Support

How to Plan Out Your

Entire 2013 For

Fantastic Marketing,

Sales and Profits!

January 4, 2013

Hello,

Marlon here.

This issue is about getting off to a roaring 2013 through PLANNING your

year!

Before I get started, if you’re an AFFILIATE, thank God Lorraine is back

Sunday night!

She is gonna run the commissions I’m 4 or 5 days behind on because I was

scared of mucking up Infusion’s calculations.

Also, I *think* Lisa will be back doing affiliate approvals next week. She

was out for the holidays. If you’ve applied for the affiliate program

recently, I’m waitin’ for her to be back in the saddle to do ‘em.

Support: If you have an unresolved issue, I’ve tried to handle them but if I

overlooked YOURS please post again to getyoursupport.com.

FACEBOOK training buyers: I have a DIRECT hook up at Facebook. If you

have $1500 to spend in the next 30 days, I can get you hooked up

DIRECTLY with not just an account rep but training from the horse’s

mouth. If you got a budget and want personal account help for 30 days at

no extra costs, post to getyoursupport.com.

I’ll have my staff back next week so we’ll be back on track. FINALLY!

Here’s the basic planning template:

Let’s walk through it step by step:

You START with your core values.

If you’ve read Rockefeller Habits, or Steven Covey, then you understand the

core values.

What are the core values you want to live your year by as far as your

business?

I might suggest a few:

Learning: Always be learning.

Focus 2 result: This means that you focus on a project all the way

through to a result. It can be a go or a no-go. But don’t leave it half DONE.

Get ‘er done.

You could also just call that “Get Dones.”

No obstacles: This is another way of stating “get dones. So you would

want to use one or the other, but probably not both.

Money is in the list: This is a core belief but the VALUE would be

valuing the list.

Go For It: This would be a core value. That you want to actually go for it

and not just sit on the sidelines dreaming.

You can dream up your own values. I’m just giving you a few examples.

What values would help you ELEVATE your activity, success and

satisfaction this year as far as your business?

>> PURPOSE <<

The next thing is to define your PURPOSE.

If you’re just starting out, then take a stab at it. WHY are you in business?

NOT from YOUR standpoint but what will you do for your CUSTOMERS?

How will you help make their lives faster, simpler or easier?

I give an example for me on “spreading the word about the Gospel of

Internet Marketing.”

>> CORE COMPETENCIES<<

What do you have to be GOOD AT in order to fulfill your purpose and your

Brand Promise?

Your brand promise is what are you PROMISING to do for customers

overall?

Each product you do has a PROMISE. But so does your overall business.

My unifying theme for example is “The King of Step-By-Step” Internet

marketing.

That’s my brand promise. Nearly everything I do is step by step.

Now in order to do THAT, I have to be good at certain things.

1. Breaking processes down into steps

2. Creating and selling dashboards

3. Creating, selling and providing step-by-step training

The REASON you want to spell this out is it helps you think through what

you have to DO in order to deliver your PROMISE as effectively as you can

to customers.

In the OLD DAYS Dominoes Pizza had this promise which was also a USP

of “Your pizza delivered in 30 minutes or it’s free.”

In order to deliver that PROMISE, they had to be able to do certain things:

a. Create pizza fast

b. Get their drivers to deliver it fast

c. Get it there hot

In the example I have the promise as “You get results or your money back.”

In order to make that promise you need certain capabilities.

For example, things that are good enough customers don’t WANT their

money back!

>> SWOT <<

The next one is your SWOT.

What are your strengths, weaknesses, opportunities and threats.

This is a good one to do once a year. You want to use your STRENGTHS to

take advantage of your OPPORTUNITIES and to minimize your THREATS.

You want to grow your weak points.

Now, in the OLD DAYS people would say focus on your strengths. BUT the

whole entire Mixed Martial Arts business has proven that weaknesses will

cause you to LOSE!

MMA fighters for example who can box fantastic but can’t wrestle lost their

fights in about 1 round or less!

And they don’t start WINNING until they fix their weakness.

Of course, in business, we have the luxury of designing the GAME we’re

playing to NOT NEED skills in our weakness category.

Or a lot of times we do.

For example, my strength is copywriting and my weakness is verbal selling.

So I don’t do a lot of “pitch” webinars. Having said that, it costs me quite a

bit of money and it might be something I work on in 2013.

>> One Year Goals <<

What are your one year goals?

If you’re new just take a stab at it.

Keep these ATTAINABLE.

If you haven’t made your first dime online, don’t put a million dollars there

unless you have a LOT of business experience in sales and marketing and

fast growth.

But what would make you happy?

>> QUARTERLY GOALS <<

Finally, what are your quarterly goals?

You can decide what you want to track each quarter like $ sales, # of new

subscribers to your email list, # of new products you launch, # of new

customers, the 90-day $ value of new customers.

You can track whatever is useful to YOU and your business model.

In the model I teach, your new opt ins, # new customers, 90-day $

customers, cost per new customer, # new products you launch. These are

the main things you track.

If you’re strictly following my model you would have affiliate stats in there

like # affiliates active and $ per affiliate average or something like that.

You can FANCY UP your plan if you want.

I didn’t include WHERE subscribers would come from, a TARGET COST or

anything like that.

I didn’t specify what new products I’d be creating.

I could add something onto it like this:

Then again, adding that onto each quarter might be too much.

You can decide what is helpful and useful for YOU!

Here is the real POINT:

Set GOALS and strive to stay ON TRACK.

For more info on a detailed planning system like above and actual

WORKSHEETS you can download, go to:

http://www.gazelles.com

In the screen cap below you can see there are MANY PDF’s and worksheets

to download and play with.

If that’s not enough for ya, you can go HERE and download lots more stuff:

http://help.gazellessystems.com/resources.html

He has QUARTERLY, ANNUAL and all kinds of forms.

Plus, he has built a whole BUSINESS around his GREEN LIGHT software

that businesses use for this kind of planning:

That has to be some of the coolest goal achievement, status reporting

software I’ve seen! Basically, it’s a scoreboard for employees and such.

You can do a SCOREBOARD for yourself in Excel. But this software sure

looks cool. I don’t think it’s priced for home biz people though. It’s a

corporate type thing. I’d stick to it about 2 days!

Still, it shows how a little CREATIVITY can take a pretty simple process and

turn it into a fantastic business!

Now I’m not gonna sit here and pretend I’ve done it much like this in my

career. I think it’s what works BEST.

In the future depending on how I grow my business, I might hire someone

who is a lot better at linear planning and execution like this than I am. I

think things like this really help employees.

At the same time, I’ve set plans this year that are SIMPLE but I feel very

good about them and I feel the process of thinking through them was quite

useful.

What I had is SIMPLE.

I have my vision, my first quarter 5 priorities, my values for the year that I

feel give my business an edge, my yearly goals (around 5 things that are

important to me).

I modeled my plans after how he does it in this book, although all the

systems in there for employees is a bit much for my business. Still, I like the

simple ideas.

Gino took some of the same concepts in planning and built his own unique

style around it. I like Gino because he’s SIMPLE. Have a vision, values,

quarterly goals, annual goals. Know your priorities. Keep a simple

scoreboard or metrics.

Just the simple basics that most people don’t do. Even businesses that

know better don’t do.

Here’s another one I’m gonna take a look at:

Knowing WHAT to do important.

But coming up with a PLAN for the year and FOCUSING on it is critical.

This is why I think the QUARTERLY planning sessions are vital.

Best wishes,

Marlon

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=============================================

MY SPECIAL THANKS TO THE FOLLOWING PEOPLE

WHO HAVE SUPPORTED MY PRODUCTS AND CONCEPTS OVER

THE YEARS:

Allan Gardyne

David Jenyns

Dan Cauthron

Michael Merz

Jason Fladlien

Matt Gill

Kevin Wilke

Dr.Mani Sivasubramanian

Russ Brunson

Tim Castleman

James Jones

Connie Green

Pat O’Bryan

Sean Mize

David Jenyns

Terry Duff

Yanik Silver

David Ledoux

Bill Hibbler

Jim Edwards

Sasi Kumar

Ewen Chia Ti Wah

Michael Wong

David Vallieres

Titus Hoskins

Michael Paetzold

David DiPietro

Brian Terry

Dan Kelly

Michael Filsaime

Dave Lovelace

Derrick VanDyke

Gary Martin

Melanie Mendelson

Keith Wellman

Joshua Jenkins

Jeremy Burns

Sharlene Raven

Michael Nicholas

Anil Kumar

Joel Comm

Gabor Olah

Craig Haywood

Sterling Valentine

Frederic Patenaude

Jessica Clark

Liz Barton

Roger Hall

Marc Horne

Willie Crawford

Thank all of you. You have my gratitude forever.

Your contributions to my life and my business do

not go unnoticed nor unappreciated.

If we stand tall, it IS because we stand on the shoulders

of giants who came before us and who gave us a helpful hand.

This poem summarizes everything I am, everything I believe about

marketing and life.

The Road Not Taken

Two roads diverged in a yellow wood,

And sorry I could not travel both

And be one traveler, long I stood

And looked down one as far as I could

To where it bent in the undergrowth;

Then took the other, as just as fair,

And having perhaps the better claim

Because it was grassy and wanted wear,

Though as for that the passing there

Had worn them really about the same,

And both that morning equally lay

In leaves no step had trodden black.

Oh, I marked the first for another day!

Yet knowing how way leads on to way

I doubted if I should ever come back.

I shall be telling this with a sigh

Somewhere ages and ages hence:

Two roads diverged in a wood, and I,

I took the one less traveled by, And that has made all the difference.

Robert Frost

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