how to rock at instagram, vine and youtube

95
How to Social Video ROCK

Upload: travis-allison

Post on 16-Apr-2017

31.661 views

Category:

Business


18 download

TRANSCRIPT

Page 1: How to ROCK at Instagram, Vine and YouTube

How to

Social VideoROCK

Page 2: How to ROCK at Instagram, Vine and YouTube

Trends &

In Public Relations(CORP-6006-01/02)

TECHNOLOGY

Page 4: How to ROCK at Instagram, Vine and YouTube

http://youtu.be/ZUG9qYTJMsI

Dollar Shave Club

Page 5: How to ROCK at Instagram, Vine and YouTube

AGENDA

12345

Facebook assignment

Intro to SocialVideo

Setup Instagram,Vine & YouTube

Cialdini’s Principles

Best Practices

Page 7: How to ROCK at Instagram, Vine and YouTube

Why care about

at Social Video?ROCKING

Page 8: How to ROCK at Instagram, Vine and YouTube

2013

(The year that the number of mobile devices will exceed

the world’s population)

Page 9: How to ROCK at Instagram, Vine and YouTube

2/3

(... of the world’s data will be video by 2017.)

Page 10: How to ROCK at Instagram, Vine and YouTube

BusinessObjectives

1234

Marketing

Customer Service

Sales

Referrals

Page 11: How to ROCK at Instagram, Vine and YouTube
Page 12: How to ROCK at Instagram, Vine and YouTube

150(million active users)

Page 13: How to ROCK at Instagram, Vine and YouTube

16(billion photos & videos shared)

Page 14: How to ROCK at Instagram, Vine and YouTube

8500(likes per second)

Page 15: How to ROCK at Instagram, Vine and YouTube
Page 16: How to ROCK at Instagram, Vine and YouTube

40(million users)

Page 17: How to ROCK at Instagram, Vine and YouTube

2,334(hours of video ifeach user recorded just one Vine)

Page 18: How to ROCK at Instagram, Vine and YouTube

5(Vines uploadedper second)

Page 19: How to ROCK at Instagram, Vine and YouTube
Page 20: How to ROCK at Instagram, Vine and YouTube

60(hours uploadedper minute)

Page 21: How to ROCK at Instagram, Vine and YouTube

4,000,000,000(views/day)

Page 22: How to ROCK at Instagram, Vine and YouTube

60(files equal to 60 years of network television is uploaded per month)

Page 23: How to ROCK at Instagram, Vine and YouTube

http://www.flickr.com/photos/donsolo/3768623542/http://www.flickr.com/photos/donsolo/3768623542/http://www.flickr.com/photos/donsolo/3768623542/

No, it’s not easy to

at Social Video.

ROCK

Page 24: How to ROCK at Instagram, Vine and YouTube

Let’s make a

VideoVIRAL

Page 25: How to ROCK at Instagram, Vine and YouTube

GROUPEXERCISE

Page 26: How to ROCK at Instagram, Vine and YouTube

Be AMAZING or be

USEFUL

Page 27: How to ROCK at Instagram, Vine and YouTube

Perfect is the

of Good.ENEMY

Page 28: How to ROCK at Instagram, Vine and YouTube

“~ Gary Vaynerchuk

Storytelling is by far themost underrated skill in business.

Page 30: How to ROCK at Instagram, Vine and YouTube

http://youtu.be/QgD5p1XiVT0

Royals coverby WOTE

Page 31: How to ROCK at Instagram, Vine and YouTube
Page 32: How to ROCK at Instagram, Vine and YouTube
Page 33: How to ROCK at Instagram, Vine and YouTube
Page 34: How to ROCK at Instagram, Vine and YouTube
Page 35: How to ROCK at Instagram, Vine and YouTube
Page 36: How to ROCK at Instagram, Vine and YouTube
Page 37: How to ROCK at Instagram, Vine and YouTube
Page 38: How to ROCK at Instagram, Vine and YouTube
Page 39: How to ROCK at Instagram, Vine and YouTube
Page 40: How to ROCK at Instagram, Vine and YouTube
Page 41: How to ROCK at Instagram, Vine and YouTube
Page 42: How to ROCK at Instagram, Vine and YouTube
Page 43: How to ROCK at Instagram, Vine and YouTube
Page 45: How to ROCK at Instagram, Vine and YouTube

http://youtu.be/RDiZOnzajNU

Unlock the 007 in you...

Page 46: How to ROCK at Instagram, Vine and YouTube
Page 48: How to ROCK at Instagram, Vine and YouTube

https://vine.co/v/bDV1VEpJmzH

Page 49: How to ROCK at Instagram, Vine and YouTube

https://vine.co/v/bY2nHIBJbWT

Page 50: How to ROCK at Instagram, Vine and YouTube
Page 51: How to ROCK at Instagram, Vine and YouTube
Page 52: How to ROCK at Instagram, Vine and YouTube
Page 53: How to ROCK at Instagram, Vine and YouTube
Page 54: How to ROCK at Instagram, Vine and YouTube
Page 55: How to ROCK at Instagram, Vine and YouTube
Page 56: How to ROCK at Instagram, Vine and YouTube
Page 57: How to ROCK at Instagram, Vine and YouTube
Page 58: How to ROCK at Instagram, Vine and YouTube
Page 60: How to ROCK at Instagram, Vine and YouTube

GROUPEXERCISE

Page 62: How to ROCK at Instagram, Vine and YouTube

Robert Cialdini

PERSUASION

Page 63: How to ROCK at Instagram, Vine and YouTube

Robert Cialdini

PERSUASION

(who knows how to ROCK!)

Page 64: How to ROCK at Instagram, Vine and YouTube

Robert Cialdini

PERSUASION

Page 65: How to ROCK at Instagram, Vine and YouTube

Learn about the

where?6 Principles

Page 66: How to ROCK at Instagram, Vine and YouTube

(http://youtu.be/cFdCzN7RYbw)

Page 67: How to ROCK at Instagram, Vine and YouTube

PERSUASION

123456

Reciprocity

Scarcity

Authority

Consistency

Liking

Consensus

Page 68: How to ROCK at Instagram, Vine and YouTube

Finding your

In Social VideoVOICE

Page 69: How to ROCK at Instagram, Vine and YouTube

TRIBE

Page 70: How to ROCK at Instagram, Vine and YouTube

http://youtu.be/ZIkPeZKP-d4

A dramatic surprise on an ice-cold day

Page 71: How to ROCK at Instagram, Vine and YouTube
Page 72: How to ROCK at Instagram, Vine and YouTube
Page 73: How to ROCK at Instagram, Vine and YouTube
Page 74: How to ROCK at Instagram, Vine and YouTube
Page 75: How to ROCK at Instagram, Vine and YouTube
Page 76: How to ROCK at Instagram, Vine and YouTube
Page 77: How to ROCK at Instagram, Vine and YouTube
Page 78: How to ROCK at Instagram, Vine and YouTube
Page 79: How to ROCK at Instagram, Vine and YouTube
Page 80: How to ROCK at Instagram, Vine and YouTube
Page 81: How to ROCK at Instagram, Vine and YouTube

“~Seth Godin

Communication is thetransfer of emotion

Page 82: How to ROCK at Instagram, Vine and YouTube

Best Practices

Page 83: How to ROCK at Instagram, Vine and YouTube

Best Practices

Page 84: How to ROCK at Instagram, Vine and YouTube

Best Practices

Page 85: How to ROCK at Instagram, Vine and YouTube
Page 86: How to ROCK at Instagram, Vine and YouTube

GROUPEXERCISE

Page 87: How to ROCK at Instagram, Vine and YouTube

Five

VideosVIRAL

Page 88: How to ROCK at Instagram, Vine and YouTube

http://youtu.be/ZUG9qYTJMsI

Dollar Shave Club

Page 89: How to ROCK at Instagram, Vine and YouTube

http://youtu.be/QgD5p1XiVT0

Royals coverby WOTE

Page 90: How to ROCK at Instagram, Vine and YouTube

http://youtu.be/RDiZOnzajNU

Unlock the 007 in you...

Page 92: How to ROCK at Instagram, Vine and YouTube

http://youtu.be/ZIkPeZKP-d4

A dramatic surprise on an ice-cold day

Page 93: How to ROCK at Instagram, Vine and YouTube

• Complete Social Video Assignment

• Submit the assignment to Geoff via your Group Dropbox by October 1st @ 6pm (01) or October 2nd @ 6pm (02)

HOMEWORK

Page 94: How to ROCK at Instagram, Vine and YouTube

• Discuss Social Video Assignment

• Introduction to Social Bookmarking & Memes

• Meme Assignment

NEXT WEEK