how to perfectly brand your next unicorn startup
TRANSCRIPT
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BUILD THE RIGHT PRODUCT
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Should Solve a ProblemThe user should feel that whatever you are doing on your
app/website is a problem being solved.
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Flipkart of 2007
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Trainman
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PrepLift
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Should be Easy to Use and Visually Attractive
• Standards are very high nowadays, and you need to get the user on board the first time he/she uses your product.• It should be simple yet good-looking.• You don't need to clutter your home page with too much
content. A good product needs no convincing
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The New Freecharge App
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Mashable
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The Objective of the Product Should be Easily Visible
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Dropbox
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Dropbox
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Dropbox
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Dropbox
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Dropbox
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Dropbox (Engagement Area)
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It Should be well Categorised
• Average person makes 70 choices a day.• If there are fewer products but they are better
categorised, that increases engagement.
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Nomadly
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Nomadly
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Nomadly
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Nomadly
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Nomadly
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Volkswagen
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Volkswagen
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Volkswagen
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Volkswagen
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Volkswagen
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Le-mugs
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BUILD YOUR BRAND
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Logo, Colours, Fonts
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Paytm
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Quora
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Squarespace Logo
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Social Media Presence
• Innovative updates on social media• Exploit the latest rage on the internet• Posting on important days of the year like festivals and
birthdays of important people• Presence should be relevant to your product
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Zomato’s Facebook Page
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PrepLift
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PrepLift
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PrepLift
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PrepLift
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PrepLift
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Paletton
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Colourlovers
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Social Media Sharing
• People like to create things, but they love to show them off.• Instagram • 1st week - 1,00,000 users• 2 months - 10,00,000• This is because you could share very
easily from Instagram.
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Paid Ads on Social Media
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Use the Right Channels
• Use your own product for your own marketing.• A great intro video.• Blog.
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Uber and OLA Free Rides
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Hotmail Growth Hack
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Dropbox Growth Hack
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Apple’s White Headphones
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Coin’s Intro Video
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Powtoon and Animoto
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A Great Informative Blog
• Probably this works the best.• You can’t hire writers; use your
contacts.
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Flipkart Stories
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Toppr’s Blog
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GET TO THE RIGHT PEOPLE
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Get to the Right People
• We have too many choices and too little time.• You need to have your product adopted by the early
adopters; they are going to tell their friends and that is the best marketing there can be.• Don't be afraid to try new things, especially with
marketing.
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Twitter at SXSW
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Lessons here:
• Go where your early-adopters are and try to create a critical mass of attention that can launch your brand.• In the beginning, users won't come to you; you have
to get to them.
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Marketing on Foot
• Conventional ideas• Posters, bookmarks,
etc• Campus ambassador• Organise a
competition
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Posters, Bookmarks, etc
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Campus Ambassador
• Organises events on your behalf• Is active on social media on your
behalf
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Red Bull Student Brand Manager
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Objectives of this Program
• Infuse Red Bull into the college culture through projects and events• Draws out trends and makes reports
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HackerRank, Hackerearth
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Code Agon by CodeNation
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Mobile Users
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KEEP LEARNING
• Track your data• Read
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Google Analytics
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MixPanel
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Reading
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CONNECT WITH PrepLift
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CONNECT WITH MENikhil Sinha
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THANKS