How to Pitch Cross Platform

How to Pitch Multi Platform

How to Pitch Multimedia

How to Pitch Transmedia

How to Pitch Not just the TV

Introduction

•  Managing Director (UK): The Project Factory

•  Formerly Head of Interactive at Lion Television

•  Emmy, RTS, History Maker, Learning on Screen, IVCA Award winner; BAFTA, BIMA nominated

•  Past Factual Credits include: Britain from Above (BBC), History Detectives (PBS), Horrible Histories (CBBC), The Hajj (C4), Guns, Germs & Steel (Nat Geo)

•  Mentor at Documentary Campus, AIDC, Banff NextMedia, AFI’s Digital Content Lab

•  Teach Multiplatform Production at Indie Training Fund

Kirsty Hunter

TV Movie

Book DVD TV Movie Merchandise

App Website

Facebook Group YouTube Channel

Game

Twitter feed

Book DVD TV Movie Merchandise

App

Virtual World

Website

Facebook Group YouTube Channel

Game Podcasts Map

Twitter feed

Book DVD

SMS MMS

TV Movie Merchandise

App

Virtual World

Website

Facebook Group YouTube Channel

Game

Video

Podcasts Map

Twitter feed

Book DVD

Partwork

Event

Play

Interactive Billboard

Radio

Poetry

Music Tour Magazine

Phone line

SMS MMS

TV Movie

Competition

Exhibition

Infographic

Lecture

Campaign

Merchandise

How to

•  Do Your Research

•  The BIG Idea

•  NABC •  Need •  Audience •  Benefit •  Competition

•  Keep it Short, you can always answer questions in person

•  Be able to explain in 1 sentence

•  Integrate into main treatment

•  Keep audience at centre of experience

Write a Treatment

How to

•  Figure out what you need

•  Pictures tell 1,000 words

•  Play to your strengths

•  Materials could be: •  Moodboard •  Wireframes •  Mockups •  Site Map •  StoryBoards •  User Journey •  Platform Map •  Social Network presence •  Taster Video •  Prototype/Proof of Concept

Develop Materials

How to Moodboard

•  Collect pictures, sites, fonts, ideas that relate to your project

•  Work with designer to clarify ideas

•  Select a range to appear on your mood board

•  Assemble in PhotoShop or as a presentation in Powerpoint or Keynote

How to Wireframe

•  Create on paper first

•  Use Powerpoint or Keynote to create

•  Easy to use libraries such as Keynotopia, Keynote Kungfu

•  Or work with designer, user experience expert who will create for you

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How to Mock up

•  Create on paper first ie. decide on elements needed on page

•  Use Photoshop or if more basic Keynote or Powerpoint

•  Work with designer or can crowdsource design through crowdSpring, 99Designs etc

•  Explains concept more powerfully than words

Text

How to Site Map

•  Decide on the pages in your website/app

•  Start on paper

•  Decide on main navigation

•  Arrange into site sections

•  Account for all pages including Search results etc

How to User Journey

•  Think about how your audience will experience your content

•  Chart a typical user’s journey through the content

•  Show different entry points

•  Be ready to talk about your exit strategy

•  Can be charted or done with images such as photos

How to Platform Map

•  Similar to User Journey but this maps your platforms

•  Brand is always at centre

•  Platforms as satellites around brand

•  Can show how they correlate

How to Social Networks

•  Establish a presence for your series

•  If have large following tailor multiplatform so they can get involved

•  Highlight number of followers in pitch

How to Taster Video

•  Snappy

•  Tells a story

•  Covers all platforms

•  Posted on Vimeo, YouTube etc

•  Use multiplatform assets like mockups, user journey etc

How to Prototype

•  Rarely necessary at pitch stage, more likely after some paid development

•  Usually allows you to create cutdown app, demonstrate some code works

•  Work with specialists such as developers or app builders

•  If it is an app can load onto 3rd party’s mobile using application such as TestFlight

How to

•  Tell a story

•  Focus on the what and why and not too much on the how

•  Dazzle with taster tape, mocks etc

•  Avoid demo unless you have tech to project it

•  Be purposefully broad, you never know who is listening

•  If appropriate involve the audience

•  Leave them wanting more!

•  PRACTICE!

Pitch in Public

How to

•  Research their interests and objectives first

•  Ascertain how much time you have

•  Bring all the tech you need

•  Sell in a BIG idea and then reinforce proposition with supporting evidence and assurances you can deliver

•  Show off visual assets such as trailer, mocks, user journey

•  Demo something ie. similar App, website, technology

•  Be flexible and responsive

Pitch 1 on 1

Questions

Kirsty Hunter Managing Director (UK) , The Project Factory Email: kirsty@theprojectfactory.com Web: www.theprojectfactory.com Twitter: Kirsty_Hunter

Answers