how to pick the right social media platform for your business
TRANSCRIPT
HOW TO PICK THE RIGHT SOCIAL MEDIA PLATFORM FOR YOUR BUSINESS
Of all the people online:
58% use Facebook
23% use LinkedIn
22% use Pinterest
21% use Instagram
19% use Twitter
24% are on 2 social sites
16% are on 3 social sites
8% are on 4 social sites
4% are on 5 social sites
DAILY SOCIAL MEDIA USAGE OF ADULTS
70% use Facebook daily
49% use Instagram daily
36% use Twitter daily
17% use Pinterest daily
13% use LinkedIn daily
WHICH SOCIAL PLATFORM IS RIGHT FOR YOUR SALES PIPELINE
Facebook – Best for building a community
74% - Graduates71% - College Students70% - High school or less
Instagram – Best for companies with great images
Who are the photographers?
55% - 18-29 years old
28% - 30-49 years old
11% - 50-64 years old
5% - 65+ years old
LinkedIn – Best for career and industry insights
Who’s on LinkedIn?
23% - 18-29 years old
31% - 30-49 years old
30% - 50-64 years old
16% - 65+ years old
42% - Women
13% - Men
Pinterest – Best for E- Commerce and highly visual domains
Twitter – Best for topical and timely conversations
25% - Urban Areas
23% - Sub-Urban Areas
17% - Rural Areas
Where do the Twitterati live?
Over 1,000,000,000+ views every day
YouTube – Best for compelling videos
Snapchat – Captioned photos and videos sent to people automatically disappear
45% of Snapchat’s users are between 18 and 24
There is no one-size-fits-all strategy when it comes to a solid social media strategy
Use the mentioned tips to choose the right platform to maximize engagement with your audience
