Digital Evolution:

5 Tips to Prevent & Overcome Online Extinction

Andrea VascellariCEO itive.net

'Real World'

The Earth is 4.54 billion years

'Digital World'

Arpanet (1957)first knowledge transfer network...Internet (1990)TCP-IP prot.

credit: http://www.youtube.com/watch?v=9hIQjrMHTv4

Mass Extinctions

http://commons.wikimedia.org/wiki/File:Phanerozoic_Biodiversity.svg

Primary cause of extinction

inability of species to adapt to environmental changes. !

Digi-Evolution Failure?

you get wiped off the face of the www:D

Forget Websites... Think of Digital Brains

Forget Websites...Think of Digital Brains

Hindbrain (vital functions)

Midbrain (reflex center)

Forebrain (2 hemispheres:logic & creative)

credit: http://www.flickr.com/photos/zillafag/3284353334/

Digital Brain

Hindbrain (index, config, css, etc.)

Midbrain (forms, spam filters, etc.)

Forebrain (overall design & functionality)

credit: http://www.flickr.com/photos/zillafag/3284353334/

The Digital Sage

it picks the best digital brains that people need to achieve certain objectives.

Natural Digital Selection

StrategyWhat to do to survive?

credits: http://commons.wikimedia.org/wiki/File:Selection.svghttp://en.wikipedia.org/wiki/Charles_Darwin - btw - we love Darwin ;)

TacticsHow to do it?

5 Causes of Extinction&

5 Tips to Survive

1. Information Overload

5 sec. test

FiveSecondTest.com

2. Structure

Structure

http://seogadget.co.uk/solving-site-architecture-issues/

Structure

http://seogadget.co.uk/solving-site-architecture-issues/

Structure

http://seogadget.co.uk/solving-site-architecture-issues/

3. Content

Attention!

Attention!Content should be:

Shared where the audience livesVenue TailoredPublished at the best time

4. What & How

. What do you do/offer

. How you do it

. What do you do/offer

. How you do it+ Who you do it for+ Why you do it better

5. Behavior

Goals & Funnels

Andrea VascellariCEO itive.net

AndreaVascellari.comTwitter.com/vascellari

andrea@itive.net