how to properly develop a garden post design
TRANSCRIPT
GARDEN DEVELOPMENT AFTER HANDOVERNicola Gammon, Shoot
Helen Elks-Smith, Elks-Smith Landscape and DesignTendercare Nurseries, 26th January 2017 4pm
AGENDA
• Overview of Shoot• How does Shoot help garden designers to:
• Earn more and save time/costs• Maintain your garden vision after handover
• NEW: Care Calendar• Discussion with Helen Elks-Smith
• About Elks-Smith Landscape and Design• Who owns the garden maintenance and development?
• Discussion and Questions• Help with Shoot demonstration and set-up with Tania in
the Reception/Greeting Area
FOUNDER’S STORY
UK PRESS AND AWARDS
CROWDFUNDING INVESTMENT £500,000
MEET THE SHOOT TEAM
Angela Rahe-BlomfieldDesign
Martin WillittsWeb Developer
Tania OddiExecutive Assistant
Ben SparksBusiness Development
Mike DunneSEO
Kathy NecusPlant Database
Nicola GammonFounder & CEO
WHAT DOES SHOOT OFFER UK GARDEN DESIGNERS?
1. New business leads and new revenue streams
2. Save time and money pre-build
3. Save time at garden handover
4. Customer retention and
upsell
5. Transfer garden
GARDEN DESIGNER BUSINESS CYCLE
Garden and planting planning
Completion
Retain valuable clients
Sign-off and Build
End relationship and reduce ongoing support overhead
1. New business leads and new revenue streams
2. Save time and money pre-build
3. Save time at garden handover
4. Customer retention and
upsell
Business listing and articles Remove objections pre-sale Garden audits
Researching plants Visual planting lists Multi-plant add Vectorworks
Sharing and collaboration Your branding
5. Transfer garden
BUSINESS CYCLE - SHOOT SUPPORT
Create garden maintenance quickly Monthly email reminders Delight customers
Hand over at the end Reduce ongoing questions
NEW CARE CALENDARDEMONSTRATION
NEW DESIGN – VIEW BY TASK/PLANT
NEW DESIGN – VIEW BY TASK/PLANT
PROFESSIONAL - EDIT
PROFESSIONAL - ADD BESPOKE TASKS
TICK TO COMPLETE TASKS
HELEN ELKS-SMITH
WHAT DO WE DELIVER TO CLIENTS?
What do we deliver to clients?
Why does garden ‘maintenance’ matter and are we using the right
language?
Gardening:What do plants need?
What do designers need?
CHALLENGES / ISSUES
• The client• as an educated gardener• as a fearful or time poor gardener • managing gardener/ 'maintenance' team
• For us • working with gardener/ 'maintenance' team • client expectation/client budget for ongoing care • different types of gardener vs garden maintenance team • difficulties of earning money as a gardener/maintenance
Shoot plays a role to help designers and gardeners with all of these
