how to provision a shortcode
TRANSCRIPT
2SMS RESOURCES
RESOURCE COMMITMENT
FINANCIAL COMMITMENT
10 EASY STEPS TO
PROVISIONING A SHORT CODE
1
TIME COMMITMENT
2SMS RESOURCES
1. DECIDE A SHORTCODE NUMBER
• Check www.usshortcodes.com for available numbers if you want a vanity shortcode
• Vanity shortcode cost $1,000 per month, whereas a randomly issued shortcode only cost $500 per month to lease
2
2SMS RESOURCES
2. LEASE YOUR SHORTCODE
• Lease a shortcode with Neustar, Inc. • Submit your application and wait 2-days • Once Neustar approves your lease application, you must
pay for the first 3 months of your lease upfront. Get your credit card out.
• Setup an auto renewal every 3 months or make an annual payment
• If you forget to renew, your shortcode will be disconnected immediately
• Add reminder to renew on your calendar
3
2SMS RESOURCES
3. SELECT YOUR GATEWAY PARTNER
• Open an account with an SMS gateway vendor of your choice
• Aggregator
• A2P Provider
4
2SMS RESOURCES
4. BUILD & SUBMIT A CAMPAIGN
• Build an SMS Campaign application based on your business requirements following the MMA & CTIA rules and regulations guide
• Submit the campaign application to each wireless carrier to which you want your shortcode provisioned
• Expect to get your application rejected several times. Don’t be discouraged, resubmit with modifications.
5
2SMS RESOURCES
5. BUILD AN OPT IN/OUT WORK FLOW SYSTEM
• Prepare for audit and testing
• Your system must send auto responses according to your campaign application
• Opt In/Out mechanism must be up and running
6
2SMS RESOURCES
6. PROVISIONING• Each wireless carrier will test all keywords
and opt in/out work-flows
• Average testing is 2 weeks, thought some wireless carriers take as long as 8 weeks to finish testing
• If you fail your test first time, 8 weeks will turn to 10 to 15 weeks
7
2SMS RESOURCES
7. WIRELESS CARRIER APPROVAL & LAUNCH
• Once the wireless carrier is satisfied with your workflow system, each carrier will approve and certify your shortcode on their network
• Typical time-frame for wireless carrier to turn on the switch is 2-3 days, but can take up to 2 weeks
8
2SMS RESOURCES
8. CONGRATULATE YOURSELF
• Once a last wireless carrier turns on the live switch, your shortcode is ready for SMS traffic
• Promote your shortcode to your target audience
• Pat yourself on your back, you have completed an overwhelming process on your own.
9
2SMS RESOURCES
9. MAINTENANCE• Prepare a business system to manage
• Shortcode renewal
• Random audits
• Scrubbing inbound responses for Opt Out intention
• Enduser issues
10
2SMS RESOURCES
10. ROI ANALYSIS
• Annual Shortcode cost
• Annual SMS cost
• Annual Operating cost
• Revenue generated by a shortcode
11
2SMS RESOURCES12
SHORTCODE PROVISIONING
2SMS RESOURCES
FOR MORE INFORMATIONCONTACT 2SMS 1-877-276-7266
13