridize.com Or request a demo at [email protected]
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