How to program locallyLocal, live DJ

Live Assist

Some local, some syndicated

Automation / voice tracking

24/7 network (ABC Radio / Citadel)

PD, MD, GM, GSM, NSM, LSM

Radio Music Formatsmusic radio format basics--legal ID, elements

(liner / sweeper / stager / jingle), music sweep, front selling and backselling, segué

rotation (horizontal and vertical)

DJ breaks, stop sets, order of spots in stop set, number of spots per set

inventory by hour ('units'),

Personality RadioKidd Kraddick early days

Doug Banks

Cody Allen interview

Delilah

Chris Sifuentes voice tracking

Selling radioradio script formats and approaches

TA: radio formats, radio dayparts, radio 'prime time' (7a-7p vs. daypart ranks)

Stop sets / spots sets (TV: pods)

spec spots, Arbitron ratings and markets, :30s vs. :60s

selling packages vs. flights, ROS/BTA/specified rates

calculating gross revenue per hour, daypart, day and week, sellout rate, selling CPM/CPP vs. 'good will', make goods

Sales / Programming Terms

ADI (Arbitron) DMA (Nielsen)

Metro

TSL

CUME

AQH

‘the book’

‘sweeps’ (TV), ratings periods

DST (Differential Survey Treatment)B- Black ethnic controlsH - Hispanic ethnic controlsBH- Black and Hispanic ethnic controls

DST (Differential Survey Treatment)B- Black ethnic controlsH - Hispanic ethnic controlsBH- Black and Hispanic ethnic controls

Local vs. nationalLocal direct

Local agencies

Rep Firm (Katz)

Local station sales vs. syndicated shows (how does a national product get onto your local station?)

Air shifts…Target audience

Live / personality radio

Show prep CONTENT TYPES

Bits, phoners, contests, call-ins sources