how to really turn your blog into a marketing powerhouse [nmx 2014]

www.BlogMarketingAcademy.com

The Next LevelHow To REALLY Turn Your Blog

Into A Marketing Powerhouse

Saturday, January 4, 2014


What blogging usually looks like...



Content quotasSaturday, January 4, 2014


Questionable ROISaturday, January 4, 2014


No SalesSaturday, January 4, 2014


• The constant pressure to post more content

• No idea if it is paying off

• Very little audience response

• Flatlined traffic

• Frustration



What it CAN look like...



Blog Marketing• Content isn't a stressful thing.

Little pressure.

• Your blog is a key component your marketing

• Your blog generates leads - and classifies them - automatically.

• Expanding traffic, more sales.



Hi, Iʼm David.



What We'll Cover• How to ensure that every post you create has a

strategic reason to exist.

• How to never have to wonder what you should be posting - and when.

• How to have your blog "listen" to your readers' activities and respond automatically.

• How to magnify your blog’s marketing power beyond what most people do.



Let's get movin'



Call to Action



Never forget the call to action.



Make your own call to action map.


www.BlogMarketingAcademy.comSaturday, January 4, 2014


CTA Map

• Include all optin offers

• Include social share campaigns (i.e. Social Locker)

• Include any products you sell (your own or affiliate)

• OPTIONAL: Categorize CTAs based on category or type of content



Magic Action Box



LeadPagesSaturday, January 4, 2014


Ten Minute Pages



But, what do your write?



Do you think TV show producers wonder what's

going on the air tomorrow?



Content PlanningPlanning is one of the key factors which

differentiates a professional from a “newb".



Editorial Calendar



What Mine Looks Like



Editorial Calendar Data• Type

• Title / Headline

• Due Date

• Publish Date

• Transcript?

• Feature Image

• Campaign

• Channels

• Keyword?

• Call to Action

• Created (Y or N)

• Published (Y or N)

• Syndicated (Y or N)



Why do this?• Reduces the worries about what you should write and

when

• Gives each piece of content a reason to exist.

• To promote something

• To act as a lead magnet

• Pre-launch content

• To further along a story (which itself is a marketing campaign)



How?• List any campaigns or launches you intend to do.

• List any general ideas you want to do.

• Look at upcoming holidays or events you may want to do a campaign around.

• Use call to action map.

• Plan content around the campaigns you come up with.

• Fill in the “gaps” with content which builds the community, builds new leads, and serves as a long-term asset.



Planning Tips

• Don’t limit yourself to writing blog posts.

• Videos, webinars, podcasting, etc.

• You can have “themes” to the week or month.

• Have one piece lead into another. Think about “24”.



Making your blog into the ultimate lead

builder.

Next up…



The #1 goal of your blog is to build your

list.



The #2 goal of your blog is to segment

your list.



Segmentation allows you to send the right message at the right time, to the right

person.



How Your Blog Segments

• When somebody opts into a different opt-in form, segment them based on the BEHAVIOR that opt-in represents.

• Hook up your blog to your lead database so that your blog will “listen” to what your prospect does on-site.

• Different lists vs. tagging



ToolsStandard email list providers:

Full CRMs with taggingand ability to “listen”:



Blog + CRM• Auto-tag prospects based on blog posts they read

• Automatically follow up with an email (or offer) after they have read a blog post

• With lead scoring, automatically rank subscribers based on how often they visit your blog.

• Based on interest, email them hand-picked stuff from your archives which is more relevant to them.



Let’s wrap up…



What I Hope You’ll Get From This

• Your blog is a very powerful marketing tool… when used in the right way.

• Never, ever forget to tell your readers their next move.

• Real results come with planning.

• Build - and segment - your list, thereby magnifying the power of your blog substantially.



For more information…

www.blogmarketingcademy.com/nmx2014/

• Download these slides

• Links to relevant tools

• Links to further reading

• Download my editorial calendar template

• Ask me followup questions


how to really turn your blog into a marketing powerhouse [nmx 2014]

Business

blog posts

marketingyour blog

blog segments

blog marketing content

blog postwith lead scoring

content planning planning

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piece lead