CONFIDENTIAL – DO NOT DISTRIBUTE 1

How to Reach Over 50 Million MORE Prospects with PPC

Larry Kim, Founder & CTO, WordStream, Inc.

Stacey Helman, Senior Bing Evangelist, Microsoft

May 15, 2013

Today’s Agenda

2

• Yahoo!Bing Network

• What Makes Bing Different

• Efficiently Manage your Bing and AdWords Accounts

• Special offer from WordStream and Bing

Speaker Introductions

3

• Larry Kim

– Founder, CTO, WordStream, Inc.

– Been doing PPC & SEO for 10 Years!

– 5 Years ago, started WordStream!

– We’re the Provider of the AdWords Grader and the 20 Minute PPC Work Week

• Stacey Helman

– Senior Bing Evangelist at Microsoft

– Responsible for raising awareness and generating excitement for the Bing platform.

– Speaker at SES, SMX and the Search Insider Summit

•

•

The Yahoo! and Microsoft Search Alliance is a major

initiative between our companies that creates a

competitive choice in search advertising for

advertisers and consumers.

Create a powerful new choice in Search

Give you more volume with less effort

Faster innovation through scale

Provide a better search experience for consumers

Improve your ROI

•

•

OUR

EXCLUSIVE AUDIENCE IS ENGAGED IN THE CATEGORIES YOU CARE MOST ABOUT

Exclusive Yahoo! Bing Network Audience

Shared Yahoo! Bing Network - Google Audience

76%

73%

82%

70%

Auto Buyers Spend

47% more

than average searcher2

Car Renters over

indexed

200% more than a Google

searcher2

29% more likely to have applied

for an initial home

mortgage online in

the last 6 months

22% more likely to purchase a

new resident in the

next 6 months

When compared to Google, the Yahoo! Bing Network audience is

10% more likely to have a cellular device with a US operator

400% more likely to make a hotel reservation than a Google Searcher2

So what makes Bing different?

1 Billion

Use Office

700 Million

registered

users

30 Million

subscribers

60 Million

console sales

5.6 Billion

searches a

month

60 Million

copies sold

NEW OLD

Facebook Graph

Bidding capability

Reporting

Potential for

expanded

presence via

multiple

listings

Advanced targeting capabilities

Increased clicks and conversion rates

Categorizati

on options

Local extension +

Call extension +

Merchant rating +

Sitelink extension

Enabling customers to

reach you faster

•

•

•

2011: 6 countries

2012: 21 countries

2013: 52 countries

Global Readiness Making it easier to reach global audiences through

platform transitions and investments

INSERT BRADS SLIDES HERE

• INSERT BRAD’S SLIDES HERE

CONFIDENTIAL – DO NOT DISTRIBUTE 25

Increasing your reach,

Without doubling your

work.

How Many SMB’s Manage Bing Ads…

CONFIDENTIAL – DO NOT DISTRIBUTE 26

WordStream = Bing + Yahoo + Google!

Manage Bing and

AdWords campaigns in a

single interface

Use WordStream’s 20-

Minute PPC Work Week

to manage your Bing Ads

account

Cross-Platform Analytics

- Compare your

performance across Bing +

Google!

Let our software do all the work!

CONFIDENTIAL – DO NOT DISTRIBUTE 27

Impactful Guided

PPC Workflow

Finds “Low

Hanging Fruit” in

your PPC

accounts

Works with Both

Bing Ads and

AdWords!

CONFIDENTIAL – DO NOT DISTRIBUTE 28

Supports 5 Key

PPC Optimization

Tasks

Shows the Impact

on your

campaigns

Takes Just 20

Minutes Per Week!

CONFIDENTIAL – DO NOT DISTRIBUTE 29

Example: Apply AdWords Changes from the 20

Min Work Week to Bing with 1 Click

Apply AdWords Changes from the 20MWW to

Bing with 1 Click

Keyword Expansion Example

CONFIDENTIAL – DO NOT DISTRIBUTE 32

Manage Bing & Google Ads in Same Easy Interface

Easily Navigate your Bing Search Query Report

Quickly Add Keywords from AdWords Search Query

Report to Bing

View Your Performance Alongside AdWords

Reasons To Try Bing Ads Today

CONFIDENTIAL – DO NOT DISTRIBUTE 37

Drive More Leads and Sales!

Easy to Convert Existing Campaigns

Very Easy to Manage to Cross Platform

Extend Reach of Your Campaigns

Diversify Your Lead Sources

Your Questions

38

Thank you for attending!

Don’t forget to sign up for a Free Trial of WordStream:

http://www.wordstream.com/ppc-free-trial

Or contact us directly: Larry Kim

lkim@wordstream.com

http://twitter.com/larrykim