“How to Remain Relevant

in Changing Times”

“How to Remain Relevant

in Changing Times”Marilynn T. Mobley

Juice Plus+ is Incredibly Juice Plus+ is Incredibly RelevantRelevant

Better nutrition

Consumers want:

Convenience Simplicity

The Latest TrendsThe Latest Trends

Staggering amount of product categories, combined with increasing sophistication

Functional foods, or nutraceuticals gaining favor

Performance punch being added to any food craving

Consumers Want Consumers Want ConvenienceConvenience

Supplement Use Supplement Use Remains StrongRemains Strong

65% of adult Americans take dietary supplements

60% of Americans say they do not eat a balanced diet on a regular basis

Women are more likely than men to take a multivitamin

54% of people age 50 and above take multivitamins

Consumers Want Consumers Want “Wellth”“Wellth”

Distinguishers buy healthy because it’s good for them

Blenders buy healthy because it’s a first step

Keep the Message Simple!Keep the Message Simple!

“You know you need fruits and vegetables.”

“Juice Plus+ offers fruits and vegetables in a capsule.”

Growing Interest Growing Interest in Owning a Businessin Owning a Business

75% of Americans have entrepreneurial aspirations

37% want to launch their own business in 1-5 years

Empty nesters and Baby Boomers are a prime market

Thank Thank you!you!