USING LINKEDIN EFFECTIVELYGROWING YOUR PROFESSIONAL NETWORK

WHAT IS LINKEDIN?

• Business-focused social networking site launched in 2003

• Main purpose: help people network professionally

• Once connected with a person, you have access to their connections

• The basic service is free.

LINKEDIN MAIN CONCEPTS

• Profile pageConnections

• Recommandations2nd connections

•Introductions 3rd connections

PROFESSIONAL USE

•Stay up-to-date with people and professional organizationsNetworking

•Ask and answer questions in the groups on LinkedinReputation

• Find out more about the people and organizations Research

ORGANIZATIONAL USE

Your Business

Increase visibility

Increase credibility

Recruitment Competition monitoring

Blogging

WHY I BELIEVE IN LINKEDIN?

• My Personal Benefits

• Financing proposals

• Job offers

• Reference by experts

• Introduction to key business contacts

Not convinced?

Watch out this Ted: http://goo.gl/MWIR0K

BIG DATA

SOCIAL CAPITAL

Reputation is the

currency of the future

SHARING ECONOMY

30 TIPS FOR AN OPTIMAL USE OF LINKEDIN

PERFECT PROFILE

1. Have a strong profile

2. Language

3. Profile Picture

4. Use all the characters

5. Reorder the content

6. Detail your experience

7. Add media

8. Omit irrelevant jobs

9. Endorsement and recommendation

10. Be personal

BETTER VISIBILITY

1. Have a catchy headline

2. Use key words

3. Publish posts

4. Add linkedin to your email signature

5. Insert a QR code on business card

6. Customize your URL

7. Connect LinkedIn With Twitter

8. Use linkedin applications

9. Temporarily turn off activity broadcast

10. Use other professional network

VALUE OF CONNECTIONS

1. Import email contacts

2. Accept connections

3. Endorse your connections

4. Personalize invitation

5. Take advantage of groups

6. Congratulation

7. Advanced search

8. Get 500+ connections

9. Become a LION

10. Subscribe a premium account

IMPROVE YOUR PROFILE

HAVE A STRONG PROFILE

• The strength level is based on the

completeness of the profile encouraging

you to complete all the sections

You achieve 'All Star' status by completing

all sections of your Profile and by having

Recommendations (minimum 2), Connections

(minimum 50) and Endorsements.

LANGUAGE

• Use preferentially english

• Review your grammar and spelling mistakes

• Good grammar is a predictor of professional success and indicates:

Intellectual aptitude

Critical thinking

Attention to detail

PROFILE PICTURE

• Have one !

• High Definition

• No selfie

• Recent & Professional

• Be yourself

• Stand out in the crowd

USE ALL THE CHARACTERS

KNOW THE CHARACTER LIMIT FOR EACH SECTION AND USE EVERY CHARACTER. THIS GIVES YOU THE OPPORTUNITY TO REPEAT KEYWORDS THAT ARE CRITICAL TO BEING FOUND.

Section Character limit

Professional Headline 120

Summary 2,000

Specialties 500

Position Title 100

Position Description 2000

Interests 1,000

Skills 25 skills using 61 characters per skill.

LinkedIn Status Update 700 unless you want to update your Twitter status at the same

time (limited to 140 characters)

REORDER CONTENT

• Reorder the sections

• This enables you to lead with what’s important and choose which strengths to

focus on.

• Bonus: it will make your profile stand out from the crowd

DETAIL YOUR EXPERIENCE

• Don’t follow the LinkedIn formula of creating one experience entry for each

job title you have held.

• Use an experience entry for each position in a same company. It’s OK to have

overlapping dates.

ADD MEDIA

OMIT IRRELEVANT JOBS

If they have no value today

If you had a bad experience with previous employer

A resume isn’t your autobiography. It’s a marketing tool.

ENDORSEMENT & RECOMMENDATION

• Be Selective

• Ask to be endorsed only for your Top Skills

• Reorder Top Skills

• Eliminate technical skills for basic software

programs

Have the courage to delete or reject the

endorsements that aren’t central to how you

want to be known (eg. Microsoft Office,

English, etc.)

BE PERSONAL

Your profile is not a resume or CV. Write as if you are having a conversation

with someone. Inject your personality. Let people know your values and passions.

In your summary, discuss what you do outside of work. You want people to want

to know you.

GET A BETTER VISIBILITY

HAVE A CATCHY HEADLINE

• Doesn’t have to include your job title

• Should reflect your area of expertise and the value that you bring.

• the keywords

• relevant keywords that match the industry or functional area

• the value proposition

• advertises what you’re trained in and summarizes the experience you have

USE KEY WORDS

• Identify the 2-3 keywords that are most important to you.

• Now your job is to get these keywords into your LinkedIn profile as much as

you can.

Into professional headline

Into LinkedIn URL

Into Summary

Into experiences

PUBLISH POSTS

• Everybody now has a platform

through which they can

contribute.

• Opportunity to showcase your

expertise

ADD LINKEDIN TO YOUR EMAIL SIGNATURE

Increases the exposure to your LinkedIn

profile

Connect with clients or people you’re

working with

INSERT A QR CODE ON BUSINESS CARD

CUSTOMIZE YOUR PROFILE URL

Use co.linkedin.com/in/olivierdeschuttermib

instead of

https://www.linkedin.com/profile/public-

profile-settings?trk=prof-edit-edit-

public_profile

CONNECT LINKEDIN WITH TWITTER

• You can either display Tweets on your LinkedIn profile, or share LinkedIn

posts on Twitter.

• If you want to display only certain Tweets with your connections on LinkedIn,

you can use the #in hashtag on your Tweets where only those with that

hashtag will be displayed on your LinkedIn profile.

USE LINKEDIN APPLICATIONS

• Enhance your profile

Slideshare

Amazon

Wordpress

TEMPORARILY TURN OFF ACTIVITY BROADCAST

Make changes to your LinkedIn

profile without alerting your

connections

UPDATES ARE SENT OUT TO YOUR CONNECTIONS IF YOU:

• Upload or edit your profile picture

• Update your profile's headline

• Add a new current job position

• Add a new current school

• Add a new link to a website

• Recommend someone

• Add a connection

• Follow a LinkedIn company page

• Follow news

• Join a LinkedIn Group

USE OTHER PROFESSIONAL NETWORK

You’ll increase your digital footprint while ensuring consistency.

ResumUp.com, SunZu.com, Upspring.com and Xing.com are a few services to

check out.

VALUE OF CONNECTIONS

IMPORT EMAIL CONTACTS

ACCEPT CONNECTION

ENDORSE YOUR CONNECTIONS

Endorse and recommend your connections.

They will do the same.

PERSONALISE INVITATION

When you want to connect with someone:

1. explain why you want to connect

2. tell them how you know them

3. find something in common

4. make it personal

5. be enthusiastic

6. reference their profile

7. thank them

FORGET THE STANDARD: “I’d like to add you to my professional

network”

TAKE ADVANTAGE OF GROUPS

• University alumni, specific professions, expatriates, etc

• Allows you to connect with people

• Share and participate

• Up to 50 for the free version

ADVANCED SEARCH

CONGRATULATION

The “Congratulate” button is an excellent opportunity to maintain a valuable

relationship with your colleagues or your connections, keeping that in-touch feel

alive.

GET 500+ CONNECTIONS

•Get at least 500 connections.

•Wide your target audience,

• Psychological impact of the magic 500+

BECOME A LION

• LION is a Linkedin Open Networker. A LION is someone who will accept

anyone’s invitation and connect with them on Linkedin.

1. Add the word LION to your headline, name and/or summary and attract

other Linkedin open networkers

2. Join groups like toplinked.com

SUBSCRIBE A PREMIUM ACCOUNT

1. Grow your network

2. Accelerate your career

3. Find talent

4. Drive sales

SOME NUMBERS

23 languages

347,000,000+ members

2 new members every second

200 countries and territories reached

ANY LINKEDIN QUESTIONS? GET IN TOUCH

Olivier de Schutter

co.linkedin.com/in/olivierdeschuttermib