HOW TO OPTIMIZE THE MOST IMPORTANT PAGES

IN YOUR MARKETING FUNNEL

YOUrsquoRE LEAVING MONEY ON THE TABLE

THATrsquoS THE BAD NEWS

THE GOOD NEWS ITrsquoS EASY TO FIX THIS

PROBLEM

You just need to understand the importance of the most misunderstood misused and mistreated pages on your websitehellip13

THE ldquoTHANK YOUrdquo PAGE

ldquoThank Yourdquo pages sometimes called Confirmation Pages are where the site visitors land AFTER they convert13

HERErsquoS A BAD ldquoTHANK YOUrdquo

PAGEhellip

hellip L

IrsquoLL EXPLAIN WHY THIS IS BAD IN A

MINUTEhellip

BUT FIRST LETrsquoS TALK ABOUT THE GOALS OF

THE ldquoTHANK YOUrdquo PAGE

3 Goals of the Perfect ldquoThank you Pagerdquo bull To confirm the transaction bull To measure conversions bull To make another offer This last goal is where most marketers fail They donrsquot make the next offer in the funnel on their ldquoThank yourdquo pages

Russ Henneberry Editorial Director DigitalMarketer

This is a tragedy In most cases your prospect is never going to be more receptive to your next offer than the second after theyrsquove taken the prior offer13

A GENERAL RULE OF THUMBhellip

FOR EVERY 10 PEOPLE THAT TAKE AN OFFERhellip hellipTHERE ARE 2 PEOPLE THAT WANT MORE

THERE IS SOME PERCENTAGE OF YOUR CONVERSIONS THAT WANT MORE FROM

YOU

HOW THE PROS USE ldquoTHANK YOU PAGESrdquo

YOUrsquoRE LEAVING MONEY ON THE TABLE

THATrsquoS THE BAD NEWS

THE GOOD NEWS ITrsquoS EASY TO FIX THIS

PROBLEM

You just need to understand the importance of the most misunderstood misused and mistreated pages on your websitehellip13

THE ldquoTHANK YOUrdquo PAGE

ldquoThank Yourdquo pages sometimes called Confirmation Pages are where the site visitors land AFTER they convert13

HERErsquoS A BAD ldquoTHANK YOUrdquo

PAGEhellip

hellip L

IrsquoLL EXPLAIN WHY THIS IS BAD IN A

MINUTEhellip

BUT FIRST LETrsquoS TALK ABOUT THE GOALS OF

THE ldquoTHANK YOUrdquo PAGE

3 Goals of the Perfect ldquoThank you Pagerdquo bull To confirm the transaction bull To measure conversions bull To make another offer This last goal is where most marketers fail They donrsquot make the next offer in the funnel on their ldquoThank yourdquo pages

Russ Henneberry Editorial Director DigitalMarketer

This is a tragedy In most cases your prospect is never going to be more receptive to your next offer than the second after theyrsquove taken the prior offer13

A GENERAL RULE OF THUMBhellip

FOR EVERY 10 PEOPLE THAT TAKE AN OFFERhellip hellipTHERE ARE 2 PEOPLE THAT WANT MORE

THERE IS SOME PERCENTAGE OF YOUR CONVERSIONS THAT WANT MORE FROM

YOU

HOW THE PROS USE ldquoTHANK YOU PAGESrdquo

THATrsquoS THE BAD NEWS

THE GOOD NEWS ITrsquoS EASY TO FIX THIS

PROBLEM

You just need to understand the importance of the most misunderstood misused and mistreated pages on your websitehellip13

THE ldquoTHANK YOUrdquo PAGE

ldquoThank Yourdquo pages sometimes called Confirmation Pages are where the site visitors land AFTER they convert13

HERErsquoS A BAD ldquoTHANK YOUrdquo

PAGEhellip

hellip L

IrsquoLL EXPLAIN WHY THIS IS BAD IN A

MINUTEhellip

BUT FIRST LETrsquoS TALK ABOUT THE GOALS OF

THE ldquoTHANK YOUrdquo PAGE

3 Goals of the Perfect ldquoThank you Pagerdquo bull To confirm the transaction bull To measure conversions bull To make another offer This last goal is where most marketers fail They donrsquot make the next offer in the funnel on their ldquoThank yourdquo pages

Russ Henneberry Editorial Director DigitalMarketer

This is a tragedy In most cases your prospect is never going to be more receptive to your next offer than the second after theyrsquove taken the prior offer13

A GENERAL RULE OF THUMBhellip

FOR EVERY 10 PEOPLE THAT TAKE AN OFFERhellip hellipTHERE ARE 2 PEOPLE THAT WANT MORE

THERE IS SOME PERCENTAGE OF YOUR CONVERSIONS THAT WANT MORE FROM

YOU

HOW THE PROS USE ldquoTHANK YOU PAGESrdquo

THE GOOD NEWS ITrsquoS EASY TO FIX THIS

PROBLEM

You just need to understand the importance of the most misunderstood misused and mistreated pages on your websitehellip13

THE ldquoTHANK YOUrdquo PAGE

ldquoThank Yourdquo pages sometimes called Confirmation Pages are where the site visitors land AFTER they convert13

HERErsquoS A BAD ldquoTHANK YOUrdquo

PAGEhellip

hellip L

IrsquoLL EXPLAIN WHY THIS IS BAD IN A

MINUTEhellip

BUT FIRST LETrsquoS TALK ABOUT THE GOALS OF

THE ldquoTHANK YOUrdquo PAGE

3 Goals of the Perfect ldquoThank you Pagerdquo bull To confirm the transaction bull To measure conversions bull To make another offer This last goal is where most marketers fail They donrsquot make the next offer in the funnel on their ldquoThank yourdquo pages

Russ Henneberry Editorial Director DigitalMarketer

This is a tragedy In most cases your prospect is never going to be more receptive to your next offer than the second after theyrsquove taken the prior offer13

A GENERAL RULE OF THUMBhellip

FOR EVERY 10 PEOPLE THAT TAKE AN OFFERhellip hellipTHERE ARE 2 PEOPLE THAT WANT MORE

THERE IS SOME PERCENTAGE OF YOUR CONVERSIONS THAT WANT MORE FROM

YOU

HOW THE PROS USE ldquoTHANK YOU PAGESrdquo

You just need to understand the importance of the most misunderstood misused and mistreated pages on your websitehellip13

THE ldquoTHANK YOUrdquo PAGE

ldquoThank Yourdquo pages sometimes called Confirmation Pages are where the site visitors land AFTER they convert13

HERErsquoS A BAD ldquoTHANK YOUrdquo

PAGEhellip

hellip L

IrsquoLL EXPLAIN WHY THIS IS BAD IN A

MINUTEhellip

BUT FIRST LETrsquoS TALK ABOUT THE GOALS OF

THE ldquoTHANK YOUrdquo PAGE

3 Goals of the Perfect ldquoThank you Pagerdquo bull To confirm the transaction bull To measure conversions bull To make another offer This last goal is where most marketers fail They donrsquot make the next offer in the funnel on their ldquoThank yourdquo pages

Russ Henneberry Editorial Director DigitalMarketer

This is a tragedy In most cases your prospect is never going to be more receptive to your next offer than the second after theyrsquove taken the prior offer13

A GENERAL RULE OF THUMBhellip

FOR EVERY 10 PEOPLE THAT TAKE AN OFFERhellip hellipTHERE ARE 2 PEOPLE THAT WANT MORE

THERE IS SOME PERCENTAGE OF YOUR CONVERSIONS THAT WANT MORE FROM

YOU

HOW THE PROS USE ldquoTHANK YOU PAGESrdquo

THE ldquoTHANK YOUrdquo PAGE

ldquoThank Yourdquo pages sometimes called Confirmation Pages are where the site visitors land AFTER they convert13

HERErsquoS A BAD ldquoTHANK YOUrdquo

PAGEhellip

hellip L

IrsquoLL EXPLAIN WHY THIS IS BAD IN A

MINUTEhellip

BUT FIRST LETrsquoS TALK ABOUT THE GOALS OF

THE ldquoTHANK YOUrdquo PAGE

3 Goals of the Perfect ldquoThank you Pagerdquo bull To confirm the transaction bull To measure conversions bull To make another offer This last goal is where most marketers fail They donrsquot make the next offer in the funnel on their ldquoThank yourdquo pages

Russ Henneberry Editorial Director DigitalMarketer

This is a tragedy In most cases your prospect is never going to be more receptive to your next offer than the second after theyrsquove taken the prior offer13

A GENERAL RULE OF THUMBhellip

FOR EVERY 10 PEOPLE THAT TAKE AN OFFERhellip hellipTHERE ARE 2 PEOPLE THAT WANT MORE

THERE IS SOME PERCENTAGE OF YOUR CONVERSIONS THAT WANT MORE FROM

YOU

HOW THE PROS USE ldquoTHANK YOU PAGESrdquo

ldquoThank Yourdquo pages sometimes called Confirmation Pages are where the site visitors land AFTER they convert13

HERErsquoS A BAD ldquoTHANK YOUrdquo

PAGEhellip

hellip L

IrsquoLL EXPLAIN WHY THIS IS BAD IN A

MINUTEhellip

BUT FIRST LETrsquoS TALK ABOUT THE GOALS OF

THE ldquoTHANK YOUrdquo PAGE

3 Goals of the Perfect ldquoThank you Pagerdquo bull To confirm the transaction bull To measure conversions bull To make another offer This last goal is where most marketers fail They donrsquot make the next offer in the funnel on their ldquoThank yourdquo pages

Russ Henneberry Editorial Director DigitalMarketer

This is a tragedy In most cases your prospect is never going to be more receptive to your next offer than the second after theyrsquove taken the prior offer13

A GENERAL RULE OF THUMBhellip

FOR EVERY 10 PEOPLE THAT TAKE AN OFFERhellip hellipTHERE ARE 2 PEOPLE THAT WANT MORE

THERE IS SOME PERCENTAGE OF YOUR CONVERSIONS THAT WANT MORE FROM

YOU

HOW THE PROS USE ldquoTHANK YOU PAGESrdquo

HERErsquoS A BAD ldquoTHANK YOUrdquo

PAGEhellip

hellip L

IrsquoLL EXPLAIN WHY THIS IS BAD IN A

MINUTEhellip

BUT FIRST LETrsquoS TALK ABOUT THE GOALS OF

THE ldquoTHANK YOUrdquo PAGE

3 Goals of the Perfect ldquoThank you Pagerdquo bull To confirm the transaction bull To measure conversions bull To make another offer This last goal is where most marketers fail They donrsquot make the next offer in the funnel on their ldquoThank yourdquo pages

Russ Henneberry Editorial Director DigitalMarketer

This is a tragedy In most cases your prospect is never going to be more receptive to your next offer than the second after theyrsquove taken the prior offer13

A GENERAL RULE OF THUMBhellip

FOR EVERY 10 PEOPLE THAT TAKE AN OFFERhellip hellipTHERE ARE 2 PEOPLE THAT WANT MORE

THERE IS SOME PERCENTAGE OF YOUR CONVERSIONS THAT WANT MORE FROM

YOU

HOW THE PROS USE ldquoTHANK YOU PAGESrdquo

hellip L

IrsquoLL EXPLAIN WHY THIS IS BAD IN A

MINUTEhellip

BUT FIRST LETrsquoS TALK ABOUT THE GOALS OF

THE ldquoTHANK YOUrdquo PAGE

3 Goals of the Perfect ldquoThank you Pagerdquo bull To confirm the transaction bull To measure conversions bull To make another offer This last goal is where most marketers fail They donrsquot make the next offer in the funnel on their ldquoThank yourdquo pages

Russ Henneberry Editorial Director DigitalMarketer

This is a tragedy In most cases your prospect is never going to be more receptive to your next offer than the second after theyrsquove taken the prior offer13

A GENERAL RULE OF THUMBhellip

FOR EVERY 10 PEOPLE THAT TAKE AN OFFERhellip hellipTHERE ARE 2 PEOPLE THAT WANT MORE

THERE IS SOME PERCENTAGE OF YOUR CONVERSIONS THAT WANT MORE FROM

YOU

HOW THE PROS USE ldquoTHANK YOU PAGESrdquo

IrsquoLL EXPLAIN WHY THIS IS BAD IN A

MINUTEhellip

BUT FIRST LETrsquoS TALK ABOUT THE GOALS OF

THE ldquoTHANK YOUrdquo PAGE

3 Goals of the Perfect ldquoThank you Pagerdquo bull To confirm the transaction bull To measure conversions bull To make another offer This last goal is where most marketers fail They donrsquot make the next offer in the funnel on their ldquoThank yourdquo pages

Russ Henneberry Editorial Director DigitalMarketer

This is a tragedy In most cases your prospect is never going to be more receptive to your next offer than the second after theyrsquove taken the prior offer13

A GENERAL RULE OF THUMBhellip

FOR EVERY 10 PEOPLE THAT TAKE AN OFFERhellip hellipTHERE ARE 2 PEOPLE THAT WANT MORE

THERE IS SOME PERCENTAGE OF YOUR CONVERSIONS THAT WANT MORE FROM

YOU

HOW THE PROS USE ldquoTHANK YOU PAGESrdquo

BUT FIRST LETrsquoS TALK ABOUT THE GOALS OF

THE ldquoTHANK YOUrdquo PAGE

3 Goals of the Perfect ldquoThank you Pagerdquo bull To confirm the transaction bull To measure conversions bull To make another offer This last goal is where most marketers fail They donrsquot make the next offer in the funnel on their ldquoThank yourdquo pages

Russ Henneberry Editorial Director DigitalMarketer

This is a tragedy In most cases your prospect is never going to be more receptive to your next offer than the second after theyrsquove taken the prior offer13

A GENERAL RULE OF THUMBhellip

FOR EVERY 10 PEOPLE THAT TAKE AN OFFERhellip hellipTHERE ARE 2 PEOPLE THAT WANT MORE

THERE IS SOME PERCENTAGE OF YOUR CONVERSIONS THAT WANT MORE FROM

YOU

HOW THE PROS USE ldquoTHANK YOU PAGESrdquo

3 Goals of the Perfect ldquoThank you Pagerdquo bull To confirm the transaction bull To measure conversions bull To make another offer This last goal is where most marketers fail They donrsquot make the next offer in the funnel on their ldquoThank yourdquo pages

Russ Henneberry Editorial Director DigitalMarketer

This is a tragedy In most cases your prospect is never going to be more receptive to your next offer than the second after theyrsquove taken the prior offer13

A GENERAL RULE OF THUMBhellip

FOR EVERY 10 PEOPLE THAT TAKE AN OFFERhellip hellipTHERE ARE 2 PEOPLE THAT WANT MORE

THERE IS SOME PERCENTAGE OF YOUR CONVERSIONS THAT WANT MORE FROM

YOU

HOW THE PROS USE ldquoTHANK YOU PAGESrdquo

This is a tragedy In most cases your prospect is never going to be more receptive to your next offer than the second after theyrsquove taken the prior offer13

A GENERAL RULE OF THUMBhellip

FOR EVERY 10 PEOPLE THAT TAKE AN OFFERhellip hellipTHERE ARE 2 PEOPLE THAT WANT MORE

THERE IS SOME PERCENTAGE OF YOUR CONVERSIONS THAT WANT MORE FROM

YOU

HOW THE PROS USE ldquoTHANK YOU PAGESrdquo

A GENERAL RULE OF THUMBhellip

FOR EVERY 10 PEOPLE THAT TAKE AN OFFERhellip hellipTHERE ARE 2 PEOPLE THAT WANT MORE

THERE IS SOME PERCENTAGE OF YOUR CONVERSIONS THAT WANT MORE FROM

YOU

HOW THE PROS USE ldquoTHANK YOU PAGESrdquo

FOR EVERY 10 PEOPLE THAT TAKE AN OFFERhellip hellipTHERE ARE 2 PEOPLE THAT WANT MORE

THERE IS SOME PERCENTAGE OF YOUR CONVERSIONS THAT WANT MORE FROM

YOU

HOW THE PROS USE ldquoTHANK YOU PAGESrdquo

THERE IS SOME PERCENTAGE OF YOUR CONVERSIONS THAT WANT MORE FROM

YOU

HOW THE PROS USE ldquoTHANK YOU PAGESrdquo

HOW THE PROS USE ldquoTHANK YOU PAGESrdquo

Ryan Deiss revealed the core process we use for every business we start acquire or consult at Digital Marketer on this blog here13

This process is called Customer Value Optimization Whenever it makes sense professional marketers use ldquoThank yourdquo pages to make their next offer in the CVO funnel 13

Herersquos where ldquoThank Yourdquo pages are used throughout the CVO process to make the 13next offerhellip13

Letrsquos take a look at this in action Herersquos what Amazonrsquos ldquoThank Yourdquo or Confirmation Page looks like13

WHATrsquoS GOOD ABOUT THIS1) Confirms Order132) Makes a cross-sell (Profit Maximizer) offer13

During the 2008 election Barack Obama made masterful use of digital marketing When you registered for updates on the website this was the ldquoThank Yourdquo page 13

WHATrsquoS GOOD ABOUT THIS1) Confirms Update132) Asks for donations to the campaign 133) Asks you to register to vote13

Irsquoll say it again In most cases your prospect is never going to be more receptive to your next offer than the second after theyrsquove taken the prior offer13

HERErsquoS THE PERFECT EXAMPLE

In the funnel below we use email Facebook ads blog posts and other traffic to a landing page that offers a Free Case Study (Lead Magnet) about marketing on Facebook Herersquos the landing pagehellip 13

The first strategy is revealed on the previous slide and an offer for a second free marketing strategy is made in exchange for an email address When the site visitor puts their email address into the box they land on a ldquoThank Yourdquo page that reveals the second strategy 13

The page looks like thishellip13

The second Facebook marketing strategy is revealed on the previous slide and an offer is made to get many more Facebook marketing tactics like this one in a paid training 13

Clicking on the green button directs the visitor to a ldquoThank Yourdquo page that contains a Video Sales Letter that describes a training called Facebook Ad Power (Core Offer)13

That page has a 15 minute VSL from Ryan Deiss A portion of which looks like this13

If the visitor buys the Facebook Ad Power training they are taken to a ldquoThank Yourdquo page that makes an upsell (Profit Maximizer) offer for our flagship event Traffic amp Conversion Summit 13

Letrsquos take a look at this in action Herersquos what Amazonrsquos ldquoThank Yourdquo or Confirmation Page looks like13

WHATrsquoS GOOD ABOUT THIS1) Confirms Order132) Makes a cross-sell (Profit Maximizer) offer13

During the 2008 election Barack Obama made masterful use of digital marketing When you registered for updates on the website this was the ldquoThank Yourdquo page 13

WHATrsquoS GOOD ABOUT THIS1) Confirms Update132) Asks for donations to the campaign 133) Asks you to register to vote13

Irsquoll say it again In most cases your prospect is never going to be more receptive to your next offer than the second after theyrsquove taken the prior offer13

HERErsquoS THE PERFECT EXAMPLE

In the funnel below we use email Facebook ads blog posts and other traffic to a landing page that offers a Free Case Study (Lead Magnet) about marketing on Facebook Herersquos the landing pagehellip 13

The first strategy is revealed on the previous slide and an offer for a second free marketing strategy is made in exchange for an email address When the site visitor puts their email address into the box they land on a ldquoThank Yourdquo page that reveals the second strategy 13

The page looks like thishellip13

The second Facebook marketing strategy is revealed on the previous slide and an offer is made to get many more Facebook marketing tactics like this one in a paid training 13

Clicking on the green button directs the visitor to a ldquoThank Yourdquo page that contains a Video Sales Letter that describes a training called Facebook Ad Power (Core Offer)13

That page has a 15 minute VSL from Ryan Deiss A portion of which looks like this13

If the visitor buys the Facebook Ad Power training they are taken to a ldquoThank Yourdquo page that makes an upsell (Profit Maximizer) offer for our flagship event Traffic amp Conversion Summit 13

WHATrsquoS GOOD ABOUT THIS1) Confirms Order132) Makes a cross-sell (Profit Maximizer) offer13

During the 2008 election Barack Obama made masterful use of digital marketing When you registered for updates on the website this was the ldquoThank Yourdquo page 13

WHATrsquoS GOOD ABOUT THIS1) Confirms Update132) Asks for donations to the campaign 133) Asks you to register to vote13

Irsquoll say it again In most cases your prospect is never going to be more receptive to your next offer than the second after theyrsquove taken the prior offer13

HERErsquoS THE PERFECT EXAMPLE

In the funnel below we use email Facebook ads blog posts and other traffic to a landing page that offers a Free Case Study (Lead Magnet) about marketing on Facebook Herersquos the landing pagehellip 13

The first strategy is revealed on the previous slide and an offer for a second free marketing strategy is made in exchange for an email address When the site visitor puts their email address into the box they land on a ldquoThank Yourdquo page that reveals the second strategy 13

The page looks like thishellip13

The second Facebook marketing strategy is revealed on the previous slide and an offer is made to get many more Facebook marketing tactics like this one in a paid training 13

Clicking on the green button directs the visitor to a ldquoThank Yourdquo page that contains a Video Sales Letter that describes a training called Facebook Ad Power (Core Offer)13

That page has a 15 minute VSL from Ryan Deiss A portion of which looks like this13

If the visitor buys the Facebook Ad Power training they are taken to a ldquoThank Yourdquo page that makes an upsell (Profit Maximizer) offer for our flagship event Traffic amp Conversion Summit 13

During the 2008 election Barack Obama made masterful use of digital marketing When you registered for updates on the website this was the ldquoThank Yourdquo page 13

WHATrsquoS GOOD ABOUT THIS1) Confirms Update132) Asks for donations to the campaign 133) Asks you to register to vote13

Irsquoll say it again In most cases your prospect is never going to be more receptive to your next offer than the second after theyrsquove taken the prior offer13

HERErsquoS THE PERFECT EXAMPLE

In the funnel below we use email Facebook ads blog posts and other traffic to a landing page that offers a Free Case Study (Lead Magnet) about marketing on Facebook Herersquos the landing pagehellip 13

The first strategy is revealed on the previous slide and an offer for a second free marketing strategy is made in exchange for an email address When the site visitor puts their email address into the box they land on a ldquoThank Yourdquo page that reveals the second strategy 13

The page looks like thishellip13

The second Facebook marketing strategy is revealed on the previous slide and an offer is made to get many more Facebook marketing tactics like this one in a paid training 13

Clicking on the green button directs the visitor to a ldquoThank Yourdquo page that contains a Video Sales Letter that describes a training called Facebook Ad Power (Core Offer)13

That page has a 15 minute VSL from Ryan Deiss A portion of which looks like this13

If the visitor buys the Facebook Ad Power training they are taken to a ldquoThank Yourdquo page that makes an upsell (Profit Maximizer) offer for our flagship event Traffic amp Conversion Summit 13

WHATrsquoS GOOD ABOUT THIS1) Confirms Update132) Asks for donations to the campaign 133) Asks you to register to vote13

Irsquoll say it again In most cases your prospect is never going to be more receptive to your next offer than the second after theyrsquove taken the prior offer13

HERErsquoS THE PERFECT EXAMPLE

In the funnel below we use email Facebook ads blog posts and other traffic to a landing page that offers a Free Case Study (Lead Magnet) about marketing on Facebook Herersquos the landing pagehellip 13

The first strategy is revealed on the previous slide and an offer for a second free marketing strategy is made in exchange for an email address When the site visitor puts their email address into the box they land on a ldquoThank Yourdquo page that reveals the second strategy 13

The page looks like thishellip13

The second Facebook marketing strategy is revealed on the previous slide and an offer is made to get many more Facebook marketing tactics like this one in a paid training 13

Clicking on the green button directs the visitor to a ldquoThank Yourdquo page that contains a Video Sales Letter that describes a training called Facebook Ad Power (Core Offer)13

That page has a 15 minute VSL from Ryan Deiss A portion of which looks like this13

If the visitor buys the Facebook Ad Power training they are taken to a ldquoThank Yourdquo page that makes an upsell (Profit Maximizer) offer for our flagship event Traffic amp Conversion Summit 13

Irsquoll say it again In most cases your prospect is never going to be more receptive to your next offer than the second after theyrsquove taken the prior offer13

HERErsquoS THE PERFECT EXAMPLE

In the funnel below we use email Facebook ads blog posts and other traffic to a landing page that offers a Free Case Study (Lead Magnet) about marketing on Facebook Herersquos the landing pagehellip 13

The first strategy is revealed on the previous slide and an offer for a second free marketing strategy is made in exchange for an email address When the site visitor puts their email address into the box they land on a ldquoThank Yourdquo page that reveals the second strategy 13

The page looks like thishellip13

The second Facebook marketing strategy is revealed on the previous slide and an offer is made to get many more Facebook marketing tactics like this one in a paid training 13

Clicking on the green button directs the visitor to a ldquoThank Yourdquo page that contains a Video Sales Letter that describes a training called Facebook Ad Power (Core Offer)13

That page has a 15 minute VSL from Ryan Deiss A portion of which looks like this13

If the visitor buys the Facebook Ad Power training they are taken to a ldquoThank Yourdquo page that makes an upsell (Profit Maximizer) offer for our flagship event Traffic amp Conversion Summit 13

HERErsquoS THE PERFECT EXAMPLE

In the funnel below we use email Facebook ads blog posts and other traffic to a landing page that offers a Free Case Study (Lead Magnet) about marketing on Facebook Herersquos the landing pagehellip 13

The first strategy is revealed on the previous slide and an offer for a second free marketing strategy is made in exchange for an email address When the site visitor puts their email address into the box they land on a ldquoThank Yourdquo page that reveals the second strategy 13

The page looks like thishellip13

The second Facebook marketing strategy is revealed on the previous slide and an offer is made to get many more Facebook marketing tactics like this one in a paid training 13

Clicking on the green button directs the visitor to a ldquoThank Yourdquo page that contains a Video Sales Letter that describes a training called Facebook Ad Power (Core Offer)13

That page has a 15 minute VSL from Ryan Deiss A portion of which looks like this13

If the visitor buys the Facebook Ad Power training they are taken to a ldquoThank Yourdquo page that makes an upsell (Profit Maximizer) offer for our flagship event Traffic amp Conversion Summit 13

In the funnel below we use email Facebook ads blog posts and other traffic to a landing page that offers a Free Case Study (Lead Magnet) about marketing on Facebook Herersquos the landing pagehellip 13

The first strategy is revealed on the previous slide and an offer for a second free marketing strategy is made in exchange for an email address When the site visitor puts their email address into the box they land on a ldquoThank Yourdquo page that reveals the second strategy 13

The page looks like thishellip13

The second Facebook marketing strategy is revealed on the previous slide and an offer is made to get many more Facebook marketing tactics like this one in a paid training 13

Clicking on the green button directs the visitor to a ldquoThank Yourdquo page that contains a Video Sales Letter that describes a training called Facebook Ad Power (Core Offer)13

That page has a 15 minute VSL from Ryan Deiss A portion of which looks like this13

If the visitor buys the Facebook Ad Power training they are taken to a ldquoThank Yourdquo page that makes an upsell (Profit Maximizer) offer for our flagship event Traffic amp Conversion Summit 13

The first strategy is revealed on the previous slide and an offer for a second free marketing strategy is made in exchange for an email address When the site visitor puts their email address into the box they land on a ldquoThank Yourdquo page that reveals the second strategy 13

The page looks like thishellip13

The second Facebook marketing strategy is revealed on the previous slide and an offer is made to get many more Facebook marketing tactics like this one in a paid training 13

Clicking on the green button directs the visitor to a ldquoThank Yourdquo page that contains a Video Sales Letter that describes a training called Facebook Ad Power (Core Offer)13

That page has a 15 minute VSL from Ryan Deiss A portion of which looks like this13

If the visitor buys the Facebook Ad Power training they are taken to a ldquoThank Yourdquo page that makes an upsell (Profit Maximizer) offer for our flagship event Traffic amp Conversion Summit 13

The page looks like thishellip13

The second Facebook marketing strategy is revealed on the previous slide and an offer is made to get many more Facebook marketing tactics like this one in a paid training 13

Clicking on the green button directs the visitor to a ldquoThank Yourdquo page that contains a Video Sales Letter that describes a training called Facebook Ad Power (Core Offer)13

That page has a 15 minute VSL from Ryan Deiss A portion of which looks like this13

If the visitor buys the Facebook Ad Power training they are taken to a ldquoThank Yourdquo page that makes an upsell (Profit Maximizer) offer for our flagship event Traffic amp Conversion Summit 13

The second Facebook marketing strategy is revealed on the previous slide and an offer is made to get many more Facebook marketing tactics like this one in a paid training 13

Clicking on the green button directs the visitor to a ldquoThank Yourdquo page that contains a Video Sales Letter that describes a training called Facebook Ad Power (Core Offer)13

That page has a 15 minute VSL from Ryan Deiss A portion of which looks like this13

If the visitor buys the Facebook Ad Power training they are taken to a ldquoThank Yourdquo page that makes an upsell (Profit Maximizer) offer for our flagship event Traffic amp Conversion Summit 13

Clicking on the green button directs the visitor to a ldquoThank Yourdquo page that contains a Video Sales Letter that describes a training called Facebook Ad Power (Core Offer)13

That page has a 15 minute VSL from Ryan Deiss A portion of which looks like this13

If the visitor buys the Facebook Ad Power training they are taken to a ldquoThank Yourdquo page that makes an upsell (Profit Maximizer) offer for our flagship event Traffic amp Conversion Summit 13

That page has a 15 minute VSL from Ryan Deiss A portion of which looks like this13

If the visitor buys the Facebook Ad Power training they are taken to a ldquoThank Yourdquo page that makes an upsell (Profit Maximizer) offer for our flagship event Traffic amp Conversion Summit 13

If the visitor buys the Facebook Ad Power training they are taken to a ldquoThank Yourdquo page that makes an upsell (Profit Maximizer) offer for our flagship event Traffic amp Conversion Summit 13

The page looks like this13

Itrsquos only after going through the entire funnel that the visitor lands on the final ldquoThank Yourdquo page That page looks like this13

MOST OF THE SALES MESSAGES WE ARE USING ON THESE ldquoTHANK YOUrdquo PAGES ARE VIDEO SALES LETTERS (VSLrsquoS)

YOU CAN LEARN MORE ABOUT HOW WE CREATE VSLrsquoS HERE

Itrsquos only after going through the entire funnel that the visitor lands on the final ldquoThank Yourdquo page That page looks like this13

MOST OF THE SALES MESSAGES WE ARE USING ON THESE ldquoTHANK YOUrdquo PAGES ARE VIDEO SALES LETTERS (VSLrsquoS)

YOU CAN LEARN MORE ABOUT HOW WE CREATE VSLrsquoS HERE

MOST OF THE SALES MESSAGES WE ARE USING ON THESE ldquoTHANK YOUrdquo PAGES ARE VIDEO SALES LETTERS (VSLrsquoS)

YOU CAN LEARN MORE ABOUT HOW WE CREATE VSLrsquoS HERE

YOU CAN LEARN MORE ABOUT HOW WE CREATE VSLrsquoS HERE

EACH STEP IN THE (ldquoTHANK YOUrdquo PAGE) FUNNEL1) Confirms the prior transaction132) Measures conversions in our analytics program133) Makes the next offer in the funnel13

ARE YOU SEEING THE POWER OF THE ldquoTHANK YOUrdquo PAGE

PS Want the Chance To Finally Own Ryan Deissrsquo13Most Treasured Collection of Business Growth13

Checklists Reports ldquoCheat Sheetsrdquo and 13Standard Operating Procedures Click below13

ARE YOU SEEING THE POWER OF THE ldquoTHANK YOUrdquo PAGE

PS Want the Chance To Finally Own Ryan Deissrsquo13Most Treasured Collection of Business Growth13

Checklists Reports ldquoCheat Sheetsrdquo and 13Standard Operating Procedures Click below13

PS Want the Chance To Finally Own Ryan Deissrsquo13Most Treasured Collection of Business Growth13

Checklists Reports ldquoCheat Sheetsrdquo and 13Standard Operating Procedures Click below13