how to redesign for student success like the princeton review
DESCRIPTION
The Princeton Review's redesigned portal gave students faster and easier access to the tools that could shape their future. Learn how Ayantek helped the Princeton Review overhaul their student portal. http://www.percussion.comTRANSCRIPT
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HOW TO REDESIGN FOR STUDENT SUCCESS LIKE THE PRINCETON REVIEW
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Praveen Ramanathan President & CEO, Ayantek LLC
• 18 years of experience in delivering strategic eBusiness solutions • Engineer by trade • Specialties: Customer Experience ▪ Technology ▪ Content Management
• Founded Ayantek in 2008 • Profitable since inception • Average Y2Y growth of ~200% • Our vision: Enrich the Digital Experience for all users
• Email: [email protected] • Skype: Praveen.Ramanathan • Twitter: #Ayantek
• Phone: 857-928-5406
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About Ayantek We are a Digital Strategy & Solutions firm
• Using Social, Mobile, Analytics, and Cloud (SMAC) technologies to • Drive Business Innovation & Productivity • Increase Customer Loyalty • Generate Market Opportunities for our customers
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INDUSTRY LANDSCAPE
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State of Test Prep Industry
Market has grown to $4B worldwide, $1B in US
Lots of innovation & new entrants
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Landscape Shift Technology innovations have introduced a new dimension
Social Media • Ability to share experiences • Feedback and commentary Mobility • Use of tablets and smartphones • Students can be anywhere taking courses • Virtual Tutoring
Interactive Experiences • Videos • Gamification • Real-time
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• Offer test preparation, tutoring and admissions services
• Online courses, resources, and books (both electronic and printed)
• Operating through a network of 5,000 tutors and teachers
• United States, Canada and International franchises
• Prep for all major admissions tests, including the SAT®, ACT®, SAT Subject Tests™, AP® Exams, MCAT®, LSAT®, GMAT®, GRE®, DAT® and OAR®.
The Princeton Review A leader in helping college and graduate school–bound students achieve their higher-education goals.
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OVERALL STRATEGY
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Students
Parents
• Junior High School Students • High School Students • College Students • Graduate Students
• Parent of Junior High School Students • Parent of High School Students • Parent of College Students • Parent of Graduate Students
Each persona has unique needs List of Personas
Others • Working Professionals with all levels of education • Educators
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• Leverage analytics to gather insights • Personalized experience • Improve the entire context of the student experience
• Support ability to logon via their social account • Engage socially to increase student and parent interest • Create a mobile friendly experience
Improve user experience
Infrastructure
• Provide easier access to information • Provide high degree of context specific to the student • Demonstrate the 30+ years of value and depth of experience
• Re-architect the web infrastructure to allow for more rapid addition of features • Provide an integrated view of the student’s total interaction with TPR
A multi-faceted approach was required to engage users Overall Strategy
Content
• Provide program guidance and recommendations for courses • Provide online access to detailed score reports and commentary • Establish new programs for MCAT and other tests
Social media & mobility
Analytics
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To improve the overall user experience and increase engagement User Goals
Design to be useful & usable 1
2
3
Simplify the user experience
Enhance engagement
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Registration & Profile Pages • Registration - Users sign in or register for full access to
princetonreview.com • Profile – User’s information can be viewed and updated at any time Dashboard Page • Summary of course information at a glance -- this includes test scores, drill
scores and access to online content
Interactive and Printable Score Reports • Interactive and printable reports show a user’s exam performance • Provide insights on how users can improve test scores • Content includes overall scores, score breakdowns, customized comments,
and access to question information
User Experience Improvements
Three key site areas for parents & students
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REGISTRATION & PROFILE
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Registration & Profile Registration Page before Redesign
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Registration & Profile Registration Page after Redesign
Lightbox Approach – Allows users to quickly exit and return to previous page
Prominent log in link – Helps users find the correct page if they’re lost
Larger Text – Increases readability on phones & tablets
Larger Entry Fields – Allows users to easily tap fields without making a mistake on mobile devices
Personalized Experience – Only asks users questions that pertain to them, making the process shorter
Prominent Call to Action – Tells the user exactly what you want them to do
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Registration & Profile Registration Page after Redesign
Save & Finish Later – Allows user to stop process at any time while still saving important information
Progress Bar – Shows user’s progress & how many steps in process Sections vs. Long Page –
Breaks up process for user so it feels shorter
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Registration & Profile Profile Page before Redesign
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Registration & Profile Profile Page after Redesign
Prominent Navigation – Gives users easy access to other pages
Personalized Title – Includes user’s name for a more personal experience
Prominent Save Button – Tells the user exactly what you want them to do
Tabs Break Up Content – Makes content more digestible for user
Check Marks Show Where User has Filled Out Information – Alerts user to where they have information missing
Larger Text – Increases readability on phones & tablets
School, Course & Event Search – Gives users easy access to search functionality
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DASHBOARD
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Dashboard Dashboard before Redesign
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Dashboard after Redesign
Dashboard
Personalized Title – Includes user’s name & course title for a more personal experience
Test/Drill Scores – User can see test/drill scores & score breakdowns
Switch course dropdown – Allows users with more than one course to quickly change their course
Test Date Calendar Countdown – Keeps user aware of test date
Access to Online/Printable Score Report – User can launch report with more detailed test performance information
Online Content Access – Gives users access to content to help them improve their scores
Shows progress on most recent online content completed/started – User can easily see what they were last working on
Consistent Page Header – on Profile, Dashboard & Score reports
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Dashboard after Redesign
Online Content Sections – User can easily see and access all online content sections
Visually shows content that has been completed, is in progress or is not yet started
Dashboard
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SCORE REPORTS
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Score Reports before Redesign
Score Reports
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Score Report after Redesign
Personalized Title – Includes user’s name & course title for a more personal experience
Shows users what schools they would qualify for with a higher score – School titles link to pages with more information
Print-friendly Version – Generates on click
Users performance on sections out of score range
Expands to show question by question performance
Shows users overall score & performance compared to other students – User can launch report with more detailed test performance information
New Score Reports
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Score Report after Redesign
Personalized Comments – Display based on user’s performance
Questions marked Correct, Incorrect or Skipped – On click, user can view full question and all potential answers
Filter by Correct, Incorrect or Skipped – Personalized view allows for easier exam review
New Score Reports
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Score Report after Redesign
Consistent experience – Includes features of prospect report with additional insights and details
Progress Over Time – Shows user performance over several tests
Section Scores – Shows progress over time in sections. User can click to get additional score breakdown
Strengths / Areas of Focus – Gives users insights on what areas they excel in and what areas they need to improve
New Score Reports
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Section Performance Breakdown – Includes number of questions answered correctly, incorrectly and skipped
Performance breakdown by category and question type – Gives students specific areas within sections to improve
New Score Reports Score Report after Redesign
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SAT & ACT Prospect Reports give users a consistent user experience New Score Reports
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Printed reports provide similar experience but designed for printing New Score Reports
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TECHNOLOGY & ARCHITECTURE
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Leverage Social, Mobile, Analytics, & Cloud (SMAC) Technologies Technology Goals
Modular, maintainable, robust Service-Oriented Architecture 1
2
3
A streamlined infrastructure for peak performance, high-scalability, & high availability
Re-orchestrate existing systems for an on-demand student portal experience
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A multi-tiered architecture creating a standardized platform for growth TechnologyStack
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Integration across multiple internal (traditional) and external cloud-based (SaaS) systems
Architecture
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IN CONCLUSION
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“ Two of our most-difficult-to-please instructors have already sent positive feedback about the NSRs. Job well done!”
“Amazing”
“Your recent project had the best outcome of any in the last 10 years.”
“OUTSTANDING WORK! You guys Rock!”
“ We’re ge'ng some great feedback from teachers already. Love it! !”
“ I literally got teary eyed when the bulk report link worked. This is awesome.”
“ BRILLIANT. We’ve been wai=ng for this for 5 years.”
Positive Reception What people are saying about the new user experience
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A top 10 checklist for you Key Takeaways
Start here: Define SMAC user personas 1
2
3
Review current analytics & usage patterns
Define primary user flows by persona
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A top 10 checklist for you Key Takeaways
Conduct an SMAC architecture & platform review 4
5
6
Be Agile: Think it à Build it à Ship it à Tweak it
Go beyond responsive, be adaptive
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A top 10 checklist for you Key Takeaways
Set up a core program team for decision making 7
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Institute a Customer Advisory Board
Build a strong vendor-partner network
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#10: Register for a SMAC Assessment The SMAC Stack
Register: www.ayantek.com/smac-assessment Learn More: www.theSMACstack.com
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Q & A