how to respond to negative glassdoor reviews
TRANSCRIPT
#Glassdoor
Telling Your Side of the Story:
How to Respond to Negative
Reviews on Glassdoor
#Glassdoor
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Agenda
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A FREE Employer Account Can Help
Visit employers.glassdoor.com
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Reviews on Glassdoor
#Glassdoor
Bad Reviews Are Good for Business!
of consumers trust reviews more
when they see both good and
bad reviews.95%
#Glassdoor
of Glassdoor members read reviews
before speaking with a company or
person in charge of hiring. 46%
Why Respond to a Negative Review?
#Glassdoor
Who Should Respond?
Anyone at your
company who is
in a position to
speak on your
behalf.
EXAMPLES: CEO, HR, PR OR MARKETING PROFESSIONALS
#Glassdoor
You may want to write your
response in a Word document
first so you can spellcheck and
edit it until you are pleased
with the final product.
Before You Respond
#Glassdoor
Your title will appear when
you respond to reviews as
a company representative,
so make sure your title is
correct in the Employer
Center.
Before You Respond
#Glassdoor
How Often Should I Respond?
of job seekers find employer
perspective useful when learning
about jobs and companies90%
RESPOND PROMPTLY BUILDS TRUST WITH CANDIDATES
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5 Tips to Follow When
Responding to Negative Reviews
#Glassdoor
Tip No. 1: Be Professional
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Responding to a Negative Review Shows
that You Care
of consumers who experience a quick and
effective brand response on social media
are likely to recommend that brand to others. 71%
#Glassdoor
Case Study: Chipotle
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Tip No. 2: Say Thank You
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of organizations suffer from a deficit
in recognition according to a recent
Bersin study.
Saying Thank You Shows You Are Listening
83%
#Glassdoor
Case Study: Zillow
Zillow CEO Spencer Rascoff responds
to reviews on behalf of the company.
As a result, four candidates in a recent
30-day period said that reading the employer
response solidified their decision to accept
the job offer.
#Glassdoor
Tip No. 3: Address Specific Issues
LOOK AT THE PROS AND CONS IN THE EMPLOYER CENTER
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Nobody Is Perfect
BAD REVIEWS PROVIDE THE OPPORTUNITY FOR AUTHENTICITY
#Glassdoor
Case Study: 1-800 Contacts
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Tip No. 4: Be Authentic
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Set Expectations Up Front by Being
Authentic
of employees say new job realities
differ from expectations set during
the interview process.
61%
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Case Study: loanDepot
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Tip No. 5: Utilize Reviews to Fix Problems
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Case Study: Lithium Technologies
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Benefits of Responding to Reviews
