how to seed a culture of innovation: a look at 99designs company culture
Post on 19-Oct-2014
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By Siham Belouadheh, 99designs. Presented at Crowdsourcing Week Summit Brussels 2014. More info: http://crowdsourcingweek.com/TRANSCRIPT
How to seed a culture of innovation through internal and external collaborationCrowdsourcing Week, BrusselsJune 5th, 2014
We connect the world with great graphic designers
$76MPayouts to designersworldwide
150Countries with satisfied customers
305KHappy customers
10KOnline designers every time. Every day. Every night.
WE BELIEVE in relationships. Especially between a creative entrepreneur and a designer. Our platform was started by designers, for designers, and it’s our mission to help create great design that drives businesses forward.
WE BELIEVE that life is too short to not have
fun. We want our customers and
designers to enjoy every step of the process working together on our
platform.
WE BELIEVE the best creative work happens when it’s easy to give
organized feedback. We make the collaboration
process simple, easy and fun – and ensure success with a 100%
money back guarantee.
We help people meet, engage, have fun and create something from scratch during the
course of one week...
Let’s replicate this internally!
• Cross continental
• Cross functional• Beneficial to our users
EVERY EMPLOYEE HAS A VOICE
The 99designs Hack Week Program
3 phases of the hack week1. Explore Creative Ideas2. Build Teams3. Production
Conditions of the hack week• Step Away• Be Creative• Build
CREATIVE PROCESS
• Initial concepts
Image via Terry Presley
CREATIVE PROCESS
• Initial concept• Pitch your idea
Idea: video chats for our clients• Awesome to have• Complicated to build• Will it find a team?
CREATIVE PROCESS
• Initial concept• Pitch your idea• Build a team
What happens after a contest?• 1-to-1 Projects
• Swiftly
Results & Learnings
20Concepts worldwide
11Video pitches
6Championed projects
55Participants in San Francisco, Berlin, Paris, Melbourne
Promote R&DOwnership & autonomy
Engagement & excitement
Not all ideas will succeedLonger time production
Thanks!
[email protected]@jsewhoy Let’s do it again!