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10 WAYS TO TURN YOUR LEARNERS INTO ZOMBIES

HOW TO:

Be A Learning Zombie Hunter and Prevent the Learning Apocalypse in Your Organisation

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10 SURE FIRE WAYS TO TURN YOUR LEARNERS INTO A ZOMBIE ARMY

And we don’t want that….

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1. Make the front door very, very scary

Do you dare to enter?

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Doors leading to no-where.

Smoke-screens everywhere.

No personality.

No branding.

Just a devious maze of STUFF.

Enter the LMS house of horrors…

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Or, you can be a zombie hunter.

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• A branded LMS experience.

• Engaging• Interactive• Easy to

navigate• Generates

intrigue

…and leaves learners wanting more

Zombie Hunter Tactic: Create a front door worth opening.

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So good you could eat it up…

Yum! This LMS looks better than brains.

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2. Kill Their Feelings

Zombies don’t need to feel, right…?

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…and numb them with boring learning objectives.

At the end of this course, you will be able to: • Blah• Blah• Blah• Blah• And more blah…

Click here for extra blah, blah blah…

Are you brain dead yet?

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Zombie Hunter Tactic: Get their attention with stories of intrigue and risk

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Grab them with gossip, and real stories

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Ask them questions. Re-activate those inactive minds...

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Set up a mystery. That will confuse their zombie brains!

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3. Make the Content Lifeless

The graveyard where elearning content goes to die.

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Dump information on your learners to ensure their eyes stay glazed and their lips stay drooling.

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Zombie Hunter Tactic: Make it personal. Include engaging video content and stories learners can relate to.

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Provide immersive, interactive video.

Stories that build

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Show them, don’t tell them.

Don’t just tell them, show them. Videos are a great way to do this..

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Give them more than one option.

Set up different videos for them to explore.

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4. Talk Like a Zombie.

Brains!

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Drone. On. And On. And On….

If seeking to build a zombie army, it is critical that the general follows important steps to zombify those individuals seeking to escape the general’s domain by hunting them down with boring instructional design speak, copious amounts of corporate jargon, while also numbing their brains with fact after fact of repetitious blather that will go in one ear like a worm only to consume the individual’s brain and thus, successfully, turn him or her into a zombie. Mmmm....brains. Brains!

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Zombie Hunter Tactic: Take a high-empathy approach. Talk to your learners like human beings

--warm their cold, dead hearts.

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Make it personal.

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Welcome and engage them from the start.

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Provide engaging content that invites them to use their senses.

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5. Force them to endure mindless clicking.

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Confuse their zombie brains. Disconnect the challenge from any context.

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Zombie Hunter Tactic: Make the activities relevant.

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Get them to think about their own experiences.

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Build in time to reflect.

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Put the challenge in context.

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6. Include lots of cheesy, lifeless stock photos and clipart

I’m having so much fun!

We’re a team!

I just love my job so much!

Brains!

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Zombie Hunter Tactic: Make the visuals on brand and make sure they matter.

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7. Don’t tax their undead brains with choice.

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7. Give them one path to go down and lock them into it.

Click “next” to continue to brains.

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Zombie Hunter Tactic: Give them meaningful choices.

Invite them to explore.

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Let them use their brains to pick and choose.

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Try Thiagi’s Four Door Model.

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Let them browse.

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Let them decide: Learn or apply?

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8. Give them no hope of survival.

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Don’t give them false hope for the future and DON’T provide any motivation, support, or encouragement.

You have completed this course.

There is nothing more until the next course.

THERE IS NO EXIT. And there was no point..

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Zombie Hunter Tactic: Give them a call to action.

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Get them doing stuff in the real world of humans.

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Have them create their own action plan.

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9. Isolate them. Don’t allow any opportunities for them to connect with others.

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Zombie Hunter Tactic: Get social and informal.

Hey, how did you do this? What do you

think?

Here’s my idea. I’d love some feedback.

What are some best practices for this?

This is a challenge for my department?

What ideas do you have?

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10. Don’t play games. (Zombies don’t know how to have fun.)

Zzzzzzz…

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Zombie Hunter Tactic: Get your learners out of zombie land and into gaming land (no drooling or glazed eyes here.)

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Consider adding badges to incentivise participation.

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The Zombie Hunter’s Rule Book: 1. Make a really nice front door (your LMS)

2. Get their attention and make it emotional

3. Avoid the info dump. Give it life through stories.

4. Talk to them like human beings.

5. Make the activities relevant and reflective.

6. Make the visuals matter and avoid cheesy stock images.

7. Give them choices and let them explore.

8. Provide a call to action and give them hope for the future.

9. Enable and empower them connect with each other and collaborate.

10.Make it fun with games and incentives.

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For FREE resources: www.kineo.com/resources

Do you need some help bringing your learning content back to life? We’d love to help!

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