how to run an open day (ie expo).pdf

7/27/2019 How to run an Open Day (ie Expo).pdf

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HOW TO RUNAN OPEN DAY

Providd s prt o yor Cb Ntwork mmbrship C b N t w

o r k ’ s

M a

N u a

l f o

r S u C C

e S S

V o m 1 • N m b r 1

by Jstin Tmstt


http://slidepdf.com/reader/full/how-to-run-an-open-day-ie-expopdf 2/8 • How to Run a HEaLtH EXPo

With xprinc o onding nd sing his own prson trining bsinss, mnging tnss ciitis,nd owning cbs, Jstin hs wth o indstry xprinc on which to drw whn ssisting othrsin th mngmnt o thir ciitis.

In 1994 Jstin opnd activ Fitnss, tnss ony ciity which ws compmntd in 2001 byactiv Hth Cb. Finding tht cb ownrs rond th word c mtitd o chngs, mny o

which h hs cd hims, Jstin dvopd activ Mngmnt to ssist cb ownrs in th sccss nd protbmngmnt o thir tnss bsinsss.

as Prsidnt o th Fitnss Cntr’s assocition in 1993, nd tr o FitnssNSW, ro h srvd or two trms, Jstin hs spnt grt d o tim pnning th dvopmnt o th tnss indstry. an ctiv mmbr o th astrin

Fitnss Rondtb progrm, grdt o th IHRSa Schoo o Fitnss Cb Mngmnt, nd rgr FIleX prsntr, Jstin crrnty condcts th Godn Stps o Cb Mngmnt trining cors in conjnction with astrin FitnssNtwork. H so nds tim to ctr or astrin Fitnss Ntwork nd astrin Institt o Fitnss.

Jstin now shrs mny o th ssons h hs rnd, nd mistks h hs md, incorporting thm into mssgstht yo nd yor tm cn dircty rt to yor bsinss.

For mor inormtion nd ongoing bsinss spport contct Jstin t:

For all editorial enquiries contact:

Oivr Kitchingman

Austraian Fitness Network

PO Box 1606, Crows Nst, NSW 1585

Ground Foor, 40 Oxy St, St lonards, NSW 2065Ph: 02 8424 7286 • Fax: 02 9437 6511

e-mai: [email protected]

www.fitnessnetwork.com.au

MaNual or SuCCeSS

Justin Tamsett, BEd

Cb Ntwork’s

Vom 1 • Nmbr 1 • 2006

ab he ahr

Active Management

activ Hos: 97 Mton Rod, Bcrot, NSW 2119Ph: 02 9980 9089e-mi: [email protected]: www.ctivmgmt.com.

Cb Ntwork’s Manual for Success is prodcd qrtrynd is pbishd in Fbrry, My, agst nd Novmbr.

Whi vry ort is md to nsr ccrcy, astrinFitnss Ntwork ccpts no rsponsibiity or thcorrctnss o ny cts or opinions, or rsts dircty orindircty obtind rom impmnttion o th inormtionprovidd. No mtri in Cb Ntwork’s Manual for

Success my b rprodcd in ny orm withot thwrittn consnt o th pbishr. a mtri is copyrightto astrin Fitnss Ntwork. a rights rsrvd ©.

Ces

abot th athor

How to Rn Hth expo 3

Smp pnning docmnts 6



MaNual FOR SuCCeSS

• 3How to Run a HEaLtH EXPo

In 1995 n IHRSa-sponsord stdy, condctd byamricn Sports Dt nd NFO Rsrch (on o thword’s rgst mrkt inormtion compnis), ondtht dts who hd smpd hth cb workot

within th pst 12 months wr 4.6 tims mor iky to join cb dring th coming yr thn thos who hdn’t.

So, popr mrkting poy or mny o s now is tothrow opn th doors o or ciitis or vryon tocom in nd s how mch w hv chngd. Com in ndtry n robics css, chck ot th chid minding ciitis,discovr wht Pits is nd vn s how nic th chngrooms r now! Bt withot rsons to com ong, yordoors wi b opn nd no-on wi wk throgh thm. So,how do yo gt pop to smp yor cb?

Ovr th oowing pgs w wi go throgh th stpsyo nd to mk yor Opn Hos try sccss tcqiring nd rtining mmbrs.

Ch tmesIt’s hrd to biv tht it’s bn nry 25 yrs sinc thorigin Jn Fond Workot book ws rsd nd sinchigh-impct robics nd th phrs ‘F th brn’ cminto vog. Tht’s qrtr o cntry sinc th wordtnss mnt ‘hrd bodis’, or sinc Time mgzin trd‘Th Fitnss Crz’ on its covr nd obsrvd tht th qstor prct physiq hd bcom ‘ntion obsssion’ inth uSa. a ot hs chngd. Tody, tnss hs dirntc: it is tht o chid, o prgnnt womn, o midd-gd mn connd to whchir, o vry-snior citizn.as rcognition o th bnts o xrcis hs bcom

mor widsprd, so hv th opportnitis to incrsmmbrship to hth cbs.

Cb ownrs hv rspondd with nw, mor pproprit,ciitis, qipmnt, progrms, nd srvics. Thy’v sorspondd with mor sophistictd bsinss prctics, incdingimgintiv nd vr-mor-ctiv mrkting strtgis.Twnty v yrs go or mrkting consistd o sxy torsosspshd cross nwsppr ds nd $299 spcis. Tody, thindstry is mbrcing th ‘commnity otrch’ pproch. Thisinvovs mny spcts, bt is miny intndd to nhnc oroc stnding, prstig, nd pp within th commnity. Thmjority o th gnr pbic sti ss ‘hrd bodis’ nd high

impct robic csss s bing wht tnss ciitis r bot.

as gyms vovd into tnss cntrs, nd tnss cntrsthn bcm hth cbs (th dirnc bing th mbincnd th srvics), ong th wy or consmrs hv vovd.

Thnks, in prt, to th mdi, thy r svvir in rgrd towht hth cbs shod or, nd hv grtr thirst orknowdg on hth, tnss nd gnr wbing. Yt mny

r sti too scrd to com in nd try ot ciity.

Che he nme!

Th 1980s wr th hydy o th g wrmr nd thhd bnd. Th 90s gv th g-string nd th odd nitrdthir tim in th spotight. Tody, shorts nd t-shirts rd rigr. Jst s or work gr hs vovd, so mst orOpn Hos or Opn Dy.

Howvr, it is no ongr ‘coo’ or ‘hip’ to hv n OpnHos or Opn Dy. This is wht schoos, nivrsitis ndvn hospits hv, bt not hth cbs. an Opn Hosor Opn Dy impis tht pop cn com in nd hv ook t yor hth cb, bt th rity is tht mrkt thtwi rspond wi primriy b th t nd th hthy; mybvn mmbrs o othr cbs. This is bcs no rson hs

bn givn to th intrstd d-conditiond mrkt to comnd chck th ciity ot. Forgt th id o n Opn Dynd think ‘Hth Fir’ or ‘Hth expo’ instd. By chngingth nm, nw rson riss to go nd ook rond; hth ir or xpo impis tht thr is mor thn xrcisgoing on, nd tht n opportnity xists to rn somthingintrsting tht cod bnt thos who ttnd.

Stright wy, th nm indicts mch mor thnsimpy visiting gym, so yo wi gin th ttntion o morthn th gym gor! Onc yo hv th ttntion o thgnr pbic thy wi rd on nd s wht wid rngo ctivitis yo hv going on ndr th roo o yor cb.

Mmbrs, nd th commnity, wi ris tht yo r th‘hb’ o ctivity nd hth inormtion within thir commnity.Yo wi b vtd - or rconrmd - s th xprt in thisd, nd this, in trn, wi grnt yo ss nd rtntion.

Bt, yo mst now divr tr hth xpo!

K Yr tre Mrke

Th chng mny tnss ciitis c whn orgnisingsch n vnt, is dciding who thy r trying to ttrct.ask yors; do I wnt my vnt to b rtntion too?Do I wnt it to b mmbr cqisition too? Or do I

wnt it to b both?

It cn crtiny b both. In ct, I wod ncorg it tob. Yo cn mrkt yor vnt r mor chpy to yormmbrs thn yo cn to th gnr pbic. and whn

HOW TO RUNAN OPEN DAY



MaNual FOR SuCCeSS

• How to Run a HEaLtH EXPo

mmbrs know bot it, thy wi t thir rinds, whichis critic, bcs in ordr to gt rtrn on th tim ndmony yo invst, yo wi nd non-mmbrs to ttnd.

Most importnty, whn yo ctr or both xrcisrsnd no-xrcisrs, nsr yor ctivitis cn b njoydby both grops. B sr not to mk nything xcsiv tommbrs, s this is n xpo or vryon to xprincnw things, gin inormtion nd xprinc xcty how

mch n yor ciity cn b!

Yo so nd to b cr bot who yo wod ikto ttnd, bsd on th dmogrphic o yor cb. Forxmp, i th vrg g o yor mmbrs is 40 ps,th ctivitis, dction nd vnts wi b vry dirnt totht o hth xpo dirctd towrds 20 to 40 yr ods.

wh Y C D a Yr Helh ExpWht yor hth xpo invovs is imitd ony by yorimgintion nd th ntwork o prossions in yorcommnity. Th ky ink btwn ch ctivity nd pico inormtion nds to b hth; vrything yo do mstrvov rond improving hth, tnss nd wbing.

1. Cub Services

Yo mst promot th xrcis progrms tht yo hvvib within yor cb. This wi hp rinorc thbnts to crrnt srs, nd wi ow nw srs to‘try’ thm in ss intimidting nvironmnt thn tht o

rgr css. For xmp, yo cod rn 15 mint ‘tsrcsss’, owing prticipnts to try css or 15 mintsto s i thy ik it.

Yo shod so position yors s th commnityxprt in rgrd to ny srvics yo or in yor cb.

ensr tht th prson trinrs hv good dispystnd to work with to nsr thy r dqty rsorcdto nswr ny xrcis rtd qstions. eqipmnt t thstnd wi nhnc th pp nd ook - try rowr, bik orSwiss b. Yo my vn ik to condct:• bood prssr tsting;

• fxibiity tsts;• postr ssssmnts; nd or• simp crdio or strngth tst.

Th mor intrctiv yor ctivitis, th grtr thpp cn b or visitors. aso rmmbr, th stnd ndst mst ppr rindy nd wcoming, so visitors comortb nogh to pproch thm or cht.

I yo hv n in hos mssg thrpist, thy shodb giving r ppr bck nd nck mssgs, whi t thsm tim promoting on-going mssg srvics withinth cb. I yo hv n in hos dititin or ntritionist,thy shod so st p n inormtion constncy stnd,

gin with th go o booking on going ppointmnts, ndpromoting th srvics vib t th cb.

. Community Services

Don’t jst think bot promoting srvics yo providwithin yor cb; giv inormtion bot othr hthsrvics vib in yor commnity, so ong s thy donot compt or confict with ny srvics yo or.

I yor cb dosn’t or vry xrcis optionvib in yor commnity, yor hth xpo cn owsmr, commnity-bsd orgnistions to promot

thir progrms t itt or no cost. I thy r vibin yor commnity, yo cod showcs ths dditionxrcis options:• Yog• Yogts• Ti chi• Mdittion• Fdnkris• Bown thrpy• Pits• S dnc progrms• Mrti rts.

3. Educationa Inormation

Yor cb wi gin crdibiity i ky hth orgnistionsr prsnt t yor vnt. B sr to contct thm indvnc in ordr to grnt thir prsnc. Hr is ist o hth rtd orgnistions tht cod dispyt yor vnt, or tht yo cod hnd ot inormtionbot:• asthm Fondtion – www.sthmstri.org.• Dibts astri – www.dibtsstri.com.• Ntion Hrt Fondtion –

www.hrtondtion.com.• arthritis astri – www.rthritisstri.com.

• Qit Smoking – www.qit.org.• Cncr Conci – www.cncr.org.• loc r hth srvics.

I yo cn invov oc mdic nd prmdicorgnistions, this wi incrs intrst in yor hthxpo. Ps, thy my so promot th vnt to thirptints. Hr is ist o hth nd wnss prctionrsyo cod sk in yor oc commnity:

• physiothrpists

• dititins nd ntritionists

• chiroprctors

• mssg thrpists

•

ntropths• ostothrpists

• poditrists.

. Natura Therapies

Jst s th tnss indstry hs chngd ovr th yrs,so hs th wy in which pop viw thir wnss.accommodt th dmnd or ntr thrpis bytring pop in yor r who prctic:

• cpnctr

• romthrpy

• coor thrpy

• ng shi

• homopthy• hypnothrpy

• iridoogy

• kinsioogy

• por thrpy

GOlDEN NUGGET: i the demographic o your cub

is 0 to 0 year ods, I suggest a one day membership

sae wi be more successu or generating income

than a heath expo.



MaNual FOR SuCCeSS

• How to Run a HEaLtH EXPo

• rfxoogy

• riki

• shits.an xcnt wb sit to oct yor oc prctitionrs

is www.ntrthrpypgs.com.

. Marketing

To mrkt yor hth ir yo nd to s trdition nd

gri mrkting tchniqs.Yor trdition mrkting orts wi ncompss

oc nwsppr dvrtising nd ttrbox drops. S thtmpts in this mn or Hth expo fyr tht yomy gin som ids rom.

Gri mrkting coms rom inking with th ocprctionrs nd bsinsss, whr yo sk thm to ptyor dvrtising postrs in thir pcs o bsinss, or sthir dtbss to dvrtis th vnt or yo; this codb vi -mis or ttrs. Th ky to sccss is to sit withthm nd idntiy how yo cn hp ch othr throghthis joint mrkting pproch.

6. The Hidden Key

To mximis th mrkting o yor hth xpo, ink thwho vnt with chrity. a orms o mdi ov goodnws storis, so i yo cn ris mony or chrity yowi gin pbicity prior to, s w s tr, th vnt.anothr dvntg o working with chritis is thtthy otn hv xprts who cn hp gid yo in thorgnistion o yor vnt.

To contct th mdi, s th xprts sch swww.p.com.. Ths sorts o compnis cn hp yo

writ yor prss rss nd cn so b distribtor o th rs or yo. Thy hv dtbss o nwspprs,rdio nd tvision sttions. Th cost is minim bt yorrtrn wi b hg whn th mdi pick p yor story.

7. Ways to Raise Money

Thr r nmbr o wys to ris mony t sch nvnt. On trdition wy is to hod rf in which ocbsinsss dont prizs or dontions. atrntivy, yocod chrg th xhibitors t th vnt nomin tob prsnt. This cod b nything rom $50 to $500,dpnding pon ny othr costs tht my b incrrd,sch s hir o tbs nd chirs. For thm this wi b txddctib, nd or yo it wi hp covr costs nd rismony or th chrity.

Yo cn so ris mony throgh sponsorship o ctivitis tht yo hv in yor cb. at yor hth ir yocod hv sponsord:

• indoor trithon

• robthon, or

• xrcis-bsd comptitions sch s body biding,physiq or tnss chngs.

8. Stang

as with nything in bsinss, yor vnt wi b ssccss s yor st mk it! So mk sr yo hvthm invovd rom th bginning. estbish Hth expotm who wi b rsponsib or th vnt, nd octtsks to ch mmbr. This wi tk th mphsis o o yo nd sprd th work od.

Yor hth xpo wi tk ot o work to bsccss, nd ot o pnning. Yo cnnot ord toct cornrs, so mk sr yor tm is diignt nd hsgrt commniction skis nd chnns in pc. S thtmpts in this mn or Hth expo Pnnr thtyo my nd s.

9. Sponsors

Yor hth xpo cn b ny siz yo wnt, dpndingon how mch ort nd xpns yo r wiing to ptinto it. To hp ost costs yo cn ook or sponsors o

th vnt. Yo cod sk xprts in rs tht yo myb wk in to b co-sponsors o th vnt. Yo codhv diring vs o sponsorship, or xmp, GodSponsor my contribt $2,500 or which thy gt thirogo on printd nd -mi mtri nd r booth,whrs Sivr Sponsor my py $1,000 to b istd s Sivr Sponsor on th progrm nd to rciv r stnd.

Contr-ds cn b ry s too. For xmp, tryto gt printing compny to co-sponsor th vnt. Thycn provid th printd mtri or th vnt, withthir ogo ppring on vrything thy prodc in rtrn.Yo my vn b b to com to simir rrngmnt

with oc mdi.

Hv F!

Hv yo vr sn ir or xpo tht didn’t ook n? O cors not! So, whn pnning yor vnt, th bottom inis to crt n, xcitmnt nd rson to ttnd. Thiswi invov:

• coor boons, strmrs nd bnnrs

• pbt msic

• gidd movmnt throgh vnts nd ctivitis.I yo tk this into ccont whn dsigning yor

vnt, ong with th othr ctors w’v discssd,

thn yo wi chiv yor gos by hving hostd trysccss hth xpo. n

GOlDEN NUGGET: raise money or a oca charity

or organisation and peope wi fock to your event.

GOlDEN NUGGET: oca personaities and

poiticians ove to have their ace in ront o the camera

and the community. Make sure you invite them to

come aong, and take ots o pictures o them.

GOlDEN NUGGET: when running an event

or activity where there coud be a winner, ensure

everyone has a chance o winning. Have a ‘ucky door

prize’ or a those who compete, as opposed to just

rewarding the astest, strongest or ttest! This wi

encourage greater participation.

GOlDEN NUGGET: have champions on the team

to hep you. I they have some ‘buy in’ to the expo, or

specic events, then they wi drive it harder. In turn, this

wi make your job, as the organiser, so much easier.



MaNual FOR SuCCeSS

6 • How to Run a HEaLtH EXPo

Item Team Member Date Completed

estbish Hth expo tm Jnny 1-Mr

Meeting #1

• aoction o tsks• Dsign Hth expo Pnnr• Dcid which chrity yo wi b spporting• Dtrmin which ‘spciists’ & ‘hth xprts’ yo wod

ik t th vnt• Mk ist o potnti sponsors• Mk ist o VIP gsts - cbritis & poiticins

Hth Fir Tm 1-Mr

Contct & mt with chrity John 15-Mr

Contct th commnity grops, invitd ‘spciists’ & ‘hth xprts’ Fion 15-Mr

ensr yo hv commitmnt rom commnity grops,‘spciists’ & ‘hth xprts’

Fion 30-Mr

Contct potnti sponsors Jon 30-Mr

Invit oc cbritis nd poiticins Ptr 30-Mr

Meeting # - pdt on pnning Hth Fir Tm 1-apr

Drt o mrkting mtri Jnny 1-apr

Meeting #3 - pdt on pnning Hth Fir Tm 1-My

Sponsorship ds scrd Jon 1-My

Meeting # - pdt on pnning Hth Fir Tm 1-Jn

Meeting # - pdt on pnning Hth Fir Tm 1-J

Meeting #6 - pdt on pnning Hth Fir Tm 1-ag

Mrkting mtri y nisd Jnny 1-ag

Printing o mrkting mtri Jnny 1-Sp

aoct tsks or th dy Hth Fir Tm 15-Sp

ads in oc ppr bookd: or 2 wks prior to th vnt Jnny 15-Sp

ensr commnity grops, invitd ‘spciists’ & ‘hth xprts’ sthir dtbss to promot xpo

Jnny 22-Sp

Postrs p in oc shops Jnny 1-Oct

Meeting #7 - prctic th vnt Hth Fir Tm 1-Oct

Fyr distribtion promoting vnt Jnny 7-Oct

evnt Hth Fir Tm 15-Oct

Mdi Rs o mony risd Ptr 16-Oct

Meeting #8 - vtion Hth Fir Tm 1-Nov

HEaLtH EXPo PLannER

Hth expo tm Jnny, John, Fion, Jon, Ptr

Chrity John

Hth xprts Fion

Sponsors Jon

Mrkting Jnny

Mdi lison/Spoksprson Ptr

HEaLtH EXPo tEaM

SaMPLE PLanning DoCuMEntS



MaNual FOR SuCCeSS

• 7How to Run a HEaLtH EXPo

This nd othr smp fyrs cn b sn in coor in th onin

vrsion o this mn t www.tnssntwork.com.

HEaLtH EXPo FLYER



MaNual FOR SuCCeSS

8 • How to Run a HEaLtH EXPo

AUSTRAlIAN FITNESS NETWORK

PO Box 1606, Crows Nst, NSW 1585 • Grond Foor, 40 Oxy St, St lonrds, NSW 2065

Ph: 02 8424 7200 • Fx: 02 9437 6511 • www.tnssntwork.com. M a

N u a

l f o

r S u C C

e S S

C b N t w

o r k ’ s

This Manual for Success is providd as part of your Cub Ntwork mmbrship.

For mor information contact:

Clb nerk Membershp

astrin Fitnss Ntwork’s Cb Ntwork mmbrship provids tnss ciity ownrs nd mngrswith th rsorcs thy nd to nsr bsinss sccss. Yor Cb Ntwork mmbrship providsyo with wsom

rsorcs incding:

• Thr qrtry pbictions imd spcicyor tnss indstry prossions nd cbownrs/mngrs (Network mgzin, Club

Network nd Manual for Success)• Pr-writtn mdi rss• Fitnss pzzs nd mmbr nwsttrs or yor

mmbrs

• Rtntion ttrs• Mmbr wivr• Birthdy crds• Inspirtion postrs, bookmrks nd postcrds• a pc to dvrtis yor job vcncis nd to

nd nw st • Disconts on prodcts nd trining ids.

PlUS throgh th Cb Sotions Ntwork, yor Cb Ntwork mmbrship is yor on-stop shopor th trnky sotions yo nd to tk yor ciity to th nxt v o sccss. Throgh th CbSotions Ntwork progrm, yo rciv thosnds o dors worth o mssiv nd xcsiv disconts on:

• Print Mrkting Sotions, throgh activMngmnt (www.ctivmgmt.com.)

• Dirct Dbit nd Finnci Sotions, throghezypy (www.zypy.com.)

• Footwr, appr nd eqipmnt Sotions,throgh Rbok (www.rbok.com.)

• Contining edction Sotions, throghastrin Fitnss Ntwork (www.tnssntwork.com.)

• Ss nd Cstomr Srvic Trining Sotions,throgh Impct Trining Corportion nd thNtion Ss acdmy (www.impct-trining.ntnd www.ntionsscdmy.com.)

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